U.S. Flexible Garden Hoses: Key Player and Retailer's Market Share Analysis

Market Overview

The growth in home gardening is a key driver of the U.S. flexible garden hoses market. As more Americans embrace gardening as a hobby, particularly in urban and suburban areas, the demand for user-friendly and space-saving garden tools has surged. Flexible garden hoses, known for their convenience, durability, and ease of use, align perfectly with the needs of modern gardeners who value efficiency and practicality. This trend is further fueled by the increasing focus on sustainable living, where home gardening plays a pivotal role in promoting self-sufficiency and eco-friendly practices.

Innovations in materials, such as the use of hybrid polymer blends, have significantly enhanced the durability and flexibility of garden hoses. For example, hoses made from a combination of PVC and rubber offer superior kink resistance and flexibility compared to traditional materials, improving user experience and extending product lifespan.

The market is also witnessing a shift toward the use of sustainable and recycled materials to cater to environmentally conscious consumers. In August 2022, Gardena, a company offering watering products in the U.S., introduced the GARDENA EcoLine Hose, showcasing the latest advancements in garden hose technology with its emphasis on sustainability.

Company Market Share Analysis, 2024

Lawn & Garden LLC (Gilmour): Lawn & Garden LLC is a prominent manufacturer and wholesaler of gardening products. Lawn & Garden LLC operates manufacturing facilities in Kansas City and Cincinnati, supplying products to major big box and regional garden and hardware stores across North America.

Key products: Flexogen Super Duty Hose, Flexogen Heavy Duty Hose

Key strategies: Focus on product innovation and patented technologies (e.g., Flexogen hose), maintaining U.S.-based manufacturing for speed and quality control, expanding distribution through big box and regional chains

Teknor Apex Company: As the largest producer of garden hoses in the U.S., Teknor Apex dominates the market by integrating its expertise in plastic compounding and scalable global manufacturing.

Key products: zero-G NXT, zero-G PRO, zero-G, Neverkink Heavy Duty, NexFlex, Neverkink PRO

Key strategies: Vertical integration of materials (custom compounds) for performance differentiation, global footprint enabling cost-efficiency and market flexibility, wide SKU range to cater to mass market and premium segments

Swan Products LLC: Swan Products is a top-tier manufacturer in North America’s flexible garden hose segment, well-positioned in both premium and mass-market channels through strong brand collaborations.

Key products: XFlex, SoftTOUCH, PROScape, PressureMASTER, FlexritePRO, Soft&SUPPLE, WeatherFLEX

Key strategies: Licensing with well-known consumer brands like Miracle-Gro and Scotts, focus on retail partnerships and omnichannel distribution, diverse hoses portfolio tailored for durability, performance, and weather resistance

Legacy Manufacturing Company: Legacy Manufacturing holds a niche but growing share in the U.S. garden hose market, known for its premium Flexzilla brand that appeals to professionals and discerning consumers.

Key products: SwivelGrip, Flexzilla Pro Water Hose, Colors Garden Hose

Key strategies: Strong brand identity with Flexzilla and SmartFlex lines, emphasis on ergonomic design and color-coding for ease of use, focus on durable materials for both residential and industrial-grade needs

Flexon Industries Corp.: Flexon Industries Corp. is a family-owned company specializing in the manufacturing of garden hoses for both professional and residential use. Based in Newark, New Jersey, with an additional facility in Anderson, South Carolina, Flexon Industries maintains a strong domestic manufacturing presence, which minimizes challenges such as shipping delays and high tariffs associated with overseas production.

Key products: H2Zero, PureFlo, Flextreme Performance Rubber, Flextreme Hot Water Performance Rubber, Supreme Duty Water Hoses, Flextreme Professional, FeatherLite

Key strategies: U.S.-based manufacturing ensures fast fulfillment and tariff resilience, incorporation of recycled materials aligns with sustainability trends

Retailer’s Market Share Analysis, 2024

The Home Depot: The Home Depot holds 21.07% share in the retail landscape of U.S. flexible garden hoses market in 2024.

Key brands/products: Flexzilla, Apex (Teknor Apex), Gilmour (Lawn & Garden LLC), HDX (Private Label), Continental

Lowe's:

Key brands/products: NeverKink, Flex-Able Hose, Zero-G, SWAN, Project Source

Walmart Inc.:

Key brands/products: Pocket Hose, Flexzilla, HydroTech, Expert Gardener

Amazon.com, Inc.:

Key products: Flexzilla, Teknor Apex, Gilmour, Swan, Stanley

Costco Wholesale Corporation:

Key products:Flexon, Teknor Apex, Gorilla