The global waterborne coatings market size was valued at USD 53.32 billion in 2017 and is anticipated to progress at a CAGR of 5.7% from 2017 to 2025. The market is anticipated to be driven by the increasing construction spending and restoration activities in emerging economies of Latin America and Asia Pacific.
Waterborne coatings have gained a significant space and recognition globally predominantly due to the improving economic conditions and low environmental impact of these coatings. Waterborne formulations hold a major share of the overall market accounting for over 50% of the total volume consumed globally.
The overall market is expected to grow significantly over the forecast period owing to increasing demand from end-use industries such as infrastructure, automotive, and general industrial. These coatings are widely preferred owing to properties such as 80% water content as a solvent and low VOC emissions.
Synthetic resins, pigments, surfactants, and additives are the key raw materials used in the manufacturing of waterborne coatings. These raw materials are used to manufacture various types of waterborne coatings that are further used in various applications including architectural, general industrial, automotive OEM, metal packaging, protective coatings, automotive refinish, industrial wood, marine, wood, coil, and a few others.
The regulatory framework for waterborne coatings is governed by the Environment Protection Act; U.S. Environment Protection Agency (EPA); and Registration, Evaluation, Authorization, and Restriction of Chemicals (REACH) among others. These regulatory bodies specify the chemical and physical risks associated with the use of the raw materials in the manufacturing of waterborne coatings, and the general requirements for labeling, storage, and the use of these raw materials.
The transport, usage, and storage of the product and related raw materials is permitted, provided the safety regulations are stringently followed. In addition, government initiatives being taken in order to increase water content as a solvent is expected to benefit the market.
Growth of automobile production in China, Mexico, Indonesia, Malaysia, and Germany is expected to augment the use of waterborne coatings. In addition, growing construction activities in emerging economies of the Middle East and Asia Pacific are anticipated to drive the demand for these coatings. Buyers are looking for application-specific, high-performance pigments, and additives so as to impart high corrosion resistance and aesthetic properties, this is expected to impact product growth.
The booming construction industry is expected to have a positive influence on the growth of the product market over the forecast period. A recent shift in trend from coatings with low or high volatility organic solvents to solvent-free coatings that have lesser emissions is expected to drive the demand for the product in residential and commercial coating applications
Acrylic coatings held the largest share of the market and is expected to continue its dominance over the forecast period. Growing demand from the automotive and infrastructure industries owing to superior color and gloss retention in outdoor exposure is expected to drive the demand for acrylic coatings. Acrylic modified polyurethane coatings are widely used in automotive refinishes owing to excellent exterior durability.
Alkyd held a significant share of the market and is expected to be the fastest-growing segment. Increasing demand in various end-use industries including industrial wood and metal packaging is anticipated to drive demand over the forecast period. Alkyd based coatings are used in caulks, fillers, and sealers for wood finishing due to their formulating flexibility.
The architectural application segment held the largest share of the market in 2017. Increasing infrastructure spending in Asia Pacific and Middle East is expected to drive demand for this application segment. Waterborne coatings are used as decorative coatings in architectural applications such as in doors, trims, window frames, interior & exterior walls, and wood varnishes.
Automotive OEM is expected to be the fastest-growing application segment over the forecast period. The shift of automotive production facilities to emerging economies of Asia Pacific such as China, Japan, India, and Thailand is expected to be the key driving factor for impacting the demand in the automotive industry.
Stringent government regulations regarding VOC emissions and solvent content specifically in Europe and North America is projected to augment market growth. The rising trend in the automotive industry to use waterborne coatings in all repair work as well is expected to further increase demand
Europe represented the largest market for waterborne coatings in 2017. Growth in the construction market led by the recovery post-recession is expected to drive the market in Europe. Germany’s regulatory body which includes Technische Anleitung (TA) Luft coupled UK’s Environmental Protection Act provides the guideline for lowering VOC content in paints & coatings. This factor is expected to increase the demand for the product by replacing solvent-borne coatings used in construction activities in the region
Asia Pacific held the second-largest share of the market in 2017. The shift of major automobile manufactures in Asia Pacific countries such as China, India and Indonesia is also expected to increase the demand. This factor is expected to drive demand from Asia Pacific. The emergence of new industries in Asia Pacific owing to low labor cost and government tax incentives is expected to drive the growth in the region
The global market is fragmented in nature with the presence of many key players, such as AkzoNobel N.V., BASF SE, and Axalta Coating Systems LLC among a few others, as well as a few medium and small regional players operating in various parts of the globe.
The competition is primarily driven by the application scope and use of the product in a variety of application industries. The rapid growth of construction and automotive industries, most notably in the emerging economies of Europe, Asia Pacific, and Central & South America, offers various growth opportunities for the manufacturers of these coatings and related raw materials to expand their product portfolios and market reach.
Attribute |
Details |
Base year for estimation |
2017 |
Actual estimates/Historical data |
2014 - 2016 |
Forecast period |
2019 - 2025 |
Market representation |
Revenue in USD Million & CAGR from 2018 to 2025 |
Regional scope |
North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa |
Report coverage |
Revenue forecast, company share, competitive landscape, growth factors and trends |
Country scope |
U.S., Canada, Mexico, Germany, France, UK, China, India, Japan |
15% free customization scope (equivalent to 5 analyst working days) |
If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization |
This report forecasts revenue growth at a country level and provides an analysis of the industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the market report on the basis of resin, application, and region.
Resin Outlook (Volume, Kilo Tons; Revenue, USD Million; 2014 - 2025)
Acrylic
Polyurethane
Epoxy
Alkyd
Polyester
PTFE
PVDC
PVDF
Others
Application Outlook (Volume, Kilo Tons; Revenue, USD Million; 2014 - 2025)
Architectural
General Industrial
Automotive OEM
Metal Packaging
Protective Coatings
Automotive Refinish
Industrial Wood
Marine
Coil
Others
Regional Outlook (Volume, Kilo Tons; Revenue, USD Million; 2014 - 2025)
North America
The U.S
Canada
Mexico
Europe
Germany
France
UK
Asia Pacific
China
India
Japan
Central & South America
Middle East & Africa
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The prevailing pandemic situation has led to weakened demand for paints and coatings in automotive, construction, electronics, and white goods. The path to recovery of growth for the industry is highly dependent on the duration of restrictions imposed and their influence on economic activity across the globe. Contrary to the trend prevalent in the industry in general, certain segments of the market such as antimicrobial coatings are witnessing a surge in demand in healthcare and food industries. The report will account for Covid19 as a key market contributor.
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