Waterborne Coatings Market Size, Share & Trends Report

Waterborne Coatings Market Size, Share & Trends Analysis Report By Resin (Acrylic, PU, Epoxy, Alkyd, Polyester, PTFE, PVDC, PVDF), By Application, By Region, And Segment Forecasts, 2012 - 2022

  • Published Date: Apr, 2018
  • Base Year for Estimate: 2015
  • Report ID: 978-1-68038-472-7
  • Format: Electronic (PDF)
  • Historical Data: 2012 - 2015
  • Number of Pages: 190

Industrial Insights

The global waterborne coatings market size was estimated at 20,546.1 kilo tons in 2014. Shifting consumer preferences and increased spending on residential and commercial infrastructure is expected to drive the market growth over the forecast period. The waterborne coating market is expected to grow at a significant CAGR owing to the rising demand of the product in architectural application such as interior wall paints, facade paints, floor finishes, windows, and wood.

U.S. waterborne coatings market

The increasing usage of decorative wall paints is expected to be an important driver for the industry. Rise in new infrastructure developments and renovation activities especially in the Asia Pacific and the Middle East, coupled with the rising expenditure power of the consumers has steered product demand in the construction sector over the past few years.

Water-based formulations have gained a significant space and recognition globally particularly on account of low environment impact and improved economics. Water-based formulations enjoy the lion’s share accounting for over 50% of the total coatings volume consumed globally.

Waterborne formulations accounted for over 75% of total architectural coatings and is expected to increase significantly over the next seven years owing to stringent regulations regarding volatile organic compound (VOC) emissions in solvent borne products. Increasing construction spending owing to escalating disposable income levels in the emerging economies of Asia Pacific and the Middle East are expected to be key factors for the market growth over the next seven years.

Growing production of the automotive products in the emerging economies such as Thailand, China, India, and Indonesia in the Asia Pacific is also estimated to enhance the market growth from 2015 to 2024. Stringent rules and regulations by the European Union (EU) and the U.S. concerning the use of various ingredients while manufacturing these products acts as a major restraint to the market growth.

Shifting consumer preferences towards eco-friendly and non-hazardous products have positively impacted the waterborne coatings industry growth. After the undercoat is applied, during the drying process the release of VOCs affects the environment. As the waterborne varnishes have a minimum lead residual and VOC, they have witnessed significant demand across various industrial sectors over the past few years.

Waterborne coatings are safer when compared to their counterparts as latter pose risks to the users who come in direct contact with the paints. Prolonged or higher exposure to the solvent borne paints can cause headache, irritation, allergies, and asthmatic reactions. The increased awareness about all health issues related to other coatings has also driven the growth of the waterborne coatings market.

Growing consumer preference for the waterborne coatings is attributed to glycol ethers and solvents with 80% water. Glycol ethers are preferred because of their properties like stain resistance, flexibility, hardness, corrosion resistance, toxicity and adhesion has enabled a rise in the demand of industry.

Increase in the scope of the application of the electronics, marine, oil, wood, and metal packaging in the end use industries is expected to increase the product demand over the next couple of years. The surge in the demand of fax machines, copiers, printing machines, and laptops is also expected to be one of the primary reasons for industry growth.

The formation of foam during the manufacturing process, transportation and handling can act as a restrain to the waterborne coating market growth as foam residual is harmful to the environment. The flow and viscosity is expected to act as a restraint in the growth of the waterborne coatings market as they are problematic and challenging in waterborne baked finishes and ambient cure. These issues can have a profound effect on appearance during and after the coatings application.

The growth and profits of the waterborne coatings market can be hampered by associated viscosity and flow problems in comparison to the solvent based coatings. New technology for production can be developed by spending on the R&D and using agents which will inhibit foaming, can solve the flow issues thus, providing an attractive opportunity for the players of the industry.

Resin Insights

The acrylic resin-based formulations accounted for over 80% of the waterborne coatings market share. The product category finds varied application in architectural and automotive refinishing applications on account of its exceptional exterior robustness along with the low cost of production. Waterborne coating formulations based on polyurethane (PU) resins was extensively used in the high-quality finishes in indoor and outdoor applications and is anticipated to show higher growth rates over the next couple of years.

The end-use industries such as the automotive and coal industries have increased the demand for PU based waterborne coatings which is expected to surge the market growth. Resin types such as polyvinyl chloride and epoxies are observed for their features of chemical and water resistances and adhesiveness. These type of resins find their applications in industrial finishes, electrical-insulation, office machine exteriors, and automobile interiors.

Application Insights

The waterborne coatings are used in metal packing, automotive OEM, architectural, protective coatings, and industrial wood. The architectural sector was the largest application segment in 2014 while accounting for over 85% share in the market and is expected to continue its growth in the coming years. The application in the architecture included lacquers and vanishes which are used to decorate and protect the external and interior frames and doors, window frames etc.

Global waterborne coatings market

High growth in the construction industry is expected to have a positive impact owing to infrastructure development in economies such as Brazil, Chile, Peru, Columbia, and Mexico in the Latin America and China, India, Thailand, and Vietnam in Asia Pacific. Increasing architectural and automotive refinishes demand in Europe is anticipated to steer product demand over the long term. Rise in coil coatings demand in steel and aluminum industry is expected to further steer the waterborne coatings demand over the long term.

Regional Insights

Europe waterborne coatings market dominated the global industry and is expected to witness a moderate growth over the forecast period. Asia Pacific emerged as the second major regional market and is predicted to grow at a high CAGR in the next few years. Increasing construction spending particularly in China, India, and Indonesia is expected to drive regional demand. Asia Pacific is expected to witness an increase in market share and account for significant share of the total demand by 2022.

Increasing public awareness and government’s ban on the VOC content has also increased the product demand in major economies, as VOC creates toxic fumes, which contributes to the ozone layer depletion and poses fatal health risks.

The Middle East and African region is projected to witness an above average growth rates in the civil constructions and infrastructure sector over the next decade. Shifting emphasis of several national governments in the GCC from hydrocarbon-based economy to other attractive industries such as medical & healthcare, education, and tourism is anticipated to spur infrastructure development projects in the region. This trend is likely estimated to steer the greener coating technologies over the forecast period.

Waterborne Coating Market Share Insights

The global waterborne coatings industry is highly competitive with the presence of large number of multinational and domestic companies having well-defined product lines. Some of the key players include Berger Paints India Ltd., Akzo Nobel NV, Axalta, BASF, PPG Industries Inc., and Nippon Paint Holding Company Ltd. Other well-known participants are The Valspar Corporation, Kansai Paint Company Ltd., Sherwin-Williams, RPM International, Jotun GmbH, and Tikkurila Oyj.

Report Scope




Base year for estimation


Actual estimates/Historical data

2012 - 2015

Forecast period

2016 - 2022

Market representation

Volume in Kilo Tons, Revenue in USD Million & CAGR from 2015 to 2022

Regional scope

North America, Europe, Asia Pacific, CSA, MEA

Country scope

U.S., Canada, Mexico, , Germany, UK, France China, Japan, India

Report coverage              

Revenue forecast, company share, competitive landscape, growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments covered in the report

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the industry trends in each of the sub-segments from 2012 to 2022. For the purpose of this study, Grand View Research has segmented the global waterborne coatings market report on the basis of resin, application and region:

  • Resin Outlook (Volume, Kilo Tons; Revenue, USD Million; 2012 - 2022)

    • Acrylic

    • Polyurethane

    • Epoxy

    • Alkyd

    • Polyester

    • PTFE

    • PVDC

    • PVDF

    • Others

  • Application Outlook (Volume, Kilo Tons; Revenue, USD Million; 2012 - 2022)

    • Architectural

    • General Industrial

    • Automotive OEM

    • Metal Packaging

    • Protective Coatings

    • Automotive Refinish

    • Industrial Wood

    • Marine

    • Coil

    • Others

  • Regional Outlook (Volume, Kilo Tons; Revenue, USD Million; 2014 - 2025)

    • North America

      • U.S.

      • Canada

    • Europe

      • Germany

      • UK

      • France

      • Rest of Europe

    • Asia Pacific

      • China

      • India

      • Japan

      • Rest of Asia Pacific

    • Central & South America (CSA)

    • Middle East & Africa (MEA)

Key questions answered by the report
Request for Customization

Choose License Type

Single User - $4,250
Multi User (2-5) - $5,250
Enterprise Access - $7,250

Buy Chapters or Sections

Avail customized purchase options to meet your exact research needs:

  • Buy sections of this report
  • Buy country level reports
  • Request for historical data
  • Request discounts available for Start-Ups & Universities

Why Choose Us

  • Research support

    24/5 Research support

    Get your queries resolved from an industry expert.

  • Custom research service

    Custom research service

    Design an exclusive study to serve your research needs.

  • Quality assurance

    Quality assurance

    A testimonial for service in the form of BBB "A" Accreditation.

  • BBB Rating dandb
  • Information security

    Information security

    Your personal and confidential information is safe and secure.

  • grand view research PCI DSS complaint grand view research paypal verified