SKU-level competitive intelligence across 48 probiotic supplements brands on Amazon U.S. - brand market share, sales volume, price trends, ratings and keyword demand. Refreshed every month
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$46.5M Monthly category revenue |
1.6 M Monthly units sold |
$29.1 Avg. selling price |
4.6★ Avg. seller rating |
48 Brands tracked |
A monthly, SKU-level read on the U.S. probiotic supplements category on Amazon - engineered to show where category revenue sits and how to compete for it. 8 tracked KPIs turn raw marketplace signals into decision-grade data for product, pricing and positioning calls.

Every issue is delivered as a ready-to-present analytical report. Below are real pages from the June 2026 Amazon probiotic supplements edition - the exact format and depth a client receives.
Physician's CHOICE and Garden of Life supplements sales on Amazon, holding the highest revenue shares at 23.3% and 12.8%, respectively. Other notable brands such as Align, O Positiv, Culturelle, and Seed hold smaller individual shares, while the remaining brands together account for 64.0%, showing a moderately fragmented market.
In terms of customer ratings, brand performance is consistently strong, with most brands averaging around 4.6. Physician's CHOICE and Garden of Life stand out with the average rating of 4.5. Overall, the category shows strong consumer satisfaction, with leading revenue brands also maintaining competitive ratings.

The SKU-level sales data shows that ASIN B0D5FZGY8W (URO Vaginal Probiotic Health Supplement) is the leading product, generating $ 4.16 million monthly revenue with a 9.0% revenue share, making it the clear top SKU in the category.
Once Daily Dr. Formulated Probiotics for Women ASIN B00Y8MP4G6 and DS-01 Daily Synbiotic - Prebiotic and Probiotic ASIN B0CMJR4XGR follow with monthly revenues of $3.83 million and $3.77 million, respectively. Orgain has a strong SKU presence, with five products among the top listings, supported by high review volumes and strong ratings.


The pricing landscape shows that the largest revenue concentration is above $20, with the $30 – $49.99 price band generating USD 17.7 million and the $20 – $29.99 band generating USD 17.0 million. Together, these two bands account for nearly all category revenue, indicating that consumer demand is highly concentrated in accessible, mass-market pricing.

Anyone who needs accurate Amazon sales data, brand market share and category intelligence - without scraping listings or wrestling a dashboard.
Brand & Category Managers - benchmark brand share, track competitor SKUs, defend the price corridor and spot whitespace before the next launch.
Third-Party Amazon Sellers - validate the probiotic supplements niche with real units-sold and revenue estimates, review barriers and low-competition keywords.
Distributors & Wholesalers - size category demand, find the fastest-selling SKUs and identify which brands are worth stocking and distributing.
DIY Amazon analytics tools hand you raw data and leave the thinking to you. This report delivers the finished competitive intelligence - interpreted, source-tagged and validated against primary interviews.
Analyst-written strategic implications, not just charts to export
Bottom-up SKU roll-ups triangulated against category totals
Every data point source-tagged for methodological transparency
Month-over-month continuity under a fixed tracker code (CIT-PBS-0626)
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GVR Tracker |
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Brand & SKU market share |
Computed & ranked |
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Strategic interpretation |
Analyst-written |
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Primary validation |
Included |
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Ready to present |
Slides + tables |
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Effort to insight |
Zero - it’s done |
Single issue, annual subscription or multi-category bundle - with optional raw ASIN-level data export and dashboard access.
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Individual License |
Team License |
Enterprise License |
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This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself.
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