GVR Report cover Wearable Breast Pumps Market Size, Share & Trends Report

Wearable Breast Pumps Market Size, Share & Trends Analysis Report By Technology (Battery-operated, Smart Pumps), By Component (Wearable Pumps, Accessories), By Region, And Segment Forecasts, 2021 - 2028

  • Published Date: Nov, 2021
  • Base Year for Estimate: 2020
  • Report ID: GVR-4-68039-669-7
  • Format: Electronic (PDF)
  • Historical Data: 2016 - 2019
  • Number of Pages: 110

Report Overview

The global wearable breast pumps market size was valued at USD 451.46 million in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 6.5% from 2021 to 2028. A rise in the number of working women across the globe, rising product awareness, and developments in healthcare infrastructure in emerging economies are expected to be the key factors boosting market growth. Moreover, initiatives by various government organizations during the COVID-19 pandemic to spread awareness about product usage are expected to have a positive impact on the market growth. Thus, increased product usage in the wake of rising precautionary measures is anticipated to drive the market. For instance, the CDC and American College of Obstetricians and Gynecology (ACOG) recommend the separation of newborns from mothers for at least a week or more, to reduce exposure of newborns to COVID-19. This is expected to drive the market at a significant growth rate during the forecast period.

U.S. wearable breast pumps market size, by technology, 2018 - 2028 (USD Million)

According to the International Labour Office (ILO) and Labour Force Estimates and Projections (LFEP) Statistics, in 2018, women’s labor force participation rate in the world accounted for 69.3% in the developing countries, 45.6% in the emerging countries, and 52.4% in the developed countries. Working women have a relatively high disposable income and less time to breastfeed their babies and, thus, are regarded as ideal customers. Thus, a rise in women's employment and government initiatives in support of employed mothers are expected to drive the product demand over the forecast period. Moreover, consumers are becoming more aware of the importance and benefits of breastfeeding. With a global increase in literacy rates, people are adopting advanced medical technologies on a regular basis. In countries, such as Africa, India, and China, which are characterized by a rich cultural heritage, the decision of procuring a breast pump does not lie solely with consumers, but with other family members as well. However, economic growth in these countries is taking place at a significant rate, which is expected to increase product adoption. Women in some of the developing countries are now adopting technologically advanced devices and accessories in their everyday lives mainly due to the growing awareness, increasing per capita disposable income, and easy availability of modern devices & accessories. This, in turn, is contributing to the market growth.

For instance, insurance companies in the U.S. have to cover the cost of equipment and services that promote breastfeeding, such as wearable breast pumps & accessories and lactation counseling. Such initiatives by governments are expected to increase product usage. In addition, various market players, such as Medela LLC, Laura & Co., Newell Brands, and Ameda, & universities, including Washington University and Fudan University, are trying to increase the awareness levels about breastfeeding and its benefits by arranging campaigns and providing informative magazines. This is also expected to boost the product demand over the forecast period.

The U.S. dominated the global market with the largest revenue share in 2020. Some of the factors responsible for its dominance include increasing awareness about product availability, the growing number of working women, and high disposable income. According to the U.S. Bureau of Labor Statistics, in 2019, 57.4% of all women participated in the labor force, which was up from 57.1% who participated in 2018. Moreover, various private and public companies provide insurance coverage for these devices. For instance, Medela offers insurance coverage for its breast pump products and related accessories. Medela also rents hospital-grade breast pumps for ample duration to mothers who cannot afford to buy a new pump. Such factors are anticipated to drive the growth of the market in the U.S. Furthermore, the Affordable Care Act mandates that a mother should be provided with an electric/manual breast pump once the baby is born, which is expected to support the market growth over the forecast period.

Furthermore, an increasing number of milk banks in the U.S. is anticipated to boost the product demand over the forecast period. For instance, according to Atlantic in 2017, the Human Milk Banking Association of North America (HMBANA) accredited double the number of milk banks that operated 5 years ago. Thus, the product demand in the U.S. is expected to be high in the coming years. In addition, the WHO & CDC suggested that mothers should be encouraged to continue or initiate breastfeeding even if they or the baby have suspected or confirmed cases of COVID-19. Thus, sourcing breast milk from milk banks or breastfeeding is safe in the COVID-19 situation, thereby, significantly contributing to the market growth in the U.S.

Technology Insights

The battery-powered technology segment dominated the market with a revenue share of more than 48.5% in 2020. The factors driving the growth of the segment are the surge in women's employment rates, growing awareness about the availability of technologically advanced devices, and improving healthcare infrastructure in emerging economies. Battery-operated devices are easy to transport and can be used in small spaces and are comparatively less time-consuming and tiring. They are best suited for mothers who need to pump occasionally and do not prefer manual pumps. Moreover, the market players are consistently investing in R&D to develop smaller and lighter battery-operated devices, as this technology is gaining acceptance from working women; thus, contributing to the segment growth.

However, the smart wearable breast pumps segment is expected to grow at the highest CAGR from 2021 to 2028. The introduction of technologically advanced products, such as Elvie wearable electric breast pump and Willow Generation 3, rise in the awareness levels about breast pumping & associated benefits, and increasing literacy & employment rates in the developing economies are expected to drive the segment growth over the forecast period. These high-tech breast pumps are connected with a mobile application that provides vital information, such as milk volume, previous pumping sessions, and pumping time. Usually, these pumps are preferred in working places without established designated spaces for expressing milk.

Component Insights

The wearable pumps segment led the market in 2020 with a revenue share of more than 57.5% and is estimated to expand further at the fastest CAGR from 2021 to 2028. This can be credited to the increasing adoption of innovative products among working mothers and the growing population across the globe. A wearable pump is a unit that creates a gentle vacuum and helps in expressing milk without directly nursing the baby.

It can be smart, battery-operated, or manual. These are used to improve the comfort and convenience of the breastfeeding experience for the mother as well as the child. Moreover, governments of various countries encourage mothers to breastfeed babies up to the age of 6 months, and international agencies help in arranging campaigns to raise awareness about breastfeeding. These factors are expected to drive the segment growth during the forecast period.

Global wearable breast pumps market share, by component, 2020 (%)

In addition, the rising accessibility of these devices through online and e-commerce platforms will support the segment growth. The presence of device renting programs and favorable reimbursement policies are also among the key factors expected to drive the growth of this segment. For instance, in the U.S., Medicaid covers most of the wearable pumps, such as smart, battery-powered, or manual, under its insurance guidelines. Such policies are anticipated to increase product sales over the forecast period.

Regional Insights

North America dominated the global market with a share of more than 52% in 2020. Several legislations, such as the Fair Labor Standards Act of 1938 and Employment Standards Act, 2000, entitle a working mother to break to express (pump) breast milk for her baby. This is anticipated to drive the market in North America. In addition, this region is governed by regulatory bodies, which have laws for the reimbursement of breast pumps.

For instance, in the U.S., Medicaid covers most of the breast pumps, such as electric and manual, under its insurance policies. Such policies are anticipated to increase the sale of these products in North America. During the COVID-19 pandemic, the CDC had provided information to properly clean and sanitize breast pumps, which also had a positive impact on market growth. Asia Pacific is expected to grow at the fastest CAGR from 2021 to 2028 due to various awareness campaigns promoting product usage.

For instance, in May 2018, Medela Asia Pacific Breastfeeding and Lactation Symposium aimed at enhancing knowledge & awareness, and clinical practice through various exhibitions on the latest research in human milk and breastfeeding. The conference was attended by lactation consultants, neonatal nurses, midwives, maternal child health nurses, pediatricians, general practitioners, speech therapists, and dietitians. Moreover, rising awareness among mothers coupled with the presence of a large population in the region is expected to drive the growth of the market.

Key Companies & Market Share Insights

Key players are focused on R&D activities to develop technologically advanced products to gain a competitive edge. For instance, in September 2020, Willow raised funding of around USD 55 million in its Series C funding round from the investors NEA, Meritech Capital Partners, and others for the development of innovative wearable breast pumps. In addition, strategies, such as marketing and promotions, are widely used by companies to educate, encourage & support nursing mothers and increase awareness about the benefits of breastfeeding & the availability and outreach of their technology offerings. Medela regularly distributes educational and informative content to support breastfeeding mothers and their family, and also initiated the distribution of information on breastfeeding through Amazon Alexa.

Moreover, several market players are adopting various strategies, such as new product launches, mergers & acquisitions, and geographic expansion, to gain more market share. These strategies enable companies to increase their capabilities, expand their product portfolios, and strengthen their market position. For instance, in July 2017, Philips acquired Health & Parenting Ltd., which is a healthcare and parenting app developing company. This acquisition strengthened the company’s uGrow digital parenting platform. In January 2017, Lansinoh Laboratories, Inc. started its new factory in Turkey. Some prominent players in the global wearable breast pumps market include:

  • Willow

  • Chiaro Technology Ltd. and Elvie

  • Philips

  • Baby Buddha

  • Freemie

  • Medela LLC

  • Ameda, Inc.

  • Spectra Baby USA

  • BelleMa Co.

  • Motif Medical

  • iAPOY

Wearable Breast Pumps Market Report Scope

Report Attribute

Details

Market size value in 2021

USD 478.0 million

Revenue forecast in 2028

USD 742.8 million

Growth rate

CAGR of 6.5% from 2021 to 2028

Base year for estimation

2020

Historical data

2016 - 2019

Forecast period

2021 - 2028

Quantitative units

Revenue in USD million and CAGR from 2021 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Technology, component, region

Regional scope

North America; Europe; Asia Pacific; Latin America; MEA

Country scope

U.S.; Canada; U.K.; Germany; France; Italy; Spain; Japan; China; India; Australia; South Korea; Brazil; Mexico; Colombia; Argentina; South Africa; Saudi Arabia; UAE

Key companies profiled

Willow; Chiaro Technology Ltd. and Elvie; Philips; Baby Buddha; Freemie; Medela; Ameda, Inc.; Spectra Baby USA; BelleMa Co.; Motif Medical; iAPOY

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the global wearable breast pumps market report on the basis of technology, component, and region:

  • Technology Outlook (Revenue USD Million, 2016 - 2028)

    • Manual

    • Battery-operated

    • Smart Wearable

  • Component Outlook (Revenue USD Million, 2016 - 2028)

    • Wearable Pumps

    • Accessories

  • Regional Outlook (Revenue, USD Million, 2016 - 2028)

    • North America

      • U.S.

      • Canada

    • Europe

      • Germany

      • U.K.

      • France

      • Italy

      • Spain

    • Asia Pacific

      • Japan

      • China

      • India

      • Australia

      • South Korea

    • Latin America

      • Brazil

      • Mexico

      • Argentina

      • Colombia

    • Middle East and Africa (MEA)

      • South Africa

      • Saudi Arabia

      • UAE

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