Craft Soda Market Size To Reach $1,189.3 Million By 2033

April 2026 | Report Format: Electronic (PDF)

Craft Soda Market Growth & Trends

The global craft soda market size is expected to reach USD 1,189.3 million in 2033 and is projected to expand at a CAGR of 5.4% from 2026 to 2033, according to a new report by Grand View Research, Inc. Increasing social awareness about the health problems caused by sugary as well as alcoholic drinks is one of the major drivers of this industry. The market is reforming itself by shifting its alignment from carbonated soft drinks containing artificial sweeteners to natural, sweet-laden, low-calorie beverages. Craft sodas are also known as a specialty, small-batch, or artisanal sodas. It is gaining a competitive market share owing to its formulation and natural ingredients, unique packaging, and innovative flavors. The rising trend of gourmet food, as well as wellness food, is expected to bode well with the growing demand for craft sodas.

Established brands have been enhancing their product portfolios and launching innovative marketing strategies to gain traction and increase consumer engagement with the brand. For instance, in May 2020, San Antonio, Texas-based Southside Craft Soda launched a Go Local Giveaway for its customers. The cola-flavored segment held the largest revenue share in 2025. New product launches are likely to bode well with the segment growth. Top private players including Jones Soda, Boylan Bottling Co., and Reed’s Inc. offer cola-flavored craft soda. However, the tropical fruit flavors segment is likely to register the fastest growth rate during the forecast period. The off-trade distribution channel segment led the industry in 2025.

The broadening of off-trade distribution channels has led to the easy availability of craft sodas to consumers, which is the primary driver augmenting segment growth. Supermarkets & hypermarkets emerged as the key distribution channel for craft soda brands on account of their large distribution network, goodwill, and huge customer base. Asia Pacific is likely to register the fastest CAGR during the forecast period. Increasing product launches by regional craft brands in countries, such as India, China, Japan, and South Korea, through various e-commerce channels and company websites, are the key factors promoting the growing trend of craft soda in the region. Key players face intense competition from each other, as some of them operate at several locations and have large customer bases. The presence of many small-scale players is also leading to increased competition.

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Craft Soda Market Report Highlights

The tropical fruit-flavored craft soda is expected to grow at a CAGR of 6.4% over the forecast period from 2026 to 2033. The demand for tropical soda–flavored craft sodas is rising as consumers increasingly seek experiential, flavor-forward beverages that offer an escape from conventional cola profiles.
Glass packaging accounted for the largest revenue share of 55.9% in 2025 in the global craft soda industry. The demand for craft soda packaged in glass is rising as consumers increasingly associate glass bottles with premium quality, authenticity, and clean labeling.
Sales of craft soda through the off-trade channels held the largest revenue share of 57.9% in 2025. Sales through this channel are rising as consumers increasingly prefer to discover, purchase, and consume premium beverages at home, driven by convenience, value, and broader product access.
The North America craft soda industry dominated the market and accounted for a share of 32.8% in the global market in 2025. Consumption of craft soda is rising across North America as consumers increasingly seek clean-label, flavorful alternatives to mass-produced carbonated drinks.