GVR Report cover Women’s Health App Market Size, Share & Trends Report

Women’s Health App Market Size, Share & Trends Analysis Report By Type (Fitness & Nutrition, Pregnancy Tracking & Postpartum Care, Menopause), By Region (North America, Europe, APAC, Latin America, MEA), And Segment Forecasts, 2021 - 2028

  • Published Date: Jun 2021
  • Report ID: GVR-3-68038-970-8
  • Number of Pages: 80
  • Format: Electronic (PDF)
  • Historical Data: 2016 - 2019

Report Overview

The global women’s health app market size was valued at USD 2.3 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 19.0% from 2021 to 2028. The rising incidence of target disorders and high smartphone penetration is expected to drive the growth of the market. Changes in dietary habits, stress, and consumption of alcohol are key factors responsible for hormonal imbalance among women. Women are susceptible to some diseases, particularly after menopause, such as Osteoarthritis (OA), anemia, obesity, menstrual disorders, depression, and fibromyalgia. With aging and an increasing incidence of obesity, the prevalence of OA is anticipated to grow. According to United Nations, about 10% to 15% of all adults aged over 60 have some degree of OA, and the condition is more prevalent in women.

U.S. women’s health app market size, by type, 2016 - 2028 (USD Million)

According to United Nations’ International Telecommunication Union, penetration of smartphones in Arab nations and Africa increased twofold between 2013 and 15, owing to improved internet access in these regions. In addition, Asia Pacific is considered the fastest-growing smartphone market accounting for about two-thirds of 860 million people worldwide. The growing adoption of smartphones by consumers contributes to the growth of various mobile applications in the market for women’s health app.

Key players are focused on updating their apps to include the assessment of the latest factors and their impact on women’s health. In February 2021, Flo Health, Inc. conducted a survey involving around 3,500 women to understand the impact of the COVID-19 pandemic on mental health, quality of relationships, and sexual desire. The survey helped understand the need for providing medical guidance, leading the company to provide access to a free course “Sex Ed for Grown-Ups." 

Type Insights

The menstrual health segment dominated the market for women’s health app and accounted for the largest revenue share of 37.0% in 2020. The segment is expected to dominate the market over the forecast period. Based on type, the market is segmented into fitness and nutrition, menstrual health, pregnancy tracking and postpartum care, menopause, disease management, and others.

COVID-19 women’s health app market impact: 19.0% growth from 2019 to 2020

Pandemic Impact

Post COVID Outlook

The pandemic limited hospital and physician visits for pregnant and women undergoing fertility treatments. This led to an increase in the use of virtual care and self-care via women’s health apps.

The pandemic is expected to create more self-awareness and self-care among women especially working-class women. This is expected to increase users for health tracking apps around the world.

Fitness and nutrition apps witnessed a significant increase in users as people around the world focused on improving their immunity and physical health.

As the healthcare system moves towards digital and virtual care, health apps and digital platforms are expected to play a major role in improving women’s health management in the coming years.


Menstrual health apps help in tracking ovulation and guiding women who are planning to conceive or avoid pregnancy. The segment holds a significant share due to the high adoption of menstrual health apps globally, along with the inclusion of innovative products and features by key players. Apple Inc. added a menstrual cycle tracking software, Cycle Tracker, in June 2019, which is compatible with Apple’s Health App on the upcoming iOS 13 and Watch OS 6 update.

Regional Insights

North America dominated the women’s health app market and accounted for the largest revenue share of 40.0% in 2020, owing to the increasing adoption of mobile health apps for tracking menstrual cycles, pregnancy, and fitness along with rising government interest in cutting healthcare costs. In Asia Pacific, the market for women’s health app is expected to witness the fastest growth over the forecast period due to increased demand for effective healthcare technology combined with a rise in smartphone penetration and increasing internet access.

Global women’s health app market share, by region, 2020 (%)

The onset of the COVID-19 pandemic is negatively affecting women’s health. A study published by the University of Chicago Medicine, in April 2021, has reported an increased incidence of Health-related Socioeconomic Risks (HRSRs) including interpersonal violence and food security, associated with a high rate of mental health problems such as anxiety and depression. The study surveyed around 3,200 women above the age of 18 in the U.S. between April 10 to April 24, 2020. However, the risk of infection and other challenges associated with visiting the healthcare centers is expected to result in increased adoption of women’s health app as an alternative leading to market growth.

Key Companies & Market Share Insights

The market for women’s health app is fragmented with the presence of various global and regional manufacturers. Collaborations for development, expansion of product portfolios, and regional expansion in emerging markets are the key strategic undertakings of these companies to increase market share.

In March 2021, Clue received the U.S. FDA clearance for the launch of Clue Birth Control-a digital contraceptive that will predict ovulation statistically for using a tool for birth control. Flo Health, Inc. and Clue have managed to raise funding in 2018 and 2016 respectively, planned to utilize for the advancement of currently available applications. Some of the prominent players in the women’s health app market include:

  • Flo Health, Inc.

  • Clue

  • Apple Inc.

  • Glow, Inc.

  • Google Inc.

  • Withings

  • Fitbit, Inc.

Women’s Health App Market Report Scope

Report Attribute


Market size value in 2021

USD 2.7 billion

Revenue forecast in 2028

USD 8.9 billion

Growth Rate

CAGR of 19.0% from 2021 to 2028

Base year for estimation


Historical data

2016 - 2019

Forecast period

2021 - 2028

Quantitative units

Revenue in USD million and CAGR from 2021 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Type, region

Regional scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country scope

U.S.; Canada; U.K.; Germany; France; Italy; Spain; China; Japan; India; Australia; Brazil; Mexico; South Africa

Key companies profiled

Flo Health, Inc.; Clue; Apple Inc.; Glow, Inc.; Google Inc.; Withings; Fitbit, Inc.

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the global women’s health app market report on the basis of type and region:

  • Type Outlook (Revenue, USD Million, 2016 - 2028)

    • Fitness & Nutrition

    • Menstrual Health

    • Pregnancy Tracking & Postpartum Care

    • Menopause

    • Disease Management

    • Others

  • Regional Outlook (Revenue, USD Million, 2016 - 2028)

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

      • France

      • Italy

      • Spain

    • Asia Pacific

      • China

      • Japan

      • India

      • Australia

    • Latin America

      • Brazil

      • Mexico

    • Middle East & Africa (MEA)

      • South Africa

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