GVR Report cover Wearable Breast Pump Market Size, Share & Trends Report

Wearable Breast Pump Market Size, Share & Trends Analysis Report By Component (Wearable Pumps, Accessories), By Technology (Manual Wearable Breast Pump, Battery Operated Wearable Breast Pump), By Region, And Segment Forecasts, 2025 - 2030

  • Report ID: GVR-4-68039-669-7
  • Number of Report Pages: 175
  • Format: PDF, Horizon Databook
  • Historical Range: 2018 - 2024
  • Forecast Period: 2025 - 2030 
  • Industry: Healthcare

Wearable Breast Pump Market Size & Trends

The global wearable breast pump market size was valued at USD 596.37 million in 2024 and is projected to grow at a CAGR of 8.71% from 2025 to 2030. A worldwide surge in women’s employment rate is expected to increase the demand for wearable breast pumps. For instance, as per the Center for American Progress, in December 2022, more than 993,000 mothers were working in America, and the labor force participation rate for women reached 77.0%. In addition, working women have a relatively high disposable income and less time to breastfeed their babies and thus, are ideal customers for wearable breast pumps.

Wearable Breast Pump Market Size, By Component, 2020 - 2030 (USD Million)

The growing consumer awareness about wearable breast pumps, coupled with the development of healthcare infrastructure in emerging economies, is expected to positively impact the industry growth during the forecast period. For instance, awareness initiatives by government organizations to feed babies with expressed breastmilk using breast pumps during the COVID-19 pandemic are expected to have a positive impact on the market. Thus, increased usage of wearable breast pumps in the wake of rising precautionary measures is anticipated to drive the market. For instance, the CDC and American College of Obstetricians and Gynecology (ACOG) recommend the separation of newborns from mothers for at least a week or more, to reduce exposure of newborns to COVID-19. This is expected to drive the market at a healthy rate during the forecast period.

Governments of various countries are encouraging mothers to breastfeed babies up to the age of 6 months. Moreover, many international agencies are arranging campaigns to raise awareness about breastfeeding. Various market players, such as Medela LLC, Laura & Co., Newell Brands, and Ameda, & universities, including Washington University & Fudan University, are raising awareness among women about breastfeeding and its benefits by arranging campaigns and providing informative magazines.

Various private and public companies provide insurance coverage for wearable breast pumps. For instance, Medela offers insurance coverage for its breast pump products and related accessories. Medela also rents hospital-grade breast pumps for ample duration to mothers who cannot afford to buy a new pump. Such factors are anticipated to drive the growth of the market in the U.S. Furthermore, the Affordable Care Act mandates that a mother should be provided with an electric/manual breast pump once the baby is born. These factors are expected to support market growth over the forecast period.

The increasing number of milk banks is anticipated to boost the demand for wearable breast pumps over the forecast period. For instance, as per the European Milk Bank Association, as of 2021, there are 282 milk banks in the European region, with 18 more milk banks under development. Additionally, as per NIH, there are 222 milk banks in Brazil by March 2022.

The presence of various e-commerce sites offering wearable breast pumps drives the sales of the products. Product penetration through online networks is rapidly increasing, as it allows end users to compare and select suitable products on the basis of their brand, type, price, and point of sales. Amazon, Bodily, and Haakaa are some of the notable e-commerce websites and companies that offer significant discounts, and prompt customer service on various breast pumps & breastfeeding accessories. Thus, the easy availability of different wearable breast pumps on online platforms is expected to drive market growth in the coming years.

Market Concentration & Characteristics

The industry growth stage is moderate, and the pace of the market growth is accelerating. The industry is characterized by a moderate-to-high degree of growth. Key drivers include the rising awareness of breastfeeding benefits, increasing global women's employment rates, improved healthcare infrastructure in emerging economies, and government initiatives to support working mothers. Ongoing advancements in wearable breast pump technology, such as the development of battery-operated pumps and smart pump features, have made breast pumping more convenient and efficient, driving market growth.

Key strategies implemented by players in the industry are new product launches, expansion, acquisitions, partnerships, and other strategies. In November 2023, Pigeon officially unveiled the much-anticipated release of its second-generation GoMini Electric Wearable Breast Pumps, known as the GoMini Plus. Similarly, In August 2023, Lansinoh launched its new Lansinoh Wearable Pump. 

Wearable Breast Pump Industry Dynamics

The industry is witnessing a substantial degree of innovation driven by rapid technological advancements and the increasing adoption of advanced products. The wearable breast pump market is experiencing growth due to the increasing availability of more convenient and efficient wearable breast pump technology. Advancements such as battery-operated pumps and smart pump features have made breast pumping easier and more discreet, allowing mothers to pump without being tethered to a traditional pump. This has led to the popularity of wearable breast pumps, which are compact, quiet, and hands-free, making them a convenient choice for on-the-go mothers. As technology continues improving, we expect to see further innovations and enhancements in this market.

