Web Real-Time Communication Market Size, Share & Trends Analysis Report By End-use Industry (IT & Telecom, Healthcare), By Component (Solutions, Services), By Enabled Device, By Region, And Segment Forecasts, 2020 - 2027

Report Overview

The global web real-time communication market size was valued at USD 2.3 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 43.4% from 2020 to 2027. Web real-time communication (WebRTC) enables real-time communication over browser and mobile applications with the help of simple Application Programming Interfaces (APIs). Embedding RTC into web applications delivers a better user experience and reduces costs, as the need for installing additional plugins is eliminated. Thus, the webification of RTC is anticipated to be a major driver for the overall market growth. The outbreak of the COVID-19 pandemic has led to the cancellation of numerous corporate events, trade shows, international seminars, and investor presentations. As a result, hosts of these events have opted for video conferencing for communicating these events.

Additionally, work-from-home regulations have led to an increased demand for RTC solutions, which has positively affected the market growth. Strict lockdown measures were implemented in numerous countries, owing to which, schools are expected to be shut for a large part of the year, thus, augmenting the demand for e-learning. Moreover, the need to share files over the internet and online teaching is expected to propel the market growth in the near future.

The rising number of internet users is expected to positively impact the market over the forecast period. According to the International Telecommunication Union (ITU), in 2019, about 53.6% of the global population had access to the internet as compared to 51.4% in 2018. The rising penetration of internet is anticipated to drive market growth. Moreover, the advent of 5G technology will help broadcasting service providers to enhance their business in areas, such as e-sports streaming, personal broadcasting, interactive advertising, and educational broadcasting, to provide high-quality images by using WebRTC. This enables viewers to communicate bi-directionally and increases customer engagement for organizations.

Rising demand in the retail sector is expected to propel the market over the forecast period. The use of technology enables shoppers to interact with the store’s staff from their residence. Also, retailers can deliver high-quality live video stream from inside the store while maintaining customer’s privacy. Real-time communication is also being adopted by the retail sector to address customer grievances remotely. For instance, Amazon’s Kinesis Video Stream provides WebRTC-based standard-compliant real-time communication, which includes a set of protocols designed for establishing a peer-to-peer connection. One can use Amazon Kinesis Video Stream with WebRTC and securely perform two-way audio or video communication.

Rising usage of the internet in the BFSI sector is also expected to propel the WebRTC market over the forecast period. Powering real-time communication that can operate over a web browser is making its way into banking and insurance websites, owing to which, organizations can interact with users more efficiently. This eliminates the need for users to physically visit the banks or insurance companies and, in turn, improves customer experience. Moreover, real-time video communication makes it possible for insurance companies to verify claims remotely and enables users to get reimbursement in a short time.

Component Insights

The solutions segment held the highest market share of 72.24% in 2019 and will expand further at a steady CAGR from 2020 to 2027. The large share is attributed to the increasing demand for advanced APIs to embed real-time communication in browsers. The solutions segment is further divided into video calling & conference, voice call & conference, message & file sharing, and others. The video calling & conference is expected to grow at the fastest CAGR over the forecast period as market players are focusing on developing high-quality video conferencing solutions to cater to the rising demand.

The services segment is estimated to register the maximum CAGR exceeding 48% over the forecast period. Opting for technical assistance and services offered by WebRTC providers helps the organizations using the WebRTC solution to focus on their core business without having to worry about any technical issues. Various services offered by WebRTC providers include technical support, training, and interconnection, among others. The service offerings aid customers to rely on the solution providers for any assistance needed. Moreover, the lack of technical expertise amongst users is anticipated to augment the demand for training and technical services.

Enabled Device Insights

The smartphones & tablets segment accounted for the highest market share of 73.57% in 2019 and will retain the dominant position throughout the forecast years. Increasing penetration of smartphones is a major factor contributing to the large revenue share. The use of mobile applications powered by WebRTC is expected to upkeep the segment growth over the forecast period. Facebook Inc. and Google LLC have already launched their mobile applications, such as Messenger and Hangouts, which operate on WebRTC. Moreover, android O.S. has built-in support for WebRTC via Chrome, which is widely used in most of the smartphones. Thus, the rising penetration of smartphones is directly proportional to the overall segment growth.

