The global anime market size is expected to reach USD 56.39 billion by 2030, growing at a CAGR of 9.7% during the forecast period, according to a new study by Grand View Research, Inc. The growing popularity of anime content around the world is expected to drive the growth of this market over the forecast period. The introduction of application games and the growing preference for online distribution of anime content, which accounts for a significant portion of global sales, are expected to contribute to the growth of the market. Advancements in technology are allowing anime content creators to improve the capabilities of their solutions. Anime content creators are particularly putting aggressive efforts into building complex pre-production and post-production tools.
As such, the continued implementation of various cutting-edge technologies, such as blockchain and Artificial Intelligence (AI), in anime gaming to improve the overall gaming experience bodes well for the growth of this market. The fan base of anime content is rising all around the world. Some of the popular anime programs include Naruto, One Piece, Hunter X Hunter, and Dragon Ball Z. Anime comics, also known as manga, are also gaining immense popularity among anime lovers worldwide. As a result, creators are focusing on creating high-quality anime content with high resolution and improved audio, which can potentially aid in the development of cognitive, problem-solving, and social abilities in children.
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The continued rollout of high-speed data networks is driving the popularity of anime video games, thereby supporting market growth
The rising preference for digital media and subsequent demand for various streaming solutions & services are opening lucrative growth opportunities for anime content creators
On the other hand, the COVID-19 pandemic has had a significant impact on the global market
While some television programs were postponed/canceled, theatre releases & live performances were also affected significantly as theatres remained shuttered in several parts of the world
At this juncture, anime studios are aggressively using various internet platforms to distribute their content
The merchandising segment accounted for the highest market share in 2021. The segment is expected to remain dominant even during the forecast period
This growth can be attributed to the rising popularity of figurines, key chains, t-shirts, and other anime character merchandise among children and the young population
Grand View Research has segmented the global anime market on the basis of anime type and region:
Anime Type Outlook (Revenue, USD Million, 2018 - 2030)
Anime Regional Outlook (Revenue, USD Million, 2018 - 2030)
Asia Pacific Ex. Japan
Australia & New Zealand
Middle East & Africa
List of Key Players of Anime Market
Kyoto Animation Co., Ltd.
Production I.G, Inc.
Toei Animation Co., Ltd.
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