B2C E-Commerce Market Size, Share & Trends Report

B2C E-Commerce Market Size, Share & Trends Analysis Report By Type (B2C Retailers, Classifieds), By Application (Automotive, Personal Care), By Region, And Segment Forecasts, 2018 - 2025

  • Published Date: Sep, 2017
  • Base Year for Estimate: 2016
  • Report ID: GVR-1-68038-691-2
  • Format: Electronic (PDF)
  • Historical Data: 2014 - 2016
  • Number of Pages: 100

Industry Insights

The B2C e-commerce market size was valued at USD 2,724.74 billion in 2016, owing to the increasing global per capita income, rising disposable income, growing internet penetration and increasing use of smartphones. The increasing acceptance of technology is allowing the e-commerce sector to be more efficient and reachable. The growing middle-class population and intense use of social media is also aggravating the demand of online purchasing of various products and services.

China B2C e-commerce market

The internet has transformed the way people sell and buy goods and services. E-commerce or online retail is changing the shopping experience for customers. Banks and other players in e-commerce market are allowing a safe and secured online platform to pay easily via payments gateway. E-commerce market players are focusing on unique changes to their business models in order to enable sellers & consumers to transact online. The big retailers in the market are trying to complement their traditional retailing with online commerce and tying up with other big e-commerce players.

Increasing use of artificial intelligence (AI) and chatbots are innovating various ways of doing effective and efficient advertisement of online commerce. Social networks are also paving way for reaching maximum number of customers. “m” is increasingly replacing the “e” in e-commerce, as more customers get on to their smartphones to buy stuff online. Lack of organized offline retail sector beyond major cities along with proliferation of cheap smartphones and falling data charges are driving the online commerce worldwide.

The market is very volatile in nature and is experiencing a fierce competition, therefore, marked by an extensive presence of mergers and acquisitions. The key players in the market include Amazon, Alibaba, Jindong, Flipkart, and PayPal. Along with global giants such as Amazon and Alibaba, the homegrown players are also showing tremendous growth and attracting big investors. This scenario has taken the competition to a whole different level. Market players are distinguishing themselves by providing niche product offering along with innovative services.

Application Insights

Based on application, the B2C e-commerce market has been classified into automotive, beauty & personal care, books & stationery, consumer electronics, clothing & footwear, home décor, industrial & science, sports & leisure, travel & tourism. The clothing and footwear segment dominated the market in terms of revenue in 2016. Travel and tourism segment is expected to grow significantly over the forecast period. This growth is attributed to technological advancements and increasing internet penetration.

The automotive segment includes various products related to different types of automobiles. The products include automotive body parts, accessories, lighting and others. Beauty & personal care segment various cosmetics, hair related tools, massage equipment and many more. Consumer electronics segment will dominate the revenue share in forecast period and this segment includes mobile phones, smart electronics, audio & video electronics, accessories and others.

Last few years witnessed increase in purchasing of sports and fitness equipment. Similarly, home décor and furniture market is also growing. The clothing and footwear segment always been a favorite amongst the customers. Increasing use of smartphones and growing number of interactive mobile apps are expected to enhance travel and tourism segment.

Type Insights

Based on type, the market has been classified into B2C retailers and classifieds. The B2C retailers segment dominated the market in terms of revenue in 2016.and is expected to remain dominant over the forecast period. Whereas, classifieds segment is expected to show highest growth rate over the forecast period. This growth is attributed to growth in mobile classifieds advertising, low cost of online advertising and decreasing print advertising market.

B2C e-commerce market

Increasing smartphone and internet penetration especially in tier 2 cities is largely appealing to the growing middle-class populations. This is increasing overall B2C retailers segment globally. Every passing year is increasing the number of online population significantly which is helping online retailing segment to grow.

Regional Insights

In terms of revenue, the Asia Pacific region dominated the industry in 2016 and is expected to remain dominant over the forecast period. This region accounts for high percentage of global population and Chinese & Indian economies are one fastest growing economies of the world. Increasing disposable income and growing internet penetration is driving e-commerce market in this region.

Chinese market is going through a consumer revolution, international products taking benefit of innovative marketing, research techniques and advertising. Brand consciousness is getting more importance in attracting Chinese consumers. Luxury goods and service providers are experiencing great growth in China.

MEA and South America regions are expected to grow at higher rate during the forecast period. MEA region have a dynamic young population with one of the highest global per capita income. In addition to it, high level internet penetration is rapidly evolving online shopping market in the region.

North America and Europe regions are anticipated to witness steady growth over the forecast period. U.S. consumers are open to foreign brands and products. They are more aware about overconsumption and environment. Consumers are very specific about quality of product, its composition and price. North America has one of the highest rate of internet penetration.

B2C E-Commerce Market Share Insights

A few of the major industry players include Alibaba (China), Amazon.com, Inc. (U.S.), and eBay. Inc.(U.S.). These players are involved in strategies such as partnerships, business expansions, new product developments, and contracts to expand their market share.

Report Scope



Base year for estimation


Actual estimates/Historic data

2014 - 2016

Forecast period

2017 - 2025

Market representation

Revenue in USD Billion & CAGR from 2017 to 2025

Regional scope

North America, Europe, Asia Pacific, South America, and MEA

Country scope

U.S., Canada, Mexico, UK, Germany, France, Spain, Italy, Japan, China, India, South Korea, Australia and Brazil

Report coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

15% free customization scope (equivalent to 5 analysts working days)

If you need specific market information which is not currently within the scope of the report, we will provide it to you as a part of the customization

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global B2C e-commerce market into type, application and region:

  • Type Outlook (Revenue, USD Billion; 2014 - 2025)

    • B2C Retailers

    • Classifieds

  • Application Outlook (Revenue, USD Billion; 2014 - 2025)

    • Automotive

    • Beauty & Personal Care

    • Books & Stationery

    • Consumer Electronics

    • Clothing & Footwear

    • Home Décor

    • Industrial & Science

    • Sports & Leisure

    • Travel & Tourism

  • Regional Outlook (Revenue, USD Billion; 2014 - 2025)

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • Germany

      • UK

      • France

      • Spain

      • Italy

    • Asia Pacific

      • China

      • India

      • Japan

      • South Korea

      • Australia

    • South America

      • Brazil

    • Middle East and Africa (MEA)

Key questions answered by the report
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