Women's Trousers Market Size, Share & Trends Analysis Report By Fiber (Cotton, Polyester, Cellulosic), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2022 - 2028

Report Summary

The global women’s trousers market size was valued at USD 211.95 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 4.7% from 2022 to 2028. The growth can be attributed to the factors such as the availability of trousers’ design as per seasonal demand and requirements, increasing number of working women, rising per capita income, and purchasing power. Additionally, rising corporate culture across the globe is contributing to the growth of this market. Moreover, apparel manufacturers are adopting automatic machines to increase production and at the same time making efforts to reduce the cost associated with it. Apparel manufacturers are focusing on increasing their customer base by reaching them in different ways such as through e-commerce platforms and offering discount schemes.

The initial strict lockdowns imposed by the governments of various nations due to the COVID-19 pandemic, coupled with the strict travel restrictions affected the market. This led to the cancelation of various sports events, exhibitions, and other public events across the world. Moreover, corporate offices were functional but with a minimum number of employees while most employees were advised to work from home. Due to this, the market experienced a shortfall in the sales of apparel due to restricted production, disturbed supply chains, and reduced demand. Considering this short slack in market revenue, it is expected that the sector will soon witness healthy growth in the upcoming years after COVID-19 restrictions.

The women’s trousers are the wardrobe essential from various types of fabrics such as cotton, polyester, and cellulosic. Considering comfort and styles, trousers includes various designs that include formal trousers, striped trousers, checked trouser, high-waist trousers, casual trousers, wool trousers, cargo trousers, summer trousers, cropped trousers, slim fit trousers, cigarette trousers, floral trousers, and designer trousers. Trousers are available in different lengths such as shorts, medium, and long. These products are available in different styles, colors, and designs for multiple usages which includes casual, formal, and cocktail party. The rising influence of e-commerce platforms across developing countries is driving the market. Moreover, the increasing spending of independent women on fashionable apparel across the globe is boosting the market growth.

The vendors are offering various deals and discounts through online platforms coupled with various designs and current trends to attract a large number of customers thereby accelerating the market growth. Additionally, vendors who are operating as brick and mortar are expanding their business to online channels to reach more customer base are the latest trends generating sales. Also, the key players are investing in the latest technology such as AI and AR to increase their customer satisfaction, through which they can quickly try and test the products without any personal touch. Therefore, these factors will be going to generate large sales during the forecast period.

The key players operating in this market are investing heavily in new fashion trends for women group to satisfy their growing demands. Thus, creating more opportunities during the forecast period. The latest trends such as 3D trials are highly adopted among people to try their looks is another factor surging the market growth. 

Distribution Channel Insights

Offline distribution channels contributed to a larger market share of around 80% in 2021. Offline channels include exclusive stores, hypermarkets and supermarkets, and retail stores. Manufacturers and marketers use the traditional retail channel for more sales. The segment includes organized retail channels which are more customer-oriented and provide better services by selling a variety of apparel directly to the end-users. Additionally, these stores provide a choice of physical verification and trials & facility of products to the end-users, thus contributing to the market revenue.

Online distribution channel is forecast to register a faster growth of CAGR of 6.0% from 2022 to 2028. The major factors supporting the growth of this segment are authentic online shopping portals, increasing internet penetration, rising usage of smart devices, availability of economical products when compared to offline channels, and hassle-free payment options provided by e-commerce companies.

Fiber Insights

Polyester segment dominated the market and contributed the largest revenue share to the global market of around 50% in 2021 and is expected to exhibit a CAGR of 4.0% from 2022 to 2028. Polyester is a synthetic type of fiber that contains compounds of the ester functional group. This fiber is obtained from petroleum and is one of the most popular fibers in the textile industry across the globe. This fiber is a durable and relatively more economic material that is used for manufacturing apparel products. Consumers prefer apparel made from polyester fiber, as it is resistant to all types of environmental conditions. With all these benefits, polyester is consumed the most for making apparel in the textile industry.

Cellulosic segment is projected to showcase the highest CAGR of 7.0% from 2022 to 2028. Cellulosic fiber is obtained after the chemical processing of cotton, inters, and wood pulp. The segment is used to create a variety of fabrics such as denim, corduroy, muslin, linen, and organza. With the increasing popularity of these fabrics among consumers, it is expected that the segment will witness momentous growth over the forecast period.

Cotton segment is anticipated to register the 2^nd highest CAGR of 5.0% from 2022 to 2028. This can be credited due to the comfortable characteristics it provides. Moreover, cotton fiber can control moisture, provide comfort, and insulate which are the key factor surging the segment growth. It is a hypoallergenic, durable fabric and also weather-proof which can provide extra comfort further attributing the segment growth.

Regional Insights

Asia Pacific is expected to register the highest CAGR of 5.7% from 2022 to 2028. China and India are positively contributing to the growth of the market. With the largest growing population and increasing disposable income, the region is witnessing huge demand for apparel. Many multinational companies are expanding their foothold in this region due to low labor costs and easy availability of raw materials, which will lead to a more working population. Rising information technology is also positively contributing to the growth of the market. Thus, the region is expected to expand at the highest CAGR during the forecast period.

Europe contributed the largest market share of over 30% in 2021. Well-developed economic countries such as Germany, the U.K., and France are positively contributing to the market revenue. A financially independent population, higher per capita income, and changing fashion trends are major factors expected to impact the growth of the market in this region. Thus, this region contributes most to the market revenue.

Central & South America is expected to exhibit the 2^nd highest CAGR of 5.2% from 2022 to 2028. This can be credited to the growing investments from big players operating in the fashion market. Moreover, brands like Forever 21, H&M, and American Eagle, among others have shown interest in expanding their business in this region which is going to create more opportunities during the forecast period.   

Key Companies & Market Share Insights

The women’s trousers market is characterized by the presence of various well-established players and several small and medium players. The market players are focusing on product launches to meet consumers’ expectations with changing fashion consciousness. Additionally, the key players in the market are trying to innovate new preservative techniques to increase the durability of the product while expanding their reach across the globe.

For instance, in 2018, Burberry Group Plc made a partnership with Instagram and WeChat to launch social shopping for the first time. As a result, the company converted into the first luxury brand to incorporate its full stock of Chinese onto the WeChat platform, thereby allowing customers to pay through WePay platforms. Some of the prominent players in the global women’s trousers market include:

• Dior

• CHANEL

• Guccio Gucci S.p.A.

• PRADA

• Burberry Group Plc

• Giorgio Armani S.p.A.

• Dolce & Gabbana S.r.l.

• Gianni Versace S.r.l.

• Louis Vuitton, Inc.

Women’s Trousers Market Report Scope

Segments Covered in the Report 

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2028. For this study, Grand View Research has segmented the global women’s trousers market based on fiber, distribution channel, and region:

• Fiber Outlook (Revenue, USD Million, 2017 - 2028)

  • Cotton

  • Polyester

  • Cellulosic

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2017 - 2028)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2017 - 2028)

  • North America

    • U.S.

  • Europe

    • Germany

    • France

    • U.K.

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa