Anti-Aging Products Market To Reach $80.61 Billion By 2030

April 2025 | Report Format: Electronic (PDF)

Anti-Aging Products Market Growth & Trends

The global anti-aging products market size is expected to reach USD 80.61 billion by 2030, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 7.7% from 2025 to 2030. Rising awareness among consumers regarding age-related skin problems such as fine lines, wrinkles, and dullness of skin, coupled with their increasing propensity to spend on products that help them to proclaim their skin youthfulness, is expected to drive the market demand throughout the forecast period.

Rising inclination toward green and plant-based products has piqued the interest of many manufacturers to provide chemical-free products. For instance, in September 2021, NOW Solutions, a U.S.-based brand dealing in clean ingredient beauty products, recently added seven new products to the line, including a plant-based retinol alternative skin renewal serum, which is formulated to be used for anti-aging skin smoothing and refining.

The facial cream and lotion product segment led the market in 2020. Facial cream demand is expected to rise over the anticipated period owing to the increasing acceptance of serums, toners, and retinol creams with anti-aging benefits. Moreover, manufacturers are focusing on research activities to manufacture creams with new technologies to boost their effectiveness.

The hypermarket and supermarket segment emerged as the largest distribution channel segment in 2020 as it is the most popular outlet among consumers for purchasing daily-use items including skincare products and cosmetics. Factors such as freedom of selection, lower prices, and high visibility of international brands, and reasonable gross discounts make them a suitable platform for all types of customers.

Asia Pacific dominated the market in 2020. The expansion of the chemical industry in developing countries such as India, Taiwan, and China-backed by regulatory support is expected to ensure continuous raw material access to anti-aging product manufacturers. This is likely to be a positive factor for the manufacturers of skincare products in Asia Pacific.

The market players face stiff competition from each other as some of them are among the top skincare manufacturers and have a large customer base. The market is fragmented with the presence of a large number of global and regional players such asEstée Lauder Inc.; Procter & Gamble; Beiersdorf Limited; and Shiseido.

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Anti-Aging Products Market Report Highlights

Moisturizers, creams, & lotions accounted for a revenue share of 39.6% in the overall anti-aging products industry in 2024
Anti-aging products sales through hypermarkets & supermarkets accounted for a revenue share of 32.2% in the overall anti-aging products industry in 2024
The anti-aging products market in North America accounted for 30.4% of the global market revenue in 2024, due to a high concentration of premium skincare brands, strong demand for clinically tested and dermatologist-recommended formulations, and a well-established beauty and wellness industry.