Regulatory standards and requirements are essential in ensuring wearable breast pump safety and quality. These standards help build consumer trust in the products and ensure they are safe and effective. Manufacturers must comply with these requirements to obtain product certification or approval. This can sometimes act as a barrier to entry for new companies into the wearable breast pump market. However, compliance with these regulatory standards can also lead to significant investments in research, development, and testing to meet the safety and performance requirements, ultimately resulting in better-quality products for consumers.

Companies are actively acquiring development-stage firms to broaden their service portfolios, catering to a larger patient base. Major companies may acquire smaller firms to strengthen their market position, expand product portfolios, or gain access to new technologies. In January 2023, International Biomedical announced the acquisition of Ameda, Inc. The company is expected to hire in Operations roles as it consolidates this acquisition and develops new growth initiatives.

The regional expansion strategy adopted by companies in the wearable breast pump market is a smart move to capitalize on emerging opportunities and broaden their market presence. This approach involves establishing a stronger presence in key geographical areas through partnerships, acquisitions, and localized marketing strategies. By tailoring their products and services to meet regional healthcare needs, breast pump firms aim to enhance accessibility and responsiveness, ensuring a more comprehensive and effective market penetration.

In January 2024, Annabella announced its seed funding of USD 8.5 million and its entrance into the U.S. breast pump market.Annabella has sold approximately 4,000 breast pumps in Israel since February 2023. This expansion demonstrates Annabella's product excellence, illustrated by its patented, FDA-cleared breast pump, which provides mothers with a product comparable to breastfeeding while emphasizing efficiency and comfort.

The seed funding is expected to be utilized to fuel next-generation product development and expand into the US market. Thus, regional expansion serves as a critical factor for industry leaders to tap into diverse markets, address specific healthcare demands, and ultimately drive sustained growth.

Component Insights

Based on components, the wearable breast pumps market is segmented into wearable pumps and accessories. Wearable pumps dominated the industry with a share of 68.2% in 2024. This can be accredited to the rise in population and increasing number of working women. For instance, as per the World Data Bank, the fertility rate in India was 2.0 births per woman in 2021. Similarly, as per the data published by The World Counts, the UN estimated that about 385,000 are born each day around the globe which accounts for 140 million a year. Thereby impelling the wearable breast pump market growth over the forecast period.

The governments of various countries encourage mothers to breastfeed babies up to the age of 6 months and international agencies help in arranging campaigns to raise awareness about breastfeeding. These factors are expected to drive the segment’s growth during the forecast period.

Furthermore, this segment is also expected to grow at the highest CAGR of 9.43% from 2024 to 2030 owing to rising online and e-commerce accessibility of wearable pumps. The increase in favorable reimbursement policies is a major factor expected to drive the growth of this segment. For instance, in the U.S., Medicaid covers most wearable pumps, such as smart, battery-powered, or manual, under its insurance guidelines. Such policies are anticipated to increase the sale of these products over the forecast period.

Technology Insights

Battery-operated wearable breast pumps held the largest market share of 58.7% in 2024. Factors driving the growth of this segment are a surge in women's employment rates, growing awareness about the availability of technologically advanced breast pumps, and improving healthcare infrastructure in emerging economies.

Battery-operated breast pumps are easy to transport and can be used in small spaces and are comparatively less time-consuming and tiring. They are best suited for mothers who need to pump occasionally and do not prefer manual pumps. Moreover, the market players are consistently investing in R&D to develop smaller and lighter battery-operated wearable breast pumps, as this technology is gaining acceptance from working women. Thus, contributing to the segment growth.

Wearable Breast Pump Market Share, By Technology, 2024 (%)

The smart wearable breast pumps segment is expected to grow at the highest growth rate from 2025 to 2030. The introduction of technologically advanced products, such as Elvie wearable electric breast pump, Freemie Liberty wearable breast pump, and Willow Generation 3, is anticipated to drive the segment growth. This high-tech wearable breast pump is connected to a mobile application that provides vital information such as milk volume, previous pumping sessions, and pumping time. It is best suited for women uncomfortable with cumbersome pumping devices. In addition, these pumps are preferred in working places without established designated space for expressing milk.

Moreover, there have been several product launches in the smart wearable breast pumps sector. For instance, in August 2023, Lansinoh introduced the Lansinoh Wearable Pump, as part of their commitment to "Stand with the Mothers," offering support to new moms through products and resources to simplify their journey. These factors are expected to drive the segment’s growth over the forecast period.

Regional Insights

North America wearable breast pump market accounted for the highest share of 53.6% in 2024. This dominance can be attributed to an increase in various government initiatives. For instance, various awareness campaigns by CDC, WHO and ABM to feed babies with expressed breastmilk using breast pumps are expected to have a positive impact on the market. Moreover, CDC has been encouraging women to feed babies with breast milk. In addition, CDC has also laid guidelines & recommendations regarding the proper storage and preparation of breast milk on their website, which is anticipated to increase awareness regarding the importance of breast milk among women, thereby propelling the market growth.

Wearable Breast Pump Market Trends, by Region, 2025 - 2030

U.S. Wearable Breast Pump Market Trends

The wearable breast pump market in the U.S. held the largest share of the North American market in 2024. Some of the factors responsible for its dominance are increasing awareness about the availability of wearable breast pumps, the growing number of employed women, and high disposable income. For instance, as per a report by the U.S. BUREAU OF LABOR STATISTICS, the unemployment rate of women in the U.S. has decreased from 13.9% in 2020 to 3.3% in 2023.

Asia Pacific Wearable Breast Pump Market Trends

The wearable breast pump market in Asia Pacific is anticipated to witness the fastest growth of 10.69% during the forecast period. This can be attributed to the well-established healthcare facilities, government support, and a decrease in infant mortality rate. For instance, according to the Workplace Gender Equality Agency, in February 2022, Australian women comprised 47.9% of the total working population. Moreover, the Australian Breastfeeding Accessories Association promotes the use of breast pumps and increases awareness among women, thereby propelling the market over the forecast period.

China wearable breast pump market held the largest share of Asia Pacific's industry in 2024. This can be attributed to a decrease in infant mortality rate, government support, and well-established healthcare facilities. For instance, as per the data published by Macrotrends LLC, the infant mortality rate in China has decreased to 8.17 in 2024 from 8.40 in 2023. Hence, above mentioned factors are anticipated to propel the wearable breast pump market in Asia Pacific. 

Key Wearable Breast Pump Company Insights

Wearable breast pump market trends are shaping industry leader’s strategies. Heavy investments in research and development for technological innovations reflect a commitment to connected healthcare solutions. Top players are adapting to the shift towards user comfort through technological advancements, and innovative products. Technological advancements in the wearable breast pump market have been continuous, with the emergence of smart and connected devices. These innovative wearable breast pumps enable users to monitor and manage their pumping sessions via mobile apps. The prevalence of Bluetooth connectivity, data tracking capabilities, and customizable features has been on the rise.

Key Wearable Breast Pump Companies:

The following are the leading companies in the wearable breast pump market. These companies collectively hold the largest market share and dictate industry trends.

View a comprehensive list of companies in the Wearable Breast Pump Market

Recent Developments

  • In November 2023, Pigeon officially unveiled the much-anticipated release of its second-generation GoMini Electric Breast Pump, known as the GoMini Plus.

  • In August 2023, Lansinoh introduced the Lansinoh Wearable Pump, as part of their commitment to "Stand with the Mothers," offering support to new moms through products and resources to simplify their journey.

  • In February 2023, Madela AG and Sarah Wells partnered to launch the Allie sling bag for breastfeeding parents, which was an addition to Madela’s Freestyle Hands-free Breast Pump portfolio.

  • In January 2023, Madela AG launched the Freestyle Hands-free Breast Pump. These pumps offer ultra-lightweight, comfortable, and discreet collection cups that connect to portable pump motors, providing mothers with a hands-free pumping experience.

  • In January 2023, Willow Innovations, Inc. launched the first breast pump companion app, Willow 3.0, for Apple Watch. The Willow 3.0 pumps have a smartwatch companion app that allows breastfeeding parents to easily track, control, and view their pumping sessions.

Wearable Breast Pump Market Report Scope

Report Attribute

Details

Market size value in 2025

USD 642.40 million

Revenue forecast in 2030

USD 975.47 million

Growth rate

CAGR of 8.71% from 2025 to 2030

Actual data

2018 - 2024

Forecast period

2025 - 2030

Quantitative units

Revenue in USD million/billion and CAGR from 2025 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends, product outlook

Segments covered

Component, technology, region

Regional scope

North America, Europe, Asia Pacific, Latin America, MEA

Country Scope

U.S.; Canada; UK; Germany; Italy; France; Spain; Denmark; Sweden; Norway; Japan; China; India; South Korea; Australia; Thailand; Brazil; Mexico; Argentina; South Africa; Saudi Arabia; UAE; Kuwait

Key companies profiled

Medela AG, Willow Innovations, Inc. Philips, Elvie (Chiaro Component Ltd), Freemie, BabyBuddha Products, LLC, Spectra, iAPOY, Lavie Mom, Pigeon Corporation

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Global Wearable Breast Pump Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global wearable breast pump market report based on component, technology, and region:

Global Wearable Breast Pump Market Report Segmentation

  • Component Outlook (Revenue, USD Million, 2018 - 2030)

    • Wearable Pumps

    • Accessories

  • Technology Outlook (Revenue, USD Million, 2018 - 2030)

    • Manual Wearable Breast Pump

    • Battery Operated Wearable Breast Pump

    • Smart Wearable Breast Pump

  • Regional Outlook (Revenue, USD Million, 2018 - 2030)

    • North America

      • U.S.

      • Canada

    • Europe

      • Germany

      • U.K.

      • France

      • Spain

      • Italy

      • Denmark

      • Sweden

      • Norway

    • Asia Pacific

      • Japan

      • China

      • India

      • Australia

      • Thailand

      • South Korea

    • Latin America

      • Brazil

      • Mexico

      • Argentina

    • Middle East & Africa

      • South Africa

      • Saudi Arabia

      • UAE

      • Kuwait

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