U.S. Amazon Face Moisturizer Sales Data: Best Selling Products (SKU) and Brands, by Revenue & Volume

 U.S. Amazon Face Moisturizer Sales Data

SKU-level competitive intelligence across 52 face moisturizer brands on Amazon U.S. - brand market share, sales volume, price trends, ratings and keyword demand. Refreshed every month.

CATEGORY SNAPSHOT - JUNE 2026

REPORT COVERAGE

What This Amazon Face Moisturizer Competitive Intelligence Report Covers

A monthly, SKU-level read on the U.S. face moisturizer category on Amazon - engineered to show where category revenue sits and how to compete for it. 8 tracked KPIs turn raw marketplace signals into decision-grade data for product, pricing and positioning calls.

Key Performance Metrics

Sample Output: Brand Share, SKU Sales Data & Keyword Insights

Every issue is delivered as a ready-to-present analytical report. Below are real pages from the June 2026 Amazon face moisturizer edition - the exact format and depth a client receives.

Brand share on Amazon

La Roche-Posay and CeraVe face moisturizer sales on Amazon, holding the highest revenue shares at 19.1% and 18.5%, respectively. Other notable brands such as Neutrogena, medicube, Vanicream, Olay, Cetaphil, AESTURA, L’Oréal Paris, and Embryolisse hold smaller individual shares, while the remaining brands together account for 25.0%, showing a moderately fragmented market.

In terms of customer ratings, brand performance is consistently strong, with most brands averaging around 4.6. CeraVe and AESTURA stand out with the highest average rating of 4.7, while Olay records a slightly lower rating of 4.5. Overall, the category shows strong consumer satisfaction, with leading revenue brands also maintaining competitive ratings.

Amazon ASIN Revenue

The SKU-level sales data shows that ASIN B01N9SPQHQ (La Roche-Posay Toleriane Double Repair Moisturizer) is the leading product, generating $3.83 million monthly revenue with a 12.9% revenue share, making it the clear top SKU in the category.

Vanicream Daily Facial Moisturizer ASIN B08BW46XXK and CeraVe PM Facial Moisturizing Lotion ASIN B00365DABC follow with monthly revenues of $1.75 million and $1.63 million, respectively. CeraVe has a strong SKU presence, with three products among the top listings, supported by high review volumes and strong ratings.

Amazon Price Trends: Face Moisturizer Market

The pricing landscape shows that the largest revenue concentration is below $40, with the <$20 price band generating USD 16.28 million and the $20-40 band generating USD 12.23 million. Together, these two bands account for nearly all category revenue, indicating that consumer demand is highly concentrated in accessible, mass-market pricing.

Search Volume and Market Trends on Amazon

Popular Claims on Amazon

Who It's For

Built for Brand Managers, Amazon Sellers & Distributors

Anyone who needs accurate Amazon sales data, brand market share and category intelligence - without scraping listings or wrestling a dashboard.

Brand & Category Managers - benchmark brand share, track competitor SKUs, defend the price corridor and spot whitespace before the next launch.

Third-Party Amazon Sellers - validate the face moisturizer niche with real units-sold and revenue estimates, review barriers and low-competition keywords.

Distributors & Wholesalers - size category demand, find the fastest-selling SKUs and identify which brands are worth stocking and distributing. 

Report vs. Tool

Finished Analysis, Not Just Another Amazon Dashboard

DIY Amazon analytics tools hand you raw data and leave the thinking to you. This report delivers the finished competitive intelligence - interpreted, source-tagged and validated against primary interviews.

• Analyst-written strategic implications, not just charts to export

• Bottom-up SKU roll-ups triangulated against category totals

• Every data point source-tagged for methodological transparency

• Month-over-month continuity under a fixed tracker code (CIT-MOIST-0626) 

Get the Monthly Amazon Face Moisturizer Category Report

Single issue, annual subscription or multi-category bundle - with optional raw ASIN-level data export and dashboard access.

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