Business-to-Business E-commerce Market To Reach $57,578.97 Billion By 2030

February 2024 | Report Format: Electronic (PDF)

Business-to-Business E-commerce Market Growth & Trends

 The global business-to-business e-commerce market size is projected to reach USD 57,578.97 billion by 2030, registering a CAGR of 18.2% from 2024 to 2030, according to a new study by Grand View Research Inc. Businesses are advocating for more efficient purchase processes with cashless and contactless payment choices as a result of the ongoing digital transformation. Business-to-Business (B2B) e-commerce enterprises are putting a strong emphasis on offering flexible payment options, including third-party financing and mobile wallets, which is prompting the growth of market growth. As B2B e-commerce enterprises continue to explore various alternatives to enhance purchasing experience, they are aggressively offering flexible payment options as part of their efforts to overcome the challenges associated with conventional payment options.

Cloud technology is poised to play a pivotal role in improving B2B capabilities as low infrastructure costs, and enhanced user experience with other apps, among other factors, continue to prompt B2B enterprises to rethink their business development strategy. With a cloud based B2B e-commerce market system in place, enterprises can ensure a scalable environment that enables them to respond to evolving business scenarios flexibly and agilely. The capacity of the cloud-based servers can be scaled dynamically in line with the changing demand and traffic. Moreover, given that the e-commerce software is deployed within an external data center, where both software and hardware are monitored and maintained simultaneously, software upgrades, hardware maintenance, security management, and data storage can be carried out dynamically without requiring any manual intervention.

Advances in AR and VR can also save the time consumers have to spend searching for the right products. The market enterprises aim to demonstrate their products or services in a virtual environment. For example, big-ticket items, such as industrial equipment and office spaces, can be promoted with the help of VR by featuring them in a 3D environment. Moreover, B2B e-commerce web and app developers can also create different experiences by combining AR with artificial intelligence (AI). At the same time, the growing preference among individuals for smart handheld and wearable devices, including smartphones and smart glasses, is driving the adoption of mobile AR to provide immersive experiences. All these trends are opening immense opportunities for the growth of the business-to-business e-commerce market.

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Business-to-Business E-commerce Market Report Highlights

  • The intermediary-oriented segment is expected to register the highest CAGR of around 19% over the forecast period. Intermediaries-oriented businesses is anticipated to grow as a wide range of consumer groups, from small and medium-sized enterprises (SMEs) to large corporations, expanding market reach, boosting sales growth, and supporting business development in the B2B e-commerce sector

  • The clothing segment is expected to register the highest CAGR of around 20% over the forecast period. The expansion of mobile devices and the implementation of omnichannel strategies enable companies to engage with customers across many encounters, enabling individualized shopping experiences and developing customer loyalty within the clothing B2B e-commerce ecosystem

  • The Asia Pacific region is expected to register a significant CAGR of around 19% over the forecast period. E-commerce platforms and digital marketplaces enable companies in the APAC region to reach diverse customer segments and target markets, including SMEs to large enterprises, thereby expanding their market penetration, driving sales growth, and promoting business development in the market

Business-to-Business E-commerce Market Segmentation

Grand View Research has segmented the global business-to-business e-commerce market based on product category, deployment, and region:

B2B E-commerce Product Category Outlook (Market Value, USD Billion, 2018 - 2030)

  • Home & Kitchen Application

  • Consumer Electronics

  • Industrial & Science

  • Healthcare

  • Clothing

  • Beauty & Personal Care

  • Sports Apparels

  • Books & Stationery

  • Automotive

  • Others

B2B E-commerce Deployment Outlook (Market Value, USD Billion, 2018 - 2030)

  • Supplier-oriented

  • Buyer-oriented

  • Intermediary-oriented

B2B E-commerce Regional Outlook (Market Value, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

    • South Korea

  • Latin America

    • Brazil

    • Mexico

    • Argentina

  • Middle East and Africa

    • UAE

    • Saudi Arabia

    • South Africa

The Key Players in the B2B E-commerce Market include

  •, Inc.


  • ASOS

  • Costco Wholesale Corporation

  • Dangdang

  • eBay Inc.



  • Lazada

  • MercadoLibre S.R.L.

  • Shopify

  • Shopee

  • Walmart

  • Wayfair LLC

  • Zalando 

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