U.S. Amazon Highlighter Sales Data: Best Selling Products (SKU) and Brands, by Revenue & Volume

SKU-level competitive intelligence across 66 highlighter brands on Amazon U.S. - brand market share, sales volume, price trends, ratings, and keyword demand. Refreshed every month.

U.S. Amazon Highlighter Sales Data

SKU-level competitive intelligence across 66 highlighter brands on Amazon U.S. - brand market share, sales volume, price trends, ratings, and keyword demand. Refreshed every month.

CATEGORY SNAPSHOT - JUNE 2026

$2.3M

Monthly category revenue

136.8K

Monthly units sold

$15.5

Avg. selling price

4.4★

Avg. seller rating

Brands tracked

REPORT COVERAGE

What This Amazon Highlighter Competitive Intelligence Report Covers

A monthly, SKU-level read on the U.S. highlighter category on Amazon - engineered to show where category revenue sits and how to compete for it. 8 tracked KPIs turn raw marketplace signals into decision-grade data for product, pricing, and positioning calls.

Key Performance Metrics

Sample Output: Brand Share, SKU Sales Data & Keyword Insights

Every issue is delivered as a ready-to-present analytical report. Below are real pages from the June 2026 Amazon highlighter edition - the exact format and depth a client receives.

Brand share on Amazon

LAURA GELLER NEW YORK and L’Oréal Paris highlighter sales on Amazon, holding the highest revenue shares at 33.4% and 18.4%, respectively. Other notable brands such as tarte, wet n wild, Ogee, Palmer's, e.l.f., and others hold smaller individual shares, which together account for over 45.0%, showing a moderately concentrated market. In terms of customer ratings, brand performance is consistently strong, with most brands averaging around 4.4. LAURA GELLER NEW YORK and L’Oréal Paris stand out with an average rating of 4.5. Overall, the category shows strong consumer satisfaction, with leading revenue brands also maintaining competitive ratings.

Amazon ASIN Revenue

The SKU-level sales data shows that ASIN B0BBH8FRYL (Laura Geller Best of the Best Face Palette) is the leading product, generating $607.78 K monthly revenue with a 26.1% revenue share, making it the clear top SKU in the category. L'Oréal True Match Lumi Glotion (Light) ASIN B074PTZCNW and tarte Glow Wardrobe Face & Eye Palette ASIN B0GDW9HHSC follow with monthly revenues of $233.00 K and $137.04 K, respectively. Laura Geller has a strong SKU presence, with three products among the top listings, supported by high review volumes and strong ratings.

Amazon Price Trends: Highlighter Market

Consumer demand is strongest below $20, with the $41–60 segment emerging as the second-largest revenue contributor. The $61–80 price band is a clear demand gap, while products priced above $80 generate only minimal revenue, highlighting an opportunity or pricing mismatch in the upper-mid segment.

Search Volume and Market Trends on Amazon

Popular Claims on Amazon

Who It's For

Built for Brand Managers, Amazon Sellers & Distributors

Anyone who needs accurate Amazon sales data, brand market share, and category intelligence - without scraping listings or wrestling a dashboard.

Brand & Category Managers - benchmark brand share, track competitor SKUs, defend the price corridor and spot whitespace before the next launch.

Third-Party Amazon Sellers - validate the highlighter niche with real units-sold and revenue estimates, review barriers, and low-competition keywords.

Distributors & Wholesalers - size category demand, find the fastest-selling SKUs and identify which brands are worth stocking and distributing.

Report vs. Tool

Finished Analysis, Not Just Another Amazon Dashboard

DIY Amazon analytics tools hand you raw data and leave the thinking to you. This report delivers the finished competitive intelligence - interpreted, source-tagged and validated against primary interviews.

Analyst-written strategic implications, not just charts to export
Bottom-up SKU roll-ups triangulated against category totals
Every data point source-tagged for methodological transparency
Month-over-month continuity under a fixed tracker code (CIT-HILIT-0626)

GVR Tracker
Brand & SKU market share	Computed & ranked
Strategic interpretation	Analyst-written
Primary validation	Included
Ready to present	Slides + tables
Effort to insight	Zero - it’s done

Get the Monthly Amazon Highlighter Category Report

Single issue, annual subscription or multi-category bundle - with optional raw ASIN-level data export and dashboard access.

Pricing Options

Individual License	Team License	Enterprise License
Report accessible by 1 user only One-time purchase PDF and PPT Only	Report accessible by 5 users only 3 monthly issues PDF, PPT, and Excel (ASIN-Level Data)	Report accessible by whole team 12 monthly issues with month-over-month trend continuity PDF, PPT, Excel (ASIN-Level Data) and Live Dashboard

Report Details

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