Digital Marketing Software Market To Reach $321.77 Billion By 2033

Digital Marketing Software Market Growth & Trends

The global digital marketing software market size is expected to reach USD 321.77 billion by 2033, registering a CAGR of 17.9% from 2025 to 2033, according to a new study conducted by Grand View Research, Inc. A growing focus on expanding customer reach globally and the quick digitization of many corporate sectors are driving the growth of the digital marketing software market. As the Internet, smartphones, social networking sites, and online marketing software become more widespread, and businesses increasingly use digital marketing strategies to study consumer behavior. Additionally, COVID-19 has benefited the sales of digital marketing products. During the COVID-19 pandemic, companies opt for digital marketing software to promote and market their products to a wider audience.

The digital marketing software market has been evolving continuously in line with technological advances and the changing needs of the incumbents of various end-use industries and industry verticals, especially small and medium enterprises. Several vendors are striking strategic partnerships with end users, helping them strengthen their digital marketing activities. For instance, in April 2021, Adobe Inc. partnered with FedEx to increase e-commerce innovation. Integrating ShopRunner (an e-commerce platform and a subsidiary of FedEx Services) with Adobe Commerce is a multi-year initiative. It added benefit to Adobe merchants as they can use FedEx's Digital and Physical Networks to support e-commerce growth.

Vendors are launching new cloud solutions and services to increase their market position and improve their existing offerings. For instance, in August 2021, International Business Machine Corporation collaborated with Silverpop, a cloud-based digital marketing platform provider, to create digital marketing software. The two companies collaborated to build customer profiles for their clients based on their demographics, buying history, interests, time, location, and devices used to shop by creating multichannel marketing campaigns and connecting them to other data sources. Thus, this is expected to drive market growth.

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Digital Marketing Software Market Report Highlights

• The adoption of marketing automation software is anticipated to gain traction over the forecast period it is widely used by marketing departments to effectively market their products on multiple online channels, such as websites, email, and social media, and to automate repetitive tasks.

• The managed services segment is expected to grow at a significant CAGR over the forecast period driven by the growing preference among businesses to outsource the management of their digital marketing software and operations

• The cloud segment dominated the market and accounted for the largest revenue share in 2024. The rapid digital transformation across industries is propelling the adoption of cloud-based digital marketing software.

• The SMEs segment is expected to grow at a significant CAGR during the forecast period. Many SMEs operate in local or niche markets and seek tools that help them engage with specific customer segments effectively.

• Asia Pacific is anticipated to register the highest growth rate over the forecast period, owing to the increasing popularity of social media and the rising preference for e-commerce and m-commerce, particularly in emerging economies, such as India, Indonesia, and Thailand, among others.

Digital Marketing Software Market Segmentation

Grand View Research has segmented the global digital marketing software market based on type, software, services, deployment, enterprise size, end use, and region:

Digital Marketing Software Type Outlook (Revenue, USD Billion, 2021 - 2033)

• Software

• Services

Digital Marketing Software Software Outlook (Revenue, USD Billion, 2021 - 2033)

• CRM Software

• Email Marketing

• Social Media

• Search Marketing

• Content Management

• Marketing Automation

• Campaign Management

• Others

Digital Marketing Software Services Outlook (Revenue, USD Billion, 2021 - 2033)

• Professional Services

• Managed Services

Digital Marketing Software Deployment Outlook (Revenue, USD Billion, 2021 - 2033)

• Cloud

• On-premise

Digital Marketing Software Enterprise Size Outlook (Revenue, USD Billion, 2021 - 2033)

• Large Enterprises

• SMEs

Digital Marketing Software End Use Outlook (Revenue, USD Billion, 2021 - 2033)

• Automotive

• BFSI

• Education

• Government

• Healthcare

• Manufacturing

• Media & Entertainment

• Others

Digital Marketing Software Regional Outlook (Revenue, USD Billion, 2021 - 2033)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

• Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Australia

• Latin America

  • Brazil

• Middle East & Africa

  • UAE

  • Saudi Arabia

List of Key Players in the Digital Marketing Software Market

• Adobe

• Hewlett-Packard Enterprise Company

• Hubspot, Inc.

• IBM Corporation

• Marketo, Inc.

• Microsoft

• Oracle Corporation

• Salesforce.com, Inc.

• SAP SE

• SAS Institute, Inc.

• South Africa