The global fruit and vegetable juice market size is estimated to reach USD 512.81 billion by 2033, registering a CAGR of 6.3% from 2025 to 2033, according to a new report by Grand View Research, Inc. Some of the key factors driving the market are the increasing consumption of fruit juices, the introduction of fruit and vegetable blends, and rising disposable income in emerging countries. The adoption of healthier lifestyles and the advent of cold-pressed juices is propelling market potential in the upcoming years. The consumption of soft drinks, such as non-alcoholic beverages, cola, flavored sodas, and other sugar-sweetened beverages, is seen to be reducing globally.
These drinks have no nutritional value in sharp contrast to fruit and vegetable juices available on the market. High sugar, fructose corn syrup, phosphoric acid, artificial sweeteners, and caffeine content are some of the main ingredients in such drinks that culminate in a wide range of diseases. In terms of product, the fruit juices segment led the market in 2024. Consumers have become more aware of the harmful health effects associated with the consumption of sugary carbonated drinks. In addition to this, the growing focus on healthy lifestyles among the young, as well as working-class populations across the globe, is increasing the scope for natural fruit-based beverages.
The supermarkets/hypermarkets distribution channel segment accounted for the largest market share in 2024. The increasing demand for different products from different brands in a single place has boosted the sales through supermarkets. According to a blog published in SPENDMENOT in August 2021, 60% of U.S. consumers preferred shopping at supermarkets trying new brands & products. The market is very fragmented as various developers are engaged in the development of new products to attract more consumers.
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By product, the vegetable juice segment will register the fastest CAGR during the forecasted years due to the growing demand for healthy, fresh products along with the easy availability of a wide variety of products.
By distribution channel, the online segment is expected to record the fastest growth, and is projected to grow at the CAGR of 7.4% during the forecast period.
Asia Pacific is expected to be the fastest-growing market during the forecast period. Countries, such as China, Australia, New Zealand, and India, are expected to see a rapid surge in product consumption.
Furthermore, the increasing middle-income population and rising purchasing power in the region are expected to boost the sales of premium products like organic & natural vegetable blends & juices.
Grand View Research has segmented the global fruit and vegetable juice market on the basis of product, distribution channel, and region:
Fruit And Vegetable Juice Product Outlook (Revenue, USD Million, 2021 - 2033)
Fruit Juices
Fruit & Vegetable Blend
Vegetable Juices
Fruit And Vegetable Juice Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
Supermarkets/ Hypermarkets
Convenience Stores
Online
Others
Fruit And Vegetable Juice Regional Outlook (Revenue, USD Million, 2021 - 2033)
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Asia Pacific
China
India
Japan
Australia & New Zealand
South Korea
Central & South America
Brazil
Middle East & Africa
South Africa
List of Key Players in the Fruit And Vegetable Juice Market
The Coca?Cola Company
PepsiCo
Fresh Del Monte
Bolthouse Farms, Inc.
Lakewood Organic Juices
Welch's
Ocean Spray
Keurig Dr Pepper Inc.
The Kraft Heinz Company
Dole Packaged Foods, LLC
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