Polyvinyl Acetate Sourcing & Cost Intelligence Report, 2030

Polyvinyl Acetate Procurement Intelligence Report, 2023 - 2030 (Revenue Forecast, Supplier Ranking & Matrix, Emerging Technologies, Pricing Models, Cost Structure, Engagement & Operating Model, Competitive Landscape)

  • Published Date: ---
  • Base Year for Estimate: 2022
  • Report ID: GVR-P-UC-053
  • Format: Electronic (PDF)
  • Historical Data: 2020 - 2021
  • Number of Pages: 0

Polyvinyl Acetate Category Overview

The polyvinyl acetate (PVA) category is anticipated to grow at a CAGR of 5% from 2023 to 2030. The growth of the category is attributed to the rising consumption of PVA as an adhesive in construction, wood, paper, and architectural coatings. According to Invest Saudi 2021 report, around 80% of total PVA consumption is utilized in construction, wood, architectural coating, and paper adhesives. Rising demand from such end-use industries, along with increasing infrastructural development and urbanization, is anticipated to drive the demand for PVA.

Rising environmental concerns are driving the demand for eco-friendly adhesives, and PVA adhesives adhere to the criteria as they are water-based and have low VOC emissions. Water-based PVA is used in the thermoplastic polymers in wood and wood products. Companies such as Henkel, Celanese, and others provide water-based adhesives. However, volatility in raw material prices and regulatory constraints present critical challenges in category expansion.

Germany, India, China, and Saudi Arabia are the top polyvinyl acetate exporting countries. In 2022, Germany exported 25,254 tons of polyvinyl acetate. Followed by India, which exported over 6,303 tons of the category in 2022. Similarly, China exported around 4,401 tons of the product, and Saudi Arabia exported 3,402 tons. In Germany, the price of polyvinyl acetate increased slightly to USD 3,267 per metric ton in Q4 of 2022. The polyvinyl prices in China were around USD 2,343 per metric ton in Q4 of 2022, which witnessed a decline of 22% from the previous quarter. In India, the prices were around USD 2,740 per metric ton in the fourth quarter of 2022. The prices of the category are mainly influenced by the prices of raw materials and demand from the end-use industries.

China, India, and Saudi Arabia are preferred countries for sourcing the category due to large production, abundant availability of raw materials, and cheap labor. Saudi Arabia is the largest chemicals producer across the globe, accounting for 10% of total global output. The construction industry is expected to rise in Al Jubail, Saudi Arabia, which will drive the demand for paints and, in turn, will benefit PVA produced in Al Jubail. On the other hand, rising construction work due to urbanization in China is expected to boost the category in the construction industry.

Buyers in the category, such as paints & coatings, construction, and packaging companies, have moderate bargaining power due to the presence of numerous suppliers and standardized products. However, top suppliers such as Dow, Celanese, Henkel, and others have a strong brand presence through unique product offerings, which can mitigate buyers' bargaining power.

Raw material (ethylene, oxygen, acetic acid), labor, machinery, energy, packaging, transportation, and others are some of the cost components involved in the production of the category. Polyvinyl acetate is prepared from polymerization of vinyl acetate. It can be produced through various processes, such as polyvinyl acetate by emulsion, suspension, and solution polymerization. Various machineries are used during the process, such as a PVA dissolving tank, initiator tank, condenser, control cabinet, and others. Raw materials, labor, and machinery account for a major part of the total costs.

In terms of polyvinyl acetate production, the hybrid model is a popular engagement model in the category, combining in-house and full-service outsourcing. Some suppliers opt for a partial outsourcing model. Companies outsource raw material procurement and transportation services. Companies such as Celanese purchase raw materials from third parties to use in the production of the category. Top manufacturers of polyvinyl acetate have a complete in-house production line from converting raw materials to vinyl acetate and further to polyvinyl acetate and quality testing, packaging, and transportation. Developing a strong relationship with suppliers of raw materials (ethylene, oxygen, and acetic acid) and ensuring the consistency and traceability of the supply chain is key to cost-effective and adequate utilization of the resources in the production of the category.

Polyvinyl Acetate Procurement Intelligence Report Scope

Report Attribute


Polyvinyl Acetate Category Growth Rate

CAGR of 5% from 2023 to 2030

Base Year for Estimation


Pricing growth Outlook

 3% - 4% (annual)

Pricing Models

Volume based Pricing; Competition based pricing

Supplier Selection Scope

Cost and pricing, volume, production capacity, geographical presence, and compliance

Supplier selection criteria

Product quality, discounts on bulk purchases offered, contract terms, delivery option, sample testing, reliability, safety and environmental compliance, location and presence of supplier, and others

Report Coverage

Revenue forecast, supplier ranking, supplier matrix, emerging technology, pricing models, cost structure, competitive landscape, growth factors, trends, engagement, and operating model

Key companies profiled

Celanese, Arkema, Dow, Henkel, 3M, Hexion, Dutch2, Synthomer, Vinavil, Wacker Chemie AG.

Regional scope


Revenue Forecast in 2030

USD 8.1 billion

Historical data

2020 - 2021

Quantitative units

Revenue in USD billion and CAGR from 2023 to 2030

Customization scope

Up to 48 hours of customization free with every report.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Frequently Asked Questions About This Report

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Add-on Services

Should Cost Analysis

Component wise cost break down for better negotiation for the client, highlights the key cost drivers in the market with future price fluctuation for different materials (e.g.: steel, aluminum, etc.) used in the production process

Rate Benchmarking

Offering cost transparency for different products / services procured by the client. A typical report involves 2-3 case scenarios helping clients to select the best suited engagement with the supplier

Salary Benchmarking

Determining and forecasting salaries for specific skill set labor to make decision on outsourcing vs in-house.

Supplier Newsletter

A typical newsletter study by capturing latest information for specific suppliers related to: M&As, technological innovations, expansion, litigations, bankruptcy etc.

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