Mannequins Procurement Intelligence Report, 2023 - 2030 (Revenue Forecast, Supplier Ranking & Matrix, Emerging Technologies, Pricing Models, Cost Structure, Engagement & Operating Model, Competitive Landscape)

Mannequins Category Overview

The mannequin category is anticipated to grow at a CAGR of 12.6% from 2023 to 2030. The growing significance of visual merchandising in retail and the increasing emphasis on experiential and immersive shopping environments are driving the growth of the category. Furthermore, the evolution of store layouts and a focus on enhancing the experiential aspect of shopping require innovative and visually appealing mannequins. This trend contributes significantly to the growth of the category. The category is evolving beyond simple fashion presentations. Initially, mannequins were solely employed to showcase fashion apparel as part of a broader merchandising strategy. However, they have now become a powerful tool for retailers to reinforce brand values and cultivate customer loyalty.

As environmental awareness rises, there is increasing interest in the sustainable production of the category. Manufacturers are actively exploring environmentally friendly materials such as plants, wood, and bio-resins to minimize their environmental impact. For instance, companies such as Bonaveri manufacture mannequins from biodegradable materials known as BPlast. It is a bio-based polymer comprising 72% sugarcane derivative and painted with BPaint produced from renewable, organic substances.

The demand for customizable mannequins is on the rise among retailers. They are seeking mannequins that can easily adapt to display a variety of body shapes and sizes while keeping up with the latest fashion trends. This shift is motivated by the desire to enhance the shopping experience for customers by offering a more personalized touch. Companies such as Fusion offer customers options to choose from various poses, materials, sizes, facial features, and finishes. Mannequins can be customized to reflect the intended audience, distinct product collections, and store branding, proficiently conveying the brand message to potential customers.

The mannequin experience is transforming due to technology. Mannequins with interactive features, such as sensors and screens, can interact with shoppers by offering product information or showcasing personalized messages. For instance, in February 2023, future retail agency, Outform, launched a digital mannequin that can help fashion retailers elevate the in-store shopping experience for shoppers. The digital mannequin is an interactive platform that gives shoppers control access to which products they desire to see, coupled with how they are represented in-store through their smartphones.

The category is fragmented and highly competitive in nature. Manufacturers are increasingly focusing on producing mannequins using sustainable options. Many companies also produce mannequins from recycled paper waste. Major participants in the industry, such as Bonaveri, Genesis Mannequins, Noabrands, and others, manufacture mannequins made from sustainable materials such as wood, plant, bio-resin, and others, aiming to make a positive impact on environmental sustainability. Such initiatives of the companies are expected to play a crucial role in shaping the future growth of the industry along with helping companies to compete with other players.

Moreover, manufacturers are also differentiating themselves by providing customized products. For instance, Bonami offers customized window mannequins that are specifically designed to fit the buyer's shop. Another instance is Genesis Mannequins, which manufactures products consisting of glass-fiber reinforced polyester and 47% high-quality bio-resin. The raw materials are produced by DuPont Tate & Lyle Bio Products. This helps the company reduce its carbon footprint.

Buyers, such as retailers and fashion designers, may have moderate bargaining power. There are often multiple mannequin suppliers, providing choices of products for buyers. However, if a particular supplier offers unique or highly specialized mannequins, their bargaining power may increase.

Raw material, labor, machinery, finishing and designing, and logistics are some key cost components associated with the manufacturing of the category. Other costs include repair and maintenance, rent and utilities, and marketing and advertising costs. Finishing costs such as lamination and spray paint also form a crucial part of the cost component. Raw materials, labor, and logistics account for around 50% - 60% of the total production cost. The price of a mannequin can range from USD 200 to USD 1,000. Similarly, the prices of full-body mannequins can be between USD 142 to USD 156. The prices of torsos type of product can range from USD 68 to USD 110. The price depends on the material used for production, the type of product, and the realism of the construction of the category.

Under sourcing intelligence, manufacturers have a complete in-house manufacturing line of the product. The internal team carries out the complete process right from drawing a sketch of the mannequin to manufacturing and giving the product a finishing touch. The designing experts execute their talent by designing the dummy and making it realistic. Buyers, on the other hand, such as apparel retailers, evaluate suppliers based on the quality and type of product, material used, customization offered, and realism of the product. Suppliers who offer discounts on bulk purchases are often preferred by buyers who compare prices. 

Mannequins Procurement Intelligence Report Scope