GVR Report cover Fruit And Vegetable Juice Market Size, Share & Trends Report

Fruit And Vegetable Juice Market Size, Share & Trends Analysis Report By Product (Fruit, Vegetable Juices), By Distribution Channel (Supermarkets/Hypermarkets, Online), By Region, And Segment Forecasts, 2022 - 2030

  • Report ID: GVR-2-68038-074-3
  • Number of Pages: 75
  • Format: Electronic (PDF)

Report Overview

The global fruit and vegetable juice market size was valued at USD 131.62 billion in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 6.3% from 2022 to 2030. A rise in the consumption of fruit juices, changes in consumer tastes, adoption of healthier diets, and the advent of cold-pressed juices are the major factors accelerating the growth of the market globally. The COVID-19 pandemic has had a direct and indirect impact on the global market. It affected the raw material as well as application industries market. According to the U.S. Department of Agriculture (USDA), grower prices for vegetables started at a low level in 2020 and are expected to decline further.

U.S. fruit and vegetable juice market size, by product, 2020 - 2030 (USD Billion)

Moreover, the prices of all fruits and vegetables dropped by more than 10% in April 2020 as compared to April 2019. Consumers are increasingly opting for healthy food choices that will help maintain their body weight, meet their nutritional requirements, and prevent chronic diseases. According to a report published by the International Food Information Council (IFIC) Foundation and the American Heart Association in 2020, 95% of consumers in the U.S. sometimes or always seek healthy food choices. The increasing consumption of healthy foods and beverages is likely to shift consumer preference towards juices in the coming years.

According to the article published in November 2021, Fresh fruit is the most expensive food item in U.S. households, accounting for 36% of the market. These are one of the fastest-growing segments in the beverages industry owing to increasing health concerns among consumers. Attention to one’s health and fitness has become a vital aspect and there has been a latent shift in the consumption of healthy juices from aerated soda, which is expected to drive the market growth. Soft drinks, such as non-alcoholic beverages, cola, flavored sodas, and other sugar-sweetened beverages, have no nutritional benefit in comparison to fruit and vegetable juices.

As a result, a considerable proportion of the population prefers natural juices. This is expected to offer multiple growth opportunities in the future. The growing number of health-conscious consumers and rising awareness regarding the health benefits associated with organic vegetables and clean-label products are likely to drive the development and launch of innovative products in the market. For instance, in February 2021, Tampico Beverages launched a range of juices with three different flavors including Beet the Day, Carrot On, and Pump it Up. The increasing number of product launches with sustainable & organically manufactured ingredients is expected to fuel the market growth over the coming years.

Product Insights

On the basis of products, the global market has been further divided into fruit juices, fruit & vegetable blends, and vegetable juices. The fruit juices segment led the market in 2021 and accounted for the largest share of 61.2% of the global revenue. The segment is expected to maintain its dominance even during the forecast period. Fruit juices are available in a wide variety ranging from citrus fruits to tropical fruits. Since these juices provide nutritional value additions, they are preferred by the majority of the population. Fruit juices are incorporated as a part of the daily breakfast routine.

According to an article published by Tetra Pack in June 2020, consumers have shifted their preference to fresh juices, which has ultimately increased sales by 24% in Europe, and even more than 40% in other regions. The increasing preference for high vitamin and mineral content beverages is expected to fuel the segment growth over the forecast period. However, the vegetable juice segment is projected to register the fastest CAGR from 2022 to 2030. These are typically blends that constitute a mixture of vegetable & fruit juices providing nutritional qualities of both. The majority of the population are opting for natural juices and avoid aerated drinks that have high sugar content.

Distribution Channel Insights

The supermarkets/hypermarkets segment led the market and accounted for the largest revenue share of around 55.9% of the global revenue in 2021. Supermarkets help brands stay consumer-focused by offering products that consumers want. The availability of a wide range of products with various discount offers makes them one of the most preferred distribution channels by consumers. The ability to physically verify these products and expert assistance by sales representatives are also among the major factors contributing to the segment growth. Supermarkets, such as Walmart and ASDA, offer a wide range of fruit and vegetable juices.

Global fruit and vegetable juice market share, by distribution channel, 2021 (%)

The online distribution channel segment is anticipated to register the fastest CAGR from 2022 to 2030. The online segment witnessed significant growth throughout 2020, given the temporary and permanent closures of physical distribution channels in the region. Amazon witnessed a dramatic increase in demand on multiple fronts, including grocery items, throughout 2020. In response to the uncommon demand for its products amid the COVID-19 pandemic, the company announced the hiring of 100,000 part- and full-time positions in the U.S., including in Whole Foods and AmazonFresh (grocery delivery service) delivery networks to tackle increased consumer demand service.

Regional Insights

North America accounted for the largest share of 32.2% of the global revenue in 2021. The region has been witnessing high product demand. According to the article published in Food Navigator-USA in June 2021, the sales of conventional shelf-stable specialty & wellness juices grew by 19.6% year-on-year and shelf-stable natural product juice sales increased by 4.8%. Increasing consumption of juices as a staple breakfast product is expected to boost the market in