GVR Report cover Manga Market Size, Share & Trends Report

Manga Market Size, Share & Trends Analysis Report By Content Type (Printed, Digital), By Distribution Channel (Offline, Online), By Genre (Action & Adventure, Sci-Fi & Fantasy), By Gender, By Audience, By Region, And Segment Forecasts, 2022 - 2030

  • Report ID: GVR-4-68040-013-4
  • Number of Pages: 170
  • Format: Electronic (PDF)
  • Historical Range: 2018 - 2020
  • Industry: Technology

Report Overview

The global manga market size was valued at USD 10.9 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 16.9% from 2022 to 2030. The growth can be ascribed to the increasing popularity of graphic reading content comprising exciting stories and attractive visuals. Manga is one of the most popular forms of Japanese entertainment media among children and adults. It lays a powerful influence on the youth and serves as significant cultural entertainment. Some manga titles are available weekly, while others are circulated as serials in national newspapers. Manga content comes in a variety of forms, such as creative, funny, inspirational, artistic, philosophical, trashy, and even edifying. Manga also depicts various virtues, emotions, and vices, such as success through hard work, strong-spiritedness, self-denial, persistence, dedication, pluck, or unrequited love.

Japan manga market size, by content type, 2020 - 2030 (USD Billion)

The growth of the market is being further driven by the launch of various new titles in line with the explosive demand from the audience. For instance, in 2022, Yen Press announced four titles, including Josee, the Tiger, and the Fish, Heroine No More, Gahi-chan!, and Unnamed Memory.

COVID-19 Impact

The COVID-19 crisis positively influenced the manga market due to the significant rise in new anime on streaming sites. The lockdown restrictions and people being confined to their homes increased the demand for anime and manga. The pandemic attracted new fans to online communities, read manga, and watch anime. The ICv2 report released in 2021 suggests that the prominent manga company Viz Media recorded a 70% growth in the U.S. market in 2020. However, the drastic surge in manga led to supply chain issues and inventory depletion for the market players. They faced a shortage of printers and transportation which restricted the supply of manga to the stores. 

Content Type Insights

The printed content type is anticipated to witness a CAGR of around 16.9% from 2022 to 2030 as several manga enthusiasts still prefer physical copies to keep them as a part of their collection. Besides, the aesthetic elements in the printed books attract enthusiasts as they seek to enjoy and collect high-quality and glossy manga books.

The digital segment is expected to observe a notable growth rate during the forecast period as consumers are showing an increased interest in e-books as they offer greater convenience, address space constraints, and are relatively cheaper than printed versions. As per the data published by NPD BookScan in 2021, the revenue from e-books in the U.S. increased to around 11.7% in 2020 compared to that in 2019.

Distribution Channel Insights

The online segment is estimated to hold a substantial share during the forecast period, owing to the increasing consumer preference for e-commerce portals that offer greater convenience and discounts on the purchase of books and magazines. According to a research survey, the sale of books and magazines in the U.S. through e-commerce sites increased by more than 25.0% in 2020 as compared to 2019. The offline distribution segment is expected to record a CAGR of over 5% from 2022 to 2030, as several readers prefer to visit retail bookstores, wherein they can discuss their favorite manga content with other readers.

Genre Insights

The action and adventure segment is expected to lead the global market during the forecast period of 2022 to 2030. While the action titles mainly include a main character that fights with humans, aliens, robots, animals, etc., the adventure titles comprise characters that explore vast possibilities in the world and beyond. Although it is targeted at young males, it has a significant number of female audiences. The wide availability in various other languages is increasing its global reach, thereby supporting segmental growth.

The romance and drama segment is likely to expand at a substantial growth rate during the forecast period owing increase in the demand for romance and drama-based manga among female audiences. The romantic manga titles are mainly targeted at young females who enjoy reading content related to ideal romances. The manga titles based on drama mostly have serious themes related to the nitty-gritty of life and are popular among both male and female audiences.

Gender Insights

The male segment is expected to hold a sizeable market share of more than 50% in 2021 due to the wide availability of manga based on superhero themes that are largely preferred by men. For instance, according to a study conducted by NPD BookScan in 2020, 56% of manga buyers in the U.S. were male, wherein, more than 60% of them preferred superhero manga. The rise in demand for manga content suited for female audiences attributed to the increasing number of female manga readers globally is likely to propel the growth of the segment during the forecast period.

