The global web content filtering market is anticipated to experience brisk growth due to an increase in corporate concerns data security over the forecast period. The rise in internet virus and growth in malicious Internet activity around the world is presumed to propel the demand for web content filtering industry over the next eight-year period.
Firms are implementing such systems to control and monitor Internet-related security and information safety issues. Business organizations’ rising focus to sensibly manage internet bandwidth consumption is estimated to propel the demand for this service over the forecast period. The increase in web-based solution demand is expected to fuel the industry growth over the next eight-year period. Government regulations and policies related to web content filtering are anticipated to impact the market positively over the forecast period.
Growth in web-based applications in the corporate world is estimated to drive the demand for such solutions soon. The rise in internet-linked devices in offices and houses are expected to increase the need for such security solutions. Rapid technological advancements and safety solutions in-line with the fast-changing internet scenario are projected to play a fundamental role in shaping the web content filtering industry over the forecast period.
The rise in cloud services and mobile phone devices are presumed to drive industry growth and development. Growing cloud storage solution popularity in corporate organizations due to the pay-per-use model and cost-effective nature is supposed to fuel the demand for such solutions over the next eight-year period.
SaaS protection tools direct net traffic with state-of-the-art technologies to deliver compressive protection. Enterprise-level scalability, global availability, near-zero latency, and easy implementation are advantages offered by this system and are presumed to aid in web content filtering industry growth.
Several malware attacks such as botnets, directory harvest, phishing, and service denials are being used by computer hackers for financial gain. The rise in issues related to malware attacks and spam via e-mails are presumed to drive further the demand for email content filtering solutions shortly. Several offerings such as email filtering solution coupled with internet monitoring by industry vendors are presumed to give them a competitive advantage over other players.
The increase in the need for data security is supposed to fuel the demand for such systems in government agencies. Moreover rising concerns related to bandwidth consumption management and restriction on unsuitable internet content is estimated to boost further the demand for these solutions in colleges and other educational institutions. Increasing awareness among parents regarding malicious activities and inappropriate information available over the internet is expected to complement the demand for such tools for single home users in the next few years.
Lack of product differentiation is estimated to hinder web content filtering market growth over the next eight years. High maintenance and installation cost is projected to challenge industry growth over the forecast period. Open source availability is anticipated to hamper the market demand shortly. Product pricing is presumed to challenge the industry participants due to a large number of competitors offering differentiated products.
Web content filtering market can be classified as Internet protocol (IP), keyword, uniform resource locator (URL), file type, image, and profiles. The market can be further segmented into government agencies, business organizations, schools & educational institutions, personal usage and, mobile phone applications. Among technology, the type file system is projected to witness rapid growth due to flexibility and granularity offered for controlling net content access. Educational institutions, business organizations, and government agencies are presumed to be major growing segments over the forecast period and are expected to promise ample growth opportunities to the industry participants. Technological advances related to superior filtering methodologies are anticipated to offer ample market growth opportunities shortly.
Key regional markets include North America, Europe, Central & South America, Middle East & Africa, and Asia Pacific. Developed regions such as North America dominated the global web content filtering market in the recent past followed by Europe. These regions are projected to show a similar trend over the forecast period. Developing regions such as Asia Pacific and Central & South America is expected to experience positive growth in this market owing to rising awareness for data security needs and stringent government regulations. Emerging economies including India and China are estimated to witness positive growth over the next eight-year period.
The web content filtering market is highly cost-intensive and requires a substantial initial investment for installation and implementation operations. The industry is presumed to witness several mergers and acquisitions shortly, with companies taking active measures to gain market share and enhance their product portfolio. Prominent industry participants include Websense Inc., Symantec Corporation, Barracuda Networks Inc., Blue Coat Systems Inc., ContentKeeper Technologies, McAfee Inc., Trend Micro, Bloxx, Ltd., Cisco Systems Inc., Kaspersky Lab, and Palo Alto Networks Inc.
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