EMEA POP Packaging Market Worth $4.7 Billion By 2025 | CAGR: 5.1%

The EMEA pop packaging market size is projected to reach USD 4.7 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 5.1% during the forecast period. Booming organized retail market in emerging economies is one of the key factors driving the market. Changing demographics are prompting retailers and brand owners to innovate their advertising displays across the retail space to increase the appeal of products. This, in turn, is anticipated to work in favor of the market.

POP displays offer precise or personalized target marketing. Marketing messages can be changed from store to store or region to region and according to customer demographics. Furthermore, evaluation of effectiveness of POP display with regard to the store, region, and consumer segments is easier as compared to evaluation of TV and other advertisement modes.

Paperboard finds application in virtually all types of POP displays, most notably in counter displays, pallet displays, and dump bin displays. These materials are ideal in POP displays that showcase/display products such as personal care, electronics, toys, pharmaceuticals, and chocolates. An important factor that has led to increased consumption of paperboard or other paper-based materials is the extended scope of recycling.

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Further key findings from the report suggest:

• In terms of revenue, the pallet display product type is anticipated to reach USD 1.29 billion by 2025, rising at a CAGR of 4.7% during the forecast period

• In terms of revenue, the plastic segment is expected to experience the highest CAGR over the forecast period, owing to increasing demand for durable POP displays in the region

• The convenience store segment is anticipated to exceed USD 466.1 million by 2025, owing to benefits such as ease in access and limited merchandising

• The food & beverages segment is likely to post a CAGR of 4.5% over the forecast period owing to increasing sales of food & beverage products across retail stores

• Some of the key companies present in the market are International Paper; DS Smith; Smurfit Kappa Display; Sonoco Products Company; Menasha Packaging Company; LLC; Georgia-Pacific LLC; WestRock Company; Felbro, Inc.; Fencor Packaging Group Limited; and FFR.

Grand View Research has segmented the EMEA POP packaging market on the basis of product, material, end use, application, and region.

EMEA POP Packaging Product Outlook (Revenue, USD Million, 2014 - 2025)

• Counter Display

• Floor Display

• Gravity Feed Display

• Pallet Display

• Side Kick Display

• Dump Bin Display

• Clip Strip Displays Pouches

EMEA POP Packaging Material Outlook (Revenue, USD Million, 2014 - 2025)

• Paper

• Foam

• Plastic

• Glass

• Metal

EMEA POP Packaging End use Outlook (Revenue, USD Million, 2014 - 2025)

• Hypermarket

• Supermarket

• Departmental Stores

• Specialty Stores

• Convenience Store

EMEA POP Packaging Application Outlook (Revenue, USD Million, 2014 - 2025)

• Food & Beverage

• Personal Care

• Pharmaceuticals

• Electronics

• Automotive

• Others

EMEA POP Packaging Regional Outlook (Revenue, USD Million, 2014 - 2025)

• Europe

  • North Europe

  • West Europe

  • South Europe

  • Central Europe

  • East Europe

  • Russia

• Middle East & Africa

  • Turkey

  • North Africa

  • West Africa