Digital Marketing Software Market Worth $264.15 Billion By 2030

February 2022 | Report Format: Electronic (PDF)

Digital Marketing Software Market Growth & Trends

The global digital marketing software market size is expected to reach USD 264.15 billion by 2030, registering a CAGR of 19.1% from 2022 to 2030, according to a new study conducted by Grand View Research, Inc. The market has been evolving continuously in line with the advancements in technology and the changing needs of the incumbents of various end-use industries and industry verticals, especially small and medium enterprises. Furthermore, the unabated transition from desktops to smartphones as the rapid increase in the number of smartphone users would expose more individuals to online ads is anticipated to drive the market growth.

The market has been evolving continuously in line with the advances in technology and the changing needs of the incumbents of various end-use industries and industry verticals, especially small and medium enterprises. Several vendors are striking strategic partnerships with end users and helping them in strengthening their digital marketing activities. For instance, In February 2021, International Business Machines Corporation partnered with Palantir. The partnership will include IBM's hybrid cloud data platform designed to make hybrid cloud and AI environments more accessible to organizations. The partnership will support the implementation of AI-infused applications with IBM Watson as well as assist customers or clients in accessing, analyzing, and acting on massive volumes of data.

The growing trend of remote working and collaborative approaches has shifted the focus of marketing campaigners toward social media, search engines, and media websites. They are leveraging the rising demand for streaming services such as Amazon Prime, Netflix, and Hulu. In Italy, the number of first-time installations of Netflix was up by over 57% in March 2020. The significant advantage of digital marketing is that it is measurable. Digital marketing software enables marketers to obtain a clear picture of their Return on Investment (ROI), spending, and activities that generate the highest number of quality leads and at the expense incurred.


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Digital Marketing Software Market Report Highlights

  • The adoption of marketing automation software is anticipated to gain traction over the forecast period it is widely used by marketing departments to effectively market their products on multiple online channels, such as websites, email, and social media, and to automate repetitive tasks

  • The managed services segment is anticipated to register the highest CAGR during the forecast period. The increasing need for cloud-based managed services and the growing dependence of organizations on IT assets to improve their business productivity are the major factors contributing to the growth of the managed services segment

  • The cloud segment is expected to register significant growth over the forecast period as it helps businesses in improving cost structures and setting up a control center to monitor, arrange, and coordinate various components of their digital marketing campaign

  • The SMEs segment is anticipated to register the highest CAGR over the forecast period owing to the increasing role of government authorities in the provision of capital to small & medium enterprises for embracing digitization is anticipated to propel the growth of the segment

  • Asia Pacific is anticipated to register the highest CAGR over the forecast period, owing to the increasing popularity of social media and the rising preference for e-commerce and m-commerce, particularly in emerging economies, such as India, Indonesia, and Thailand

Digital Marketing Software Market Segmentation

Grand View Research has segmented the global digital marketing software market based on solution, service, deployment, enterprise size, end-use, and region:

Digital Marketing Solution Outlook (Revenue, USD Million, 2017 - 2030)

  • CRM Software

  • Email Marketing

  • Social Media

  • Search Marketing

  • Content Management

  • Marketing Automation

  • Campaign Management

  • Others

Digital Marketing Software Service Outlook (Revenue, USD Million, 2017 - 2030)

  • Professional Services

  • Managed Services

Digital Marketing Software Deployment Outlook (Revenue, USD Million, 2017 - 2030)

  • Cloud

  • On-premise

Digital Marketing Software Enterprise Size Outlook (Revenue, USD Million, 2017 - 2030)

  • Large Enterprises

  • Small & Medium Enterprises (SMEs)

Digital Marketing Software End-use Outlook (Revenue, USD Million, 2017 - 2030)

  • Automotive

  • BFSI

  • Education

  • Government

  • Healthcare

  • Manufacturing

  • Media & Entertainment

  • Others

Digital Marketing Software Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

  • Asia Pacific

    • China

    • India

    • Japan

  • Latin America

    • Brazil

  • MEA

List of Key Players in the Digital Marketing Software Market

  • Adobe, Inc.

  • Hewlett Packard Enterprise Company

  • Hubspot, Inc.

  • International Business Machines Corporation

  • Marketo, Inc.

  • Microsoft Corporation

  • Oracle Corporation

  • Salesforce.com, Inc.

  • SAP SE

  • SAS Institute, Inc.

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