Women's Night And Underwear Market Size, Share & Trends Analysis Report By Fiber (Cotton, Polyester, Cellulosic), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2022 - 2028

Report Overview

The global women’s night and underwear market size was valued at USD 96.1 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 4.8% from 2022 to 2028. This growth can be attributed to the factors such as the availability of a variety of designs as per seasonal demand and requirements, rising need for protection from insects, and more comfort while sleeping, coupled with rising per capita income and purchasing power. The rising number of working women with increasing disposable income, and increasing purchasing power are the factors driving the market. Additionally, changing fashion trends across the globe are contributing to the growth of this market for women’s night and underwear. Moreover, apparel manufacturers adopt automatic machines to increase production and at the same time reduce the cost associated with it, thereby supporting the industry demand. Owing to COVID 19 pandemic and lockdown situation, governments of various countries restricted or citizens prefer to stay at home as a precautionary measure which lead to the global lockdown situation. Various sports events, exhibitions, and other public events were canceled across the world. Citizens were at home due to pandemic restrictions. Though there is demand for night and underwear, industry participants are unable to get raw materials, continue to manufacture, and supply products to the market for women’s night and underwear.

Due to the limitations on production and disturbed supply chains, the market experienced a shortfall in revenue generation from the apparel industry. Considering this short slack in market revenue, it is expected that the sector will soon witness a healthy growth rate in the upcoming years post COVID-19 restrictions. The women’s night and underwear are used to protect the upper as well as a lower-body during the night and are made from various types of fabrics such as cotton, polyester, and cellulosic. Considering comfort and styles, night and underwear products are available in different sleeve lengths, necklines, colors, and designs. Women consumers are more aware of the clothing styles and follow the latest trends in the industry. Factors such as customer retention, clothing production drawbacks to the environment, and human rights problems related to workers working in the industry may hinder the growth rate of the women’s night and underwear market.

Distribution Channel Insights

The offline distribution channel segment dominated the market for women’s night and underwear and accounted for the larger revenue share of more than 75.0% in 2021. Offline channels include exclusive stores, hypermarkets and supermarkets, and retail stores. Manufacturers and marketers use the traditional retail channel for more sales. The offline distribution channel includes organized retail channels which offer customer-centric and provide better services by selling a variety of apparel directly to the end users. Additionally, offline channel stores provide a choice of trial verification of products to the end users, thus contributing to the market revenue.

The online distribution channel segment is expected to witness a CAGR of 6.1% from 2022 to 2028. The customers initiated using online shopping portals and mobile apps for shopping and are getting popular due to the simplicity and convenience. Products are available in economic rates via online channels compared to offline. Moreover, end users choose the most believed shopping portals to purchase due to the increasing penetration of the internet and smart devices. Thus, the growth of this segment is observed to be more.

Fiber Insights

The polyester segment dominated the market for women’s night and underwear and accounted for the largest revenue share of more than 45.0% in 2021. The segment is expected to witness a CAGR of 4.1% from 2022 to 2028. Polyester is a synthetic type of fiber that contains compounds of the ester functional group. This fiber is obtained from petroleum and is one of the most popular in the textile industry across the globe. Consumers prefer apparel made from polyester fiber, as it is resistant to all types of environmental conditions, durable, and relatively more economical. With all these benefits, polyester materials are widely used for making apparel in the textile industry.

The cellulosic segment is expected to witness the highest CAGR of 6.9% in the market for women’s night and underwear from 2022 to 2028. The fiber is obtained after the chemical processing of cotton, inters, and wood pulp. This fiber helps to regulate body temperature, absorb sweat and acts as antibacterial. The segment is used to create a variety of fabrics such as denim, corduroy, muslin, linen, and organza. With the increasing popularity of these fabrics among consumers, it is expected that the segment will witness momentous growth over the forecast period.

The cotton segment accounted for the 2^nd largest revenue share of more than 30.0% in 2021 and is expected to witness a CAGR of 5.1% from 2022 to 2028. Being a natural and organic product, cotton is widely used for clothing considering its ability to control moisture, offers comfort, and durability. Cotton is breathable and absorbent and is mostly used in the textile industry to make the human body warm during cool weather and absorb sweat. Cotton is one of the most preferred apparel as compared to other synthetic and natural fibers as it does not have side effects on the skin, thus contributing to market revenue.

Regional Insights

In Asia Pacific, the market for women’s night and underwear is expected to witness the highest CAGR of 5.8% from 2022 to 2028. China and India are positively contributing to the growth of the market. With the largest growing population, urbanization, and increasing purchasing power along with disposal income, the region is witnessing huge demand for apparel. Rising industrialization, civilization, and corporate culture have increased the demand for women’s night and underwear products in the region.

In Europe, the market for women’s night and underwear accounted for the largest revenue share of more than 30.0% in 2021. Well-developed economic countries such as Germany, the U.K., and France are positively contributing to market revenue. Europe is supported by driving factors such as rising adoption of e-commerce, availability of the high-speed internet, and increasing adoption of the clothing trends. Financially independent population, higher per capita income, and changing fashion trends are major factors expected to impact the growth of the market for women’s night and underwear in this region.

Key Companies & Market Share Insights

The market for women’s night and underwear is characterized by the presence of various well-established players and several small and medium players. Vendors are focusing on product launches to meet consumers’ expectations with changing fashion consciousness. Additionally, vendors are trying to innovate new preservative techniques to increase the durability of the product. Such initiatives are expected to boost the adoption rate of the products among consumers. Some of the prominent players in the women’s night and underwear market include:

• AGENT PROVOCATEUR LIMITED

• Dior

• H&M Hennes & Mauritz AB

• Guccio Gucci S.p.A.

• PRADA

• Burberry Group Plc

• Dolce & Gabbana S.r.l.

• Calvin Klein

• Gianni Versace S.r.l.

• Louis Vuitton, Inc.

Women’s Night And Underwear Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2028. For this study, Grand View Research has segmented the global women’s night and underwear market based on fiber, distribution channel, and region:

• Fiber Outlook (Revenue, USD Million, 2017 - 2028)

  • Cotton

  • Polyester

  • Cellulosic

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2017 - 2028)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2017 - 2028)

  • North America

    • U.S.

  • Europe

    • Germany

    • France

    • U.K.

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa