The global anime market size is expected to reach USD 60,272.2 million by 2030, registering a CAGR of 9.8% from 2025 to 2030, according to a new report by Grand View Research, Inc. The market growth is attributed to the rising popularity of anime content globally. The market's growth is further fueled by the introduction of application games and the rising trend of online distribution of anime content in the coming years. The online distribution of anime content is a significant contributor to the market's revenue, and its continued growth is expected to fuel the market's position in the entertainment industry.
The anime market is benefiting from the technology advancements, as content creators are developing complex pre and post-production tools to enhance the quality of their solutions. Additionally, the utilization of cutting-edge technologies such as Artificial Intelligence (AI) and blockchain in anime gaming is anticipated to contribute to the growth of the anime market by improving the overall gaming experience.
The number of anime enthusiasts globally is rising at an exponential rate, with popular shows such as Naruto, One Piece, Hunter X Hunter, and Dragon Ball Z appealing to audiences. In addition, manga, the comics that inspired many anime series, are gaining popularity among fans worldwide. Consequently, anime creators are working tirelessly to deliver high-quality anime content and unique characters that can contribute to the positive development of children at a young age. For instance, in August 2022, Toei Animation Co. Ltd. collaborated with Epic Games, Inc. to launch Dragon Ball Z characters as playable options in the popular Fortnite video game. This partnership brought in more players to the game and also served as an introduction to the anime for those who were previously unaware of it.
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The merchandising segment led the market with the largest revenue share of 31.6% in 2024. This dominance is largely attributed to the increasing popularity of anime in various regions, especially in the U.S., where the demand for merchandise related to popular titles like "Demon Slayer" and "My Hero Academia" is surging.
The internet distribution segment is expected to witness the fastest CAGR of 13.8% from 2025 to 2030. This rapid growth can be attributed to the increasing accessibility of anime through various streaming platforms, which allow viewers to easily access a diverse range of titles.
Based on genre, the action & adventure segment led the market with the largest revenue share of 34.3% in 2024, driven by its widespread appeal across diverse demographics.
The sci-fi & fantasy segment is expected to register at the fastest CAGR from 2025 to 2030, fueled by advancements in animation technology that enable more immersive and creative storytelling.
Asia-Pacific dominated the anime market with the largest revenue share of 27.09% in 2024, driven by several factors, including the increasing consumption of digital content and the popularity of streaming services.
Grand View Research has segmented global anime market report based on type, genre, and region:
Anime Type Outlook (Revenue, USD Million, 2018 - 2030)
T.V.
Movie
Video
Internet Distribution
Merchandising
Music
Pachinko
Live Entertainment
Anime Genre Outlook (Revenue, USD Million, 2018 - 2030)
Action & Adventure
Sci-Fi & Fantasy
Romance & Drama
Sports
Others
Anime Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Europe
UK
Germany
France
Italy
Spain
Poland
Hungary
Austria
Russia
Netherlands
Finland
Sweden
Czech Republic
Asia Pacific
ANZ
Japan
China
Philippines
South Korea
Indonesia
Vietnam
Thailand
Malaysia
India
Latin America
Brazil
Mexico
Middle East & Africa
Saudi Arabia
Turkey
Japan
List of Key Players of Anime Market
Pierrot Co., Ltd.
Production I.G, Inc.
Studio Ghibli, Inc.
Bioworld Merchandising, Inc.
Sunrise, Inc. (Bandai Namco Filmworks)
Toei Animation Co., Ltd.
Bones Inc.
Kyoto Animation Co., Ltd.
MADHOUSE, Inc.
Crunchyroll (Sony Pictures Entertainment Inc.)
Progressive Animation Works Co., Ltd. (PA Works)
Good Smile Company, Inc.
Discotek Media
Sentai Holdings, LLC (AMC Networks)
VIZ Media, LLC
Ufotable Co., Ltd.
Eleven Arts
Atomic Flare
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