- Home
- »
- Beauty & Personal Care
- »
-
U.S. Amazon Concealer Sales Data & Brand Share ReportGVR Report cover
![U.S. Amazon Concealer Sales Data: Best Selling Products (SKU) And Brands, by Revenue & VolumeReport]()
U.S. Amazon Concealer Sales Data: Best Selling Products (SKU) And Brands, by Revenue & Volume
SKU-level competitive intelligence across 48 concealer brands on Amazon U.S. brand market share, sales volume, price trends, ratings, and keyword demand. Refreshed every month
U.S. Amazon Concealer Sales Data
SKU-level competitive intelligence across 48 concealer brands on Amazon U.S. brand market share, sales volume, price trends, ratings, and keyword demand. Refreshed every month.
CATEGORY SNAPSHOT - JUNE 2026
$1.81M
Monthly category revenue
143.6K
Monthly units sold
$15.7
Avg. selling price
4.4★
Avg. seller rating
48
Brands tracked
REPORT COVERAGE
What This Amazon Concealer Competitive Intelligence Report Covers
A monthly, SKU-level read on the U.S. concealer category on Amazon engineered to show where category revenue sits and how to compete for it. 8 tracked KPIs turn raw marketplace signals into decision-grade data for product, pricing, and positioning calls.
Sample Output: Brand Share, SKU Sales Data & Keyword Insights
Every issue is delivered as a ready-to-present analytical report. Below are real pages from the June 2026 Amazon concealer edition the exact format and depth a client receives.
tarte and e.l.f concealer sales on Amazon, holding the highest revenue shares at 22.2% and 11.8%, respectively. Other notable brands such as Kosas, Maybelline, It Cosmetics, Catrice Cosmetics, and others hold smaller individual shares, which together account for over 66.0%, showing a moderately concentrated market.
In terms of customer ratings, brand performance is consistently strong, with most brands averaging around 4.4. tarte and e.l.f stand out with an average rating of 4.3. Overall, the category shows strong consumer satisfaction, with leading revenue brands also maintaining competitive ratings.
The SKU-level sales data shows that ASIN B07WH24NF4 (Tarte Shape Tape Concealer) is the leading product, generating $307.34 K monthly revenue with a 16.9% revenue share, making it the clear top SKU in the category.
Maybelline Instant Age Rewind Concealer – 110 ASIN B004Y9GTOO and Catrice Under Eye Brightener ASIN B0C37GMSJS follow with monthly revenues of $100.66 K and $91.71 K, respectively. tarte has a strong SKU presence, with all four products among the top listings, supported by high review volumes and strong ratings.
The pricing landscape shows that the largest revenue concentration is below $10 and above $31, with the <$10 price band generating USD 758.70 K and the $31+ band generating USD 652.20 K. Together, these two bands account for almost category revenue, indicating that consumer demand is polarized, with strong preference for both value and premium-priced products.
Built for Brand Managers, Amazon Sellers & Distributors
Anyone who needs accurate Amazon sales data, brand market share, and category intelligence - without scraping listings or wrestling a dashboard.
Brand & Category Managers - benchmark brand share, track competitor SKUs, defend the price corridor and spot whitespace before the next launch.
Third-Party Amazon Sellers - validate the concealer niche with real units-sold and revenue estimates, review barriers, and low-competition keywords.
Distributors & Wholesalers - size category demand, find the fastest-selling SKUs and identify which brands are worth stocking and distributing.
Report vs. Tool
Finished Analysis, Not Just Another Amazon Dashboard
DIY Amazon analytics tools hand you raw data and leave the thinking to you. This report delivers the finished competitive intelligence - interpreted, source-tagged and validated against primary interviews.
-
Analyst-written strategic implications, not just charts to export
-
Bottom-up SKU roll-ups triangulated against category totals
-
Every data point source-tagged for methodological transparency
-
Month-over-month continuity under a fixed tracker code (CIT-CNCLR-0626)
GVR Tracker
Brand & SKU market share
Computed & ranked
Strategic interpretation
Analyst-written
Primary validation
Included
Ready to present
Slides + tables
Effort to insight
Zero - it’s done
Get the Monthly Amazon Concealer Category Report
Single issue, annual subscription or multi-category bundle - with optional raw ASIN-level data export and dashboard access.
Pricing Options
Individual License
Team License
Enterprise License
- Report accessible by 1 user only
- One-time purchase
- PDF and PPT Only
- Report accessible by 5 users only
- 3 monthly issues
- PDF, PPT, and Excel (ASIN-Level Data)
- Report accessible by whole team
- 12 monthly issues with month-over-month trend continuity
- PDF, PPT, Excel (ASIN-Level Data) and Live Dashboard
-
Customize this report to your needs - add regions, segments, or data points, with 20% free customization.
Or view our licence options:
ISO 9001:2015 & 27001:2022 Certified
We are GDPR and CCPA compliant! Your transaction & personal information is safe and secure. For more details, please read our privacy policy.
