B2C E-commerce Market Size To Reach $17.77 Trillion By 2030

May 2024 | Report Format: Electronic (PDF)

B2C E-commerce Market Growth & Trends

The global B2C e-commerce market size is projected to reach USD 17.77 trillion by 2030, registering a CAGR of 19.1% from 2024 to 2030, according to a new study by Grand View Research Inc.Expanding the market into various product categories, assortments, and specialized markets has met consumers' changing demands, tastes, and lifestyle trends, encouraging innovation, uniqueness, and a competitive advantage for companies active in the online marketplace. Business-to-consumer (B2C) e-commerce platforms have made it possible to move away from physical stores, extensive brick-and-mortar setups, and the overhead costs that come with them, enabling businesses to use resources more effectively, reduce operational costs, and secure higher profit margins in a fiercely competitive environment.

The market benefits from global expansion, trade liberalization, and advancements in logistics, supply chain management advancements, and worldwide shipping capabilities. These factors offer the chance to extend their market presence, venture into new territories, and serve untapped consumer niches, opening fresh avenues for revenue and market expansion. By adopting innovative strategies, forging partnerships, and focusing on the consumer, business-to-consumer (B2C) e-commerce platforms strive to set their offerings apart, introduce new solutions, and craft unique value propositions that resonate with consumers' evolving demands, tastes, and goals in the digital era. Incorporating social media and interactive features into B2C e-commerce platforms facilitates smooth social commerce experiences, encourages viral marketing, and harnesses user-generated content, thus enhancing brand awareness, engagement, and conversion rates. This approach also aids in community building and positions the brand prominently within the digital ecosystem.

Moreover, governments across the globe are investigating and implementing digital taxation regimes, VAT structures, and revenue generation mechanisms to capture B2C e-commerce market transactions, cross-border trade activities, and online marketplaces, ensuring fiscal sustainability, global competitiveness, and tax compliance in the digital economy. Furthermore, adopting sustainable, eco-friendly, and circular economy practices will allow the B2C e-commerce market to reduce environmental impact, minimize waste, promote responsible consumption, attract environmentally conscious buyers, foster brand loyalty, and drive value-driven growth in the environmentally friendly B2C e-commerce marketplace.


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B2C E-commerce Market Report Highlights

  • The clothing & footwear segment is expected to register the highest CAGR of around 21% over the forecast period. The shift in customer preferences toward online purchasing, convenience, personalized experiences, and advances in technology, such as augmented reality (AR) enabling virtual try-ons and artificial intelligence-driven personalized recommendations, is expected to fuel the segment growth in the forecasted period

  • The Middle East & Africa region is expected to register the highest CAGR of around 21% over the forecast period due to rapid urbanization, increased internet and smartphone adoption, and government initiatives and legislative reforms targeted at boosting the ecosystems of entrepreneurs and easing cross-border trade

  • The sports & leisure segment is expected to grow at a lucrative growth during the forecast period. The increasing emphasis on health and wellness is fueling the growth of this segment. The growing consumer awareness about the importance of regular physical activity for well-being is resulting in investments in sports and leisure-related products and services

B2C E-commerce Market Segmentation

Grand View Research has segmented the global B2C e-commerce market based on product category and region:

B2C E-commerce Product Category Outlook (Revenue, USD Billion, 2018 - 2030)

  • Automotive

  • Beauty & Personal Care

  • Books & Stationery

  • Consumer Electronics

  • Clothing & Footwear

  • Home Décor & Electronics

  • Sports & Leisure

  • Travel & Tourism

  • Media & Entertainment

  • Information Technology (Software)

  • Others

B2C E-commerce Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

    • South Korea

  • Latin America

    • Brazil

    • Mexico

    • Argentina

  • Middle East and Africa

    • UAE

    • Saudi Arabia

    • South Africa

List of Key Players in the B2C E-commerce Market

  • Amazon.com, Inc.

  • Alibaba Group Holding Limited

  • ASOS

  • eBay Inc.

  • Flipkart.com

  • FirstCry.com

  • FARFETCH UK Limited

  • JD.com, Inc.

  • Jumia

  • MercadoLibre SRL

  • Rakuten Group, Inc.

  • Rappi Inc.

  • Shopee

  • Walmart

  • Zalando 

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