U.S. Amazon Face Moisturizer Sales Data: Best Selling Products (SKU) and Brands, by Revenue & Volume

TABLE OF CONTENTS 

SLIDE 01   About the Tracker

• Sets the scope: a monthly, SKU-level read on the U.S. face moisturizer category on Amazon across 52 tracked brands, and the eight KPIs every issue measures.
• Covered: Coverage scope · 52 brands tracked · 8 tracked KPIs 

SLIDE 02   Category Snapshot

• The month at a glance - headline category size plus the four takeaways on leadership, consumer preference, price dynamics and growth opportunity.
• Covered: Monthly revenue · Units sold · Avg. selling price · Avg. rating 

SLIDE 03   Brand Share & Ratings

• Who leads the category: revenue share by brand alongside average rating by brand, showing how market share and quality perception line up across the top names.
• Covered: Revenue share % · Avg. rating by brand · Brand ranking 

SLIDE 04   Brand Revenue vs. SKU Range

• Revenue against SKU count for the top 10 brands - testing whether a wider range actually buys more sales, and the shift toward derma / clinical brands.
• Covered: Revenue per brand · SKU count · Range efficiency 

SLIDE 05   Pricing Landscape

• Where the money sits by price band - the concentration of revenue under $40, the high-value corridor, and the price-resistance “dead zone” above $60.
• Covered: Price-tier revenue · Sweet spot · Price ceiling 

SLIDE 06   Top 20 SKU Deep-Dive

• The full ASIN-level table for the 20 highest-revenue SKUs - every core metric, brand by brand, in one view.
• Covered: Price · Monthly revenue · Units sold · Revenue share · Rating · Reviews · Shelf age 

SLIDE 07   Brand Momentum

• What’s rising versus stalling - the two dominant brands breaking away from the pack, and what that means for a new entrant’s strategy.
• Covered: Rising vs. stalling · Leadership tier · Entry read 

SLIDE 08   Sales Volume Analysis

• Units sold by brand and the two winning models - value-plus-volume versus premium price power - and the “losing middle” of legacy mass players.
• Covered: Units by brand · Value vs. premium · Volume leaders 

SLIDE 09   Benefit Segmentation

• Category revenue and SKU count by primary benefit - highlighting barrier-repair leadership and the barrier-repair + SPF whitespace with low SKU competition.
• Covered: Revenue by benefit · SKU by benefit · Whitespace 

SLIDE 10   Keyword & Search Demand

• Top search terms by volume, the brand-led versus attribute-led demand split, the K-beauty trend, and low-competition opportunity keywords.
• Covered: Top keywords · Brand vs. attribute · K-beauty trend · Opportunity gaps 

SLIDE 11   Strategic Implications

• Where a brand should play - the $15-25 sweet spot, barrier repair + SPF, proven hero ingredients, and building on clinical credibility.
• Covered: Price play · Benefit play · Hero ingredients · Positioning