Audience Insights

The children & kids segment led the global market in 2021 owing to the growing product demand in this segment attributed to the audience being influenced by visually appealing graphics and distinguished content. The growth can also be attributed to the increasing support from parents as they see manga as the means of developing reading comprehension and critical thinking skills in their kids.

Global manga market share, by audience, 2021 (%)

The adult segment is expected to expand significantly over the upcoming years owing to the availability of a wide range of manga genres, such as comedy, romance, thrillers, fantasy, etc. These manga segments mainly interest the adult populace. Besides, the publishing companies are launching adult manga with quality content and attractive graphics, favoring segmental growth further.

Regional Insights

Asia Pacific is expected to capture a sizeable share of more than 80% of the market by 2030 with the increasing popularity of manga in the region. Manga is known to be the mainstream entertainment source in Japan. According to a 2020 report released by the All Japan Magazine and Book Publisher’s and Editor’s Association, the market in Japan expanded by more than 8% in 2021, compared to 2020. The market in the Asia Pacific region is expected to expand at a CAGR of 16% during the forecast period 2022-2030.

Manga Market Trends by Region

North America region is likely to expand at the highest CAGR of more than 20% during the forecast period. According to the data released by NPD BookScan in 2021, the sale of manga in the U.S. increased significantly in 2021, compared to 2020. Moreover, the growing consumer interest in streaming platforms and anime content is impelling the adoption of manga, thereby creating lucrative opportunities for the market.

Key Companies & Market Share Insights

The major companies operating in the market are focusing on forming strategic alliances, and new product launches to gain a competitive edge in the industry. For instance, in April 2021, Viz Media announced its collaboration with Marvel Comics with an aim to publish comics and manga based on Marvel characters. They unveiled their plans to launch Nao Fuji’s Marvel Meow based on comic strips on the official Instagram page of Marvel, the Deadpool: Samurai manga. Some of the prominent players in the global manga market include:

  • Akita Publishing Co., Ltd.

  • Bilibili Comics Pte. Ltd.

  • Bungeishunjū Ltd.


  • Hitotsubashi Group

  • Houbunsha Co., Ltd.

  • Kadokawa Corporation

  • Kodansha LTD.

  • Nihon Bungeisha Co., Ltd

  • Seven Seas Entertainment, Inc.

  • Shogakukan Inc.

  • Shueisha Inc.

  • VIZ, Inc.

  • Yen Press LLC

Manga Market Report Scope

Report Attribute


Market size value in 2022

USD 12.13 billion

Revenue forecast in 2030

USD 42.2 billion

Growth rate

CAGR of 16.9% from 2022 to 2030

Base year for estimation


Historical data

2018 - 2020

Forecast period

2022 - 2030

Quantitative units

Revenue in USD billion and CAGR from 2022 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Content type, distribution channel, genre, gender, audience, region

Regional scope

North America; Europe; Asia Pacific; Latin America; MEA

Country scope

U.S., Canada, U.K., Germany, China, India, Japan, South Korea, Brazil

Key companies profiled

Akita Publishing Co., Ltd., Bilibili Comics Pte. Ltd., Bungeishunjū Ltd., GOOD SMILE COMPANY, INC., Hitotsubashi Group, Houbunsha Co., Ltd., Kadokawa Corporation, Kodansha LTD., Nihon Bungeisha Co., Ltd, Seven Seas Entertainment, Inc., Shogakukan Inc., Shueisha Inc., VIZ, Inc., and Yen Press LLC

Customization scope

Free report customization (equivalent to 8 analyst working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options


Global Manga Market Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global manga market report based on content type, distribution channel, genre, gender, audience, and region:

  • Content Type Outlook (Revenue, USD Million, 2018 - 2030)

    • Printed

    • Digital

  • Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

    • Offline

    • Online

  • Genre Outlook (Revenue, USD Million, 2018 - 2030)

    • Action & Adventure

    • Sci-Fi & Fantasy

    • Sports

    • Romance & Drama

    • Others

  • Gender Outlook (Revenue, USD Million, 2018 - 2030)

    • Male

    • Female

  • Audience Outlook (Revenue, USD Million, 2018 - 2030)

    • Children & Kids (Aged below 10 years)

    • Teenagers (Aged between 10 to 16 years)

    • Adults (Aged above 16 years)

  • Regional Outlook (Revenue, USD Million, 2018 - 2030)

    • North America

      • U.S.

      • Canada

    • Europe

      • Germany

      • U.K.

    • Asia Pacific

      • China

      • Japan

      • India

      • South Korea

    • Latin America

      • Brazil

    • Middle East and Africa

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