The global enterprise generative AI market size is expected to reach USD 19,808.7 million in 2030 and is expected to grow at a CAGR of 38.4% from 2025 to 2030 according to a new report by Grand View Research, Inc. Owing to the rising adoption of generative AI, businesses are increasingly utilizing this technology to automate a wide array of tasks and improve operational efficiency. This ranges from handling administrative duties like data processing and scheduling to executing more intricate functions like predictive maintenance within the manufacturing sector. The application of AI-driven automation is enhancing efficiency across diverse domains.
With advancements in deep learning algorithms and neural networks, AI models can generate highly realistic and detailed images, blurring the natural and synthetic lines. This technology has transformative applications in various fields, including design, entertainment, and virtual reality, where AI-generated visuals can enhance user experiences and create new possibilities. However, challenges such as ethical considerations, bias mitigation, and ensuring data privacy must be carefully addressed to unlock the benefits of generative AI in image generation fully. NVIDIA has revealed a new tech, which uses powerful AI tech to turn primitive doodles. The tool leverages generative adversarial networks to convert segmentation maps into lifelike images.
The healthcare industry was leveraging generative AI for various applications, including medical imaging analysis, drug discovery, and personalized treatment plans. AI-powered diagnostic tools were aiding clinicians in interpreting complex medical images more accurately and efficiently, leading to earlier disease detection and improved patient outcomes. Additionally, AI algorithms were assisting in drug development by predicting molecular structures and analyzing vast datasets to identify potential candidates for new medications.
AI-driven voice assistants in customer service and smart devices are developing to imitate human interactions, powered by generative AI that enables more authentic dialogues, improved contextual understanding, and personalized replies. These evolving systems are gaining enhanced capabilities and versatility, serving multiple purposes across different applications. Additionally, in the realms of entertainment, gaming, and virtual reality, generative AI is transforming the creation of audio content. Sophisticated algorithms produce realistic voices, musical pieces, and immersive sound effects, revolutionizing the audio experience within these industries.
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The software segment dominated the market with a share of over 72.5% in 2024
The text segment dominated the market with a revenue share in 2024
The marketing and sales segment dominated the market with the largest revenue share in 2024
The IT & Telecom segment dominated the market with the largest revenue share in 2024, driven by the growing adoption of generative AI in network optimization, customer support, and automation.
North America dominated the enterprise generative AI market with a share of 41.0% in 2024, due to the presence of major technology companies such as OpenAI, Microsoft, and Google LLC, which are driving innovation in AI applications
Grand View Research has segmented the global enterprise generative AI report based on component, model type, application, end use, and region:
Enterprise Generative AI Components Outlook (Revenue, USD Million, 2018 - 2030)
Software
Services
Enterprise Generative AI Model Type Outlook (Revenue, USD Million, 2018 - 2030)
Text
Image/Video
Audio
Code
Enterprise Generative AI Application Outlook (Revenue, USD Million, 2018 - 2030)
Marketing and Sales
Customer Service
Product Development
Supply Chain Management
Others (Research and Development, Risk Management, etc.)
Enterprise Generative AI End Use Outlook (Revenue, USD Million, 2018 - 2030)
IT & Telecom
BFSI
Retail & E-commerce
Healthcare
Manufacturing
Media and Entertainment
Others
Enterprise Generative AI Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Asia Pacific
China
India
Japan
South Korea
Australia
Latin America
Brazil
Middle East and Africa
KSA
UAE
South Africa
List of Key Players in Enterprise Generative AI Market
AWS Inc.
Google LLC
H20.ai
IBM Corporation
Intel Corporation
Jasper.ai
Microsoft Corporation
Nvidia Corporation
OpenAI
Oracle Corporation
Synthesis AI
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