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U.S. Amazon Eyeliner Sales Data & Brand Share AnalysisGVR Report cover
![U.S. Amazon Eyeliner Sales Data: Best Selling Products (SKU) and Brands, by Revenue & VolumeReport]()
U.S. Amazon Eyeliner Sales Data: Best Selling Products (SKU) and Brands, by Revenue & Volume
SKU-level competitive intelligence across 48 eyeliner brands on Amazon U.S. - brand market share, sales volume, price trends, ratings, and keyword demand. Refreshed every month
U.S. Amazon Eyeliner Sales Data
SKU-level competitive intelligence across 48 eyeliner brands on Amazon U.S. - brand market share, sales volume, price trends, ratings, and keyword demand. Refreshed every month.
CATEGORY SNAPSHOT - JUNE 2026
$4.9M
Monthly category revenue
505.1K
Monthly units sold
$12.7
Avg. selling price
4.3★
Avg. seller rating
48
Brands tracked
REPORT COVERAGE
What This Amazon Eyeliner Competitive Intelligence Report Covers
A monthly, SKU-level read on the U.S. eyeliner category on Amazon - engineered to show where category revenue sits and how to compete for it. 8 tracked KPIs turn raw marketplace signals into decision-grade data for product, pricing, and positioning calls.
Sample Output: Brand Share, SKU Sales Data & Keyword Insights
Every issue is delivered as a ready-to-present analytical report. Below are real pages from the June 2026 Amazon eyeliner edition - the exact format and depth a client receives.
REVLON and Wonderskin eyeliner sales on Amazon, holding the highest revenue shares at 12.9% and 12.7%, respectively. Other notable brands such as NYX PROFESSIONAL, Maybelline, e.l.f., stila, L'Oreal Paris, wet n wild, and others hold smaller individual shares, which together account for over 70.0%, showing a moderately concentrated market.
In terms of customer ratings, brand performance is consistently strong, with most brands averaging around 4.3. REVLON and Wonderskin stand out with an average rating of 4.1. Overall, the category shows strong consumer satisfaction, with leading revenue brands also maintaining competitive ratings.
The SKU-level sales data shows that ASIN B074Y8LM6T (NYX Epic Ink Liner) is the leading product, generating $379.27 K monthly revenue with a 7.8% revenue share, making it the clear top SKU in the category.
Wonderskin Longwear Eyeliner (Black) ASIN B0BSR2ZBK1 and stila Stay All Day Liquid Eyeliner ASIN B0031NNE56 follow with monthly revenues of $370.93 K and $294.48 K, respectively. NYX has a strong SKU presence, with two products among the top listings, supported by high review volumes and strong ratings.
The pricing landscape is heavily concentrated below $20, with the <$10 price band generating the highest revenue (USD 2.59M), followed by the $11-20 band (USD 1.32M). Revenue declines further in the $21-30 range, while the $30+ segment contributes only a negligible share, indicating a clear price-resistance "dead zone" above $30.
Built for Brand Managers, Amazon Sellers & Distributors
Anyone who needs accurate Amazon sales data, brand market share and category intelligence - without scraping listings or wrestling a dashboard.
Brand & Category Managers - benchmark brand share, track competitor SKUs, defend the price corridor and spot whitespace before the next launch.
Third-Party Amazon Sellers - validate the probiotic supplements niche with real units-sold and revenue estimates, review barriers and low-competition keywords.
Distributors & Wholesalers - size category demand, find the fastest-selling SKUs and identify which brands are worth stocking and distributing.
Report vs. Tool
Finished Analysis, Not Just Another Amazon Dashboard
DIY Amazon analytics tools hand you raw data and leave the thinking to you. This report delivers the finished competitive intelligence - interpreted, source-tagged and validated against primary interviews.
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Analyst-written strategic implications, not just charts to export
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Bottom-up SKU roll-ups triangulated against category totals
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Every data point source-tagged for methodological transparency
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Month-over-month continuity under a fixed tracker code (CIT-EYLNR-0626)
GVR Tracker
Brand & SKU market share
Computed & ranked
Strategic interpretation
Analyst-written
Primary validation
Included
Ready to present
Slides + tables
Effort to insight
Zero - it’s done
Get the Monthly Amazon Eyeliner Category Report
Single issue, annual subscription or multi-category bundle - with optional raw ASIN-level data export and dashboard access.
Pricing Options
Individual License
Team License
Enterprise License
- Report accessible by 1 user only
- One-time purchase
- PDF and PPT Only
- Report accessible by 5 users only
- 3 monthly issues
- PDF, PPT, and Excel (ASIN-Level Data)
- Report accessible by whole team
- 12 monthly issues with month-over-month trend continuity
- PDF, PPT, Excel (ASIN-Level Data) and Live Dashboard
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Customize this report to your needs - add regions, segments, or data points, with 20% free customization.
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