The PCs segment is estimated to register a significant CAGR from 2020 to 2027. Numerous desktop, laptops, and other computing devices already support real-time communication through WebRTC browsers, such as Google Chrome, Mozilla Firefox, Opera, and Safari. In addition, the demand for video conferencing solutions across various industry verticals, such as IT & telecom, retail, and BFSI, is rising with PCs being preferred for online business communication. Video conferencing eliminates travel time and related costs, owing to which companies can make faster business decisions.

End-use Industry Insights

The IT & telecom segment held the largest market share of 32.19% in 2019. The internet and application ecosystem has already led to the disruption in the telecom industry. With Voice over Internet Protocol (VoIP) and social networks gaining traction for customers worldwide, real-time communication over the internet has become essential. Telecom companies are reviewing their traditional communication services and developing new solutions that meet the current communication trends.

The healthcare segment is estimated to grow at a CAGR exceeding 50% over the forecast period. This upsurge is due to the increasing adoption of telehealth platforms to increase patient engagement and reduce additional costs. Patients like to meet their healthcare service providers conveniently irrespective of the location, owing to which video conference becomes an essential aspect. Healthcare businesses are considering telehealth to meet patients’ growing technological expectations.

Regional Insights

North America held the largest market share of 41.13% in 2019 and will maintain its dominant position even during the forecast years. This is attributed to the presence of major market players, such as Cisco Systems, Inc., Oracle Corporation, Ribbon Communications Operating Company, Inc., and Avaya Inc. The increasing demand for virtual meetings coupled with high-speed internet connectivity is a major driver for the market growth in this region. Furthermore, companies in this region are early adopters of emerging technologies, which will also support market growth.

Asia Pacific is expected to be the fastest-growing regional market from 2020 to 2027. This is due to the increasing number of internet users in developing countries, such as India and China. According to the World Bank, in 2017, 34.45% of India’s population had access to the internet as compared to 22% in 2016. Moreover, digitalization in the region is anticipated to generate a huge potential for market growth over the forecast period.

Key Companies & Market Share Insights

Market players are focusing on launching new products to enhance their product portfolio and increase their market share. For instance, in March 2020, Ribbon Communications Operating Company, Inc. announced the launch of its cloud-based “[email protected]” offerings to deliver advanced remote working capabilities for enterprises. The offerings include complete Unified Communications and Collaboration solution with Ribbon’s smart office that provides HD video whiteboard, screen sharing, conferencing, and group chat on both desktop and mobile.

Market players are also focusing on inorganic strategies, such as acquisitions and mergers, to gain a competitive advantage in the market. For instance, in September 2019, Cisco Systems, Inc. announced the acquisition of Voicea that provides real-time solutions. The acquisition was aimed at enhancing Cisco System Inc.’s Webex portfolio with transcription services that merged automated speech recognition and artificial intelligence (AI). Thus, product differentiation and strategic alliances are the major strategies adopted by the key companies operating in the market. Some of the prominent players in the web real-time communication market include:

• Apidaze

• Avaya, Inc.

• Cisco Systems, Inc.

• Dialogic Corp.

• Oracle Corp.

• Plivo, Inc.

• Quobis

Web Real-Time Communication Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends from 2016 to 2027 in each of the sub-segments. For the purpose of this study, Grand View Research has segmented the global web real-time communication market report based on component, enabled device, end-use industry, and region:

• Component Outlook (Revenue, USD Million, 2016 - 2027)

  • Solutions

    • Voice Calling & Conference

    • Video Calling & Conference

    • Message & File Sharing

    • Others

  • Services

• Enabled Device Outlook (Revenue, USD Million, 2016 - 2027)

  • Smartphones & Tablets

  • PCs

  • Others

• End-use Industry Outlook (Revenue, USD Million, 2016 - 2027)

  • Retail

  • BFSI

  • IT & Telecom

  • Media & Entertainment

  • Healthcare

  • Others

• Regional Outlook (Revenue, USD Million, 2016 - 2027)

  • North America

    • The U.S.

    • Canada

  • Europe

    • The U.K.

    • Germany

    • France

  • Asia Pacific

    • China

    • India

    • Japan

  • Latin America

    • Brazil

    • Mexico

  • Middle East & Africa