Water Free Urinals Market Size, Share & Trends Analysis Report By Technology (Liquid Sealant Trap System, Valve Barrier System, Membrane Trap System), By Application (Office, Retail), And Segment Forecasts, 2020 - 2027

Report Overview

The global water free urinals market size was valued at USD 280.4 million in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 11.2% from 2020 to 2027. Increasing awareness pertaining to the conservation of water and growing adoption of ‘Green Building’ standards are projected to fuel the market growth over the forecast period. Waterless urinals are very much similar to traditional urinals in terms of design. These urinals can be used in a similar manner as that of traditional ones. Nevertheless, waterless urinals, as the name suggests, do not require water for flushing, thereby saving a considerable quantity of water per urinal per year. The liquid sealant trap system emerged as the largest technology segment in the U.S. waterfree urinal market in 2019.

Presence of leading sealant trap system waterfree urinal manufacturers such as Water Technologies and Waterless Co. Inc., coupled with easy availability of the consumables, such as cartridge and sealant liquid, is driving the segment. A tremendous amount of energy is spent on sourcing and supply of water to the building structures. Furthermore, the treatment and storage of water incur considerable energy expenditure. As a result, the use of waterfree urinals may potentially save a significant amount of energy and reduce greenhouse gas emissions and help in reducing the overall operational cost of the building structure.

Various governmental bodies across the world are implementing and promoting water conservation initiatives. For instance, in June 2006, the U.S. Environmental Protection Agency (EPA) launched ‘WaterSense’, a voluntary partnership program to certify and label the various types of water-efficient sanitaryware and plumbing products, such as urinals, toilets, and faucets.

The majority of the waterfree urinals are made from vitreous ceramic material. However, high price associated with principal raw materials, such as Kaolin clay, is compelling market participants to utilize alternative materials to manufacture the urinal body. For instance, Urimat Schweiz AG uses polycarbonate material to manufacture its waterfree urinals.

Technology Insights

Valve barrier system led the market and accounted for 46.2% share of the global revenue in 2019. Demand for valve barrier technology is driven by its durability and low maintenance properties. Unlike other systems, it doesn’t require cartridge replacement. Furthermore, technology exhibits a superior flow rate compared to the membrane trap system.

Membrane trap system consists of a cartridge containing a one-way membrane valve, which allows urine to pass under the influence of gravity while preventing the entry of gases from the sewage pipes. The top portion of the membrane is attached to a holder to keep its mouth open. The rest of the membrane deforms into a flat tube and inhibits the odor coming out from the urinal.

The membrane trap system is witnessing a rising adoption owing to its durability and low maintenance. In addition, the system is compatible with a wide range of cleaning chemicals owing to the absence of sealant liquid. Furthermore, cartridges-based on membrane trap system technology is being used to convert existing traditional urinals into waterfree ones.

The liquid sealant trap segment generated a revenue of USD 53.5 million in 2019 and is expected to witness considerable growth over the forecast period. High maintenance cost associated with this technology is expected to have a negative impact on the segment growth over the forecast period.

Application Insights

The office segment led the market and accounted for more than 27.0% share of the global revenue in 2019 owing to a growing emphasis on the construction of energy-efficient office space. Furthermore, increasing spending on the refurbishment of old office buildings is expected to support product demand over the forecast period.

Hospitality includes hotels, resorts, and restaurants. These establishments exert significant pressure on the surrounding water systems. Furthermore, excess water use leads to a significant rise in operational costs, thereby affecting the overall profit margins. As a result, the sector is increasingly focusing on reducing its water usage by adopting waterfree urinals.

The retail segment is anticipated to expand at the fastest CAGR of 12.4% in terms of revenue over the forecast period. Retailers are progressively adopting a variety of sustainable measures, such as installing energy-efficient lighting, energy-efficient HVAC systems, and water-efficient plumbing. As a result, the retail segment is expected to generate significant demand for waterfree urinals in the future.

The other segment includes stadiums, public washrooms, and various transportation facilities, such as airports, bus terminals, and train stations. These venues tend to receive heavy footfall. Washroom usage accounts for a major portion of the overall water demand in these facilities. Thus, the use of waterfree urinals at these places has a huge potential to save a substantial amount of water.

Regional Insights

Asia Pacific dominated the market and accounted for over 34.0% share of global revenue in 2019 owing to high product demand from the retail and office application segments in emerging economies of India, China, and Vietnam. Moreover, growing regulatory support for the adoption of water-efficient sanitaryware in the region is expected to drive the product demand in the future.

Football is the most popular sport in Europe. Almost every city in the region has its local football team. Furthermore, the region is home to some of the largest football stadiums, such as Webley in London (UK), Camp Nou in Barcelona (Spain), and Allianz Arena in Munich (Germany). All of such sporting arenas within the region present a huge potential for the market.

North America is expected to expand at a CAGR of 10.5% in terms of revenue over the forecast period on account of a positive outlook towards the office construction sector in the U.S. and Canada. In addition, the growing adoption of ‘Green Building’ standards is expected to drive the product demand in the region.

Middle East and Africa are anticipated to expand at the highest CAGR of 13.4% based on revenue over the upcoming period. Acute scarcity of water, rising adoption of water-efficient sanitaryware and bathroom fixtures, and rapid growth of commercial construction in Saudi Arabia and UAE are anticipated to be the primary factors driving the product demand in the region.

Key Companies & Market Share Insights

Major market players are engaged in implementing various marketing strategies, such as strategic collaborations and expansion of product portfolio. For instance, Falcon Water Technologies, a manufacturer, has signed a strategic brand partnership with leading players, such as Bobrick and American Standard, which are involved in the sanitaryware and bathroom accessories market. A large number of manufacturers are present at the global level. In addition, the presence of small and medium enterprises is prevalent in various regions. Furthermore, some of the market players offer installation and post-installation services. Brand loyalty and brand recognition play an important role in boosting the company’s market share. Some of the prominent players operating in the global water free urinals market are:

• Falcon Water technologies

• Waterless Co. Inc.

• Duravit AG

• URIMAT Schweiz AG

• Villeroy & Boch AG

• Kohler Co.

Water Free Urinals Market Report Scope

Segments Covered in the Report

This report forecasts volume and revenue growth at the global, regional, and country levels and provides an analysis on the latest industry trends in each of the sub-segments from 2016 to 2027. For the purpose of this study, Grand View Research has segmented the global water free urinals market report on the basis of technology, application, and region:

• Technology Outlook (Volume, Thousand Units; Revenue, USD Million, 2016 - 2027)

  • Liquid Sealant Trap System

  • Membrane Trap System

  • Valve Barrier System

• Application Outlook (Volume, Thousand Units; Revenue, USD Million, 2016 - 2027)

  • Office

  • Educational Facilities

  • Hospitality

  • Healthcare

  • Retail

  • Industrial

  • Others

• Regional Outlook (Volume, Thousand Units; Revenue, USD Million, 2016 - 2027)

  • North America

    • The U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • The U.K.

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

    • Singapore

  • Central & South America

    • Brazil

  • Middle East & Africa

    • Saudi Arabia

    • UAE