Wearable Breast Pumps Market Size, Share & Trends Analysis Report By Component (Wearable Pumps, Accessories), By Technology (Manual Pumps, Battery Operated Pumps, Smart Pumps), By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The global wearable breast pumps market size was valued at USD 518.76 million in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 8.38% from 2023 to 2030. A worldwide surge in women’s employment rate is expected to increase the demand for wearable breast pumps. For instance, as per International Labor Office, in 2018 the women employment rate in developed countries was 52.4% which further increased in developing countries with 69.3%. Similarly, the women employment rate in Sub-Saharan Africa region has also increased to 64.7%. Working women have a relatively high disposable income and less time to breastfeed their babies and thus, are ideal customers for wearable breast pumps.

The growing consumer awareness about wearable breast pumps, coupled with the development in healthcare infrastructure in emerging economies is expected to positively impact the market growth during the forecast period. For instance, awareness initiatives by government organizations to feed babies with expressed breastmilk using breast pumps during the COVID-19 pandemic are expected to have a positive impact on the market. Thus, increased usage of wearable breast pumps in the wake of rising precautionary measures is anticipated to drive the market.

Various market players, such as Medela LLC, Laura & Co., Newell Brands, and Ameda, & universities, including Washington University & Fudan University, are raising awareness among women about breastfeeding accessories and their benefits by arranging campaigns and providing informative magazines. In addition, social media platforms, such as YouTube, Facebook, and Instagram, have enabled individuals to access information about breast pumps and related accessories.

Various private and public companies provide insurance coverage for wearable breast pumps. For instance, Medela offers insurance coverage for its breast pump products and related accessories. Medela also rents hospital-grade breast pumps for ample duration to mothers who cannot afford to buy a new pump. Such factors are anticipated to drive the growth of the market in the U.S. Furthermore, the Affordable Care Act mandates that a mother should be provided with an electric/manual breast pump once the baby is born. These factors are expected to support market growth over the forecast period.

The increasing number of milk banks is anticipated to boost the demand for wearable breast pumps over the forecast period. For instance, as per the European Milk Bank Association as of 2021, there are 280 milk banks in the European region, with 17 more milk banks under development. Additionally, as per CGTN America, there are 225 milk banks in Brazil as well.

The presence of various e-commerce sites offering wearable breast pumps drives the sales of the products. Product penetration through online networks is rapidly increasing, as it allows the end users to compare and select suitable products based on their brand, type, price, and point of sales. Amazon, Bodily, Haakaa are some of the notable e-commerce websites and companies which offer significant discounts, and prompt customer service on various breast pumps & breastfeeding accessories. Thus, the easy availability of different wearable breast pumps on online platforms is expected to drive market growth in the coming years.

Many companies are adopting strategies such as product launches, collaboration, and partnerships to strengthen their market presence. For instance, in January 2023, Willow Innovations, Inc., announced the launch of its official Apple Watch companion app for Willow 3.0 pumps. The Willow 3.0 offers mothers greater mobility when pumping because it is the first wearable pump with a smartwatch companion app.  Thus, with such initiatives taken by various companies, the market is expected to witness considerable growth in the upcoming years.

Component Insights

Based on components, the market is segmented into wearable pumps and accessories. The wearable pumps segment dominated the component segment with a market share of 57.9% in 2022. This can be accredited to rise in population and increasing in number of working women. For instance, as per World Data Bank, the fertility rate in India is 2.20 births per women. Similarly, as per CDC, 3.6 million infants were born in 2020, in the U.S. alone. Thereby impelling the market growth over the forecast period.

Moreover, governments of various countries encourage mothers to breastfeed babies up to the age of 6 months and international agencies help in arranging campaigns to raise awareness about breastfeeding. These factors are expected to drive the segment’s growth during the forecast period.

Furthermore, this segment is also expected to grow at a highest growth rate (CAGR) of 8.5% from 2023 to 2030 owing to rising online and e-commerce accessibility of wearable pumps. Favorable reimbursement policies is a major factor expected to drive growth of this segment. For instance, in the U.S., Medicaid covers most of the wearable pumps, such as smart, battery powered or manual, under its insurance guidelines. Such policies are anticipated to increase the sales of these products over the forecast period.

Technology Insights

Based on technology, the market is segmented into manual, battery powered, and smart breast pumps. Battery powered wearable breast pumps segment dominated the overall market in terms of revenue as of 2022 with a share of 48.69%. The factors driving the growth of the segment are the surge in women employment rates, growing awareness about the availability of technologically advanced breast pumps and improving healthcare infrastructure in emerging economies.

Battery-operated breast pumps are easy to transport and can be used in small spaces and are comparatively less time-consuming and tiring. They are best suited for mothers who need to pump occasionally and do not prefer manual pumps. Moreover, the market players are consistently investing on R&D to develop smaller and lighter battery-operated wearable breast pumps, as this technology is gaining acceptance from working women. Thus, contributing to the segment growth.

The smart wearable breast pumps segment is expected to expand at the rate of CAGR 8.9% from 2023 to 2030. The introduction of technologically advanced products such as Elvie wearable electric breast pump, Freemie Liberty wearable breast pump, and Willow Generation 3, are anticipated to drive the segment growth. This high-tech wearable breast pump is connected with a mobile application that provides vital information such as milk volume, previous pumping session, and pumping time. It is best suited for women uncomfortable with cumbersome pumping devices. In addition, these pumps are preferred in working places without established designated spaces for expressing milk.

Moreover, there have been several product launches in a smart wearable breast pump. For instance, In September 2021, Elvie launched its new product Elvie Stride, which is a new smart, ultra-quiet, hands-free breast pump and the company's first product to be widely covered by insurance in the U.S. This new device will only be accessible to consumers in the U.S., where 80% of the breast pump sales are attributed to the insurance market.

Regional Insights

North America dominated the wearable breast pump market with a market share of 52.4% in 2022. This dominance can be attributed to increasing in various government initiatives. For instance, various awareness campaigns by CDC, WHO, and ABM to feed babies with expressed breastmilk using breast pumps is expected to have a positive impact on the market. Moreover, CDC has been encouraging women to feed babies with breast milk. In addition, CDC has also laid guidelines & recommendations regarding the proper storage and preparation of breast milk on their website, which is anticipated to increase awareness regarding the importance of breast milk among women, thereby impelling the market growth.

However, Asia Pacific is anticipated to witness the fastest growth of 10.4% during the forecast period. This can be attributed to the well-established healthcare facilities, government support, and a decrease in infant mortality rate. For instance, according to Workplace Gender Equality Agency, Australia, women comprise 47.4% of the total working population. Moreover, Australian Breastfeeding accessories Association promotes the use of breast pump and increase awareness among women, thereby propelling the market to grow at 8.8% during the forecast period. Furthermore, the infant mortality rate in Japan has decreased to 1.8 in 2019. Hence, the above-mentioned factors are anticipated to propel the wearable breast pump market in Asia Pacific.

Key Companies & Market Share Insights

The market is fragmented in nature with the presence of several small and large manufacturers, and providers. Competitive rivalry and the degree of competition in the market are expected to intensify over the forecast period due to the presence of many local and global players in the market.

The market players are focused on research and development activities to develop technologically advanced products to gain a competitive edge. For instance, in January 2023, Medela, launched Freestyle Hands-free Breast Pump, the company’s first in-bra, wearable breast pump solution. The novel pump is anticipated to deliver an excellent hands-free pumping experience due to ultra-lightweight, cosy, and discreet collection cups connected to a portable pump motor.  Strategies such as marketing and promotions are widely used by companies operating in this market to increase awareness about the benefits of breastfeeding, educate, encourage and support nursing mothers, and also to increase the availability and outreach of their component offerings.

Several market players are adopting various strategies to gain more market share such as new product launches, mergers & acquisitions, and geographic expansion. These strategies enable companies to increase their capabilities, expand their product portfolios, and strengthen their market position. Thus, key market players are focusing on expanding their product portfolios in different countries in order to maximize their revenue. Some prominent players in the global wearable breast pumps market include:

• Medela AG

• Ameda, Inc.

• Willow Innovations, Inc.

• Philips

• Elvie (Chiaro Component Ltd)

• Freemie

• BabyBuddha Products, LLC

• Spectra

• iAPOY

• Lavie Mom

Wearable Breast Pumps Market Report Scope 

Global Wearable Breast Pumps Market Report Segmentation

This report forecasts revenue growth and provides an analysis on the latest trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global wearable breast pumps market report on the basis of component, technology, and region:

• Component Outlook (Revenue, USD Million, 2018 - 2030)

  • Wearable Pumps

  • Accessories

• Technology Outlook (Revenue, USD Million, 2018 - 2030)

  • Manual Wearable Breast Pumps

  • Battery Operated Wearable Breast Pumps

  • Smart Wearable Breast Pumps

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Denmark

    • Sweden

    • Norway

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • South Korea

    • Thailand

  • Latin America

    • Brazil

    • Mexico

    • Argentina

    • Colombia

  • Middle East and Africa (MEA)

    • South Africa

    • Saudi Arabia

    • UAE

    • Kuwait