U.S. Amazon Face Serum Sales Data: Best Selling Products (SKU) and Brands, by Revenue & Volume

U.S. Amazon Face Serum Sales Data

SKU-level competitive intelligence across 69 face serum brands on Amazon U.S. - brand market share, sales volume, price trends, ratings and keyword demand. Refreshed every month.

CATEGORY SNAPSHOT - JUNE 2026

REPORT COVERAGE

What This Amazon Face Serum Competitive Intelligence Report Covers

A monthly, SKU-level read on the U.S. face serum category on Amazon - engineered to show where category revenue sits and how to compete for it. 8 tracked KPIs turn raw marketplace signals into decision-grade data for product, pricing and positioning calls.

Key Performance Metrics

Sample Output: Brand Share, SKU Sales Data & Keyword Insights

Every issue is delivered as a ready-to-present analytical report. Below are real pages from the June 2026 Amazon face serum edition - the exact format and depth a client receives.

Brand share on Amazon

ANUA and The Ordinary lead face serum sales on Amazon, holding the highest revenue shares at 17.6% and 14.8%, respectively. Other notable brands such as La Roche-Posay, EQQUALBERRY, MEDITHERAPY, CeraVe, medicube, RoC, celimax, and COSRX hold smaller individual shares, while the remaining brands together account for a sizeable portion of the market, indicating a moderately fragmented competitive landscape.

In terms of customer ratings, brand performance remains consistently strong across the category. The Ordinary records the highest average rating of 4.6, closely followed by ANUA at 4.5, with COSRX, medicube, and CeraVe also maintaining comparably high ratings. EQQUALBERRY registers a relatively lower rating within the set. Overall, the category reflects strong consumer satisfaction, with the leading revenue brands also sustaining competitive ratings.

Amazon ASIN Revenue

The SKU-level sales data shows that ASIN B0DG4WXBCF (Meditherapy Retinal Skin Booster Serum) is the leading product, generating $2.18 million monthly revenue with a 5.4% revenue share, making it the clear top SKU in the category.

Eqqualberry Vitamin Illuminating Serum ASIN B0D8W1YVBX and Anua Azelaic Acid 10 Hyaluron Serum ASIN B0DG1DQ2S7 follow with monthly revenues of $2.05 million and $1.58 million, respectively. ANUA has a strong SKU presence, with five products among the top listings, supported by high review volumes and strong ratings.

Amazon Price Trends: Face Serum Market

The pricing landscape shows that the largest revenue concentration is below $50, with this band generating USD 37.24 million and accounting for nearly all category revenue, while the $51–100 band contributes a modest USD 1.27 million. Revenue across the $101–250 range is negligible, marking a clear dead zone before a marginal uptick in the $250+ segment. This distribution indicates that consumer demand is highly concentrated on accessible, mass-market pricing.

Search Volume and Market Trends on Amazon

Popular Claims on Amazon

Who It's For

Built for Brand Managers, Amazon Sellers & Distributors

Anyone who needs accurate Amazon sales data, brand market share and category intelligence - without scraping listings or wrestling a dashboard.

Brand & Category Managers - benchmark brand share, track competitor SKUs, defend the price corridor and spot whitespace before the next launch.

Third-Party Amazon Sellers - validate the face serum niche with real units-sold and revenue estimates, review barriers and low-competition keywords.

Distributors & Wholesalers - size category demand, find the fastest-selling SKUs and identify which brands are worth stocking and distributing.

Report vs. Tool

Finished Analysis, Not Just Another Amazon Dashboard

DIY Amazon analytics tools hand you raw data and leave the thinking to you. This report delivers the finished competitive intelligence - interpreted, source-tagged and validated against primary interviews.

• Analyst-written strategic implications, not just charts to export

• Bottom-up SKU roll-ups triangulated against category totals

• Every data point source-tagged for methodological transparency

• Month-over-month continuity under a fixed tracker code (CIT-FSERM-0626)

Get the Monthly Amazon Face Serum Category Report

Single issue, annual subscription or multi-category bundle - with optional raw ASIN-level data export and dashboard access.

Pricing Options