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U.S. Amazon Electric Toothbrush Sales Data & Brand Share AnalysisGVR Report cover
U.S. Amazon Electric Toothbrush Sales Data: Best Selling Products (SKU) And Brands, by Revenue & Volume
SKU-level competitive intelligence across 36 electric toothbrush brands on Amazon U.S. brand market share, sales volume, price trends, ratings, and keyword demand. Refreshed every month
U.S. Amazon Electric Toothbrush Sales Data
SKU-level competitive intelligence across 36 electric toothbrush brands on Amazon U.S. brand market share, sales volume, price trends, ratings, and keyword demand. Refreshed every month.
CATEGORY SNAPSHOT - JUNE 2026
$21.6M
Monthly category revenue
434.4K
Monthly units sold
$21.1
Avg. selling price
4.4★
Avg. seller rating
36
Brands tracked
REPORT COVERAGE
What This Amazon Electric Toothbrush Competitive Intelligence Report Covers
A monthly, SKU-level read on the U.S. electric toothbrush category on Amazon engineered to show where category revenue sits and how to compete for it. 8 tracked KPIs turn raw marketplace signals into decision-grade data for product, pricing, and positioning calls.

Sample Output: Brand Share, SKU Sales Data & Keyword Insights
Every issue is delivered as a ready-to-present analytical report. Below are real pages from the June 2026 Amazon electric toothbrush edition the exact format and depth a client receives.
Philips Sonicare and Oral-B electric toothbrush sales on Amazon, holding the highest revenue shares at 38.0% and 37.7%, respectively. Other notable brands such as Aquasonic, Waterpik, HUACO CARE, COSLUS, Philips, Tao Clean, and others hold smaller individual shares, which together account for over 20.0%, showing a moderately concentrated market.
In terms of customer ratings, brand performance is consistently strong, with most brands averaging around 4.4. Philips Sonicare and Oral-B stand out with an average rating of 4.5. Overall, the category shows strong consumer satisfaction, with leading revenue brands also maintaining competitive ratings.

The SKU-level sales data shows that ASIN B0BZZZZVZJ (Aquasonic Icon Rechargeable Toothbrush) is the leading product, generating $1.92 million monthly revenue with a 8.9% revenue share, making it the clear top SKU in the category.
Philips Sonicare 1100 Series Toothbrush ASIN B09LD8VXLX and Philips Sonicare Battery Toothbrush ASIN B08S8RH7MQ follow with monthly revenues of $1.68 million and $1.29 million, respectively. Oral-B has a strong SKU presence, with ten products among the top listings, supported by high review volumes and strong ratings.


The pricing landscape shows that the <$50 price tier dominates the category with USD 17.4M in revenue, far exceeding the $51–100 segment (USD 2.2M). Revenue declines steeply beyond $50, with products priced above $250 generating virtually no revenue, indicating strong price sensitivity.

Built for Brand Managers, Amazon Sellers & Distributors
Anyone who needs accurate Amazon sales data, brand market share, and category intelligence without scraping listings or wrestling a dashboard.
Brand & Category Managers - benchmark brand share, track competitor SKUs, defend the price corridor and spot whitespace before the next launch.
Third-Party Amazon Sellers - validate the electric toothbrush niche with real units-sold and revenue estimates, review barriers, and low-competition keywords.
Distributors & Wholesalers - size category demand, find the fastest-selling SKUs and identify which brands are worth stocking and distributing.
Report vs. Tool
Finished Analysis, Not Just Another Amazon Dashboard
DIY Amazon analytics tools hand you raw data and leave the thinking to you. This report delivers the finished competitive intelligence interpreted, source-tagged and validated against primary interviews.
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Analyst-written strategic implications, not just charts to export
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Bottom-up SKU roll-ups triangulated against category totals
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Every data point source-tagged for methodological transparency
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Month-over-month continuity under a fixed tracker code (CIT-ETBRS-0626)
GVR Tracker
Brand & SKU market share
Computed & ranked
Strategic interpretation
Analyst-written
Primary validation
Included
Ready to present
Slides + tables
Effort to insight
Zero - it’s done
Get the Monthly Amazon Electric Toothbrush Category Report
Single issue, annual subscription or multi-category bundle - with optional raw ASIN-level data export and dashboard access.
Pricing Options
Individual License
Team License
Enterprise License
- Report accessible by 1 user only
- One-time purchase
- PDF and PPT Only
- Report accessible by 5 users only
- 3 monthly issues
- PDF, PPT, and Excel (ASIN-Level Data)
- Report accessible by whole team
- 12 monthly issues with month-over-month trend continuity
- PDF, PPT, Excel (ASIN-Level Data) and Live Dashboard
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Customize this report to your needs - add regions, segments, or data points, with 20% free customization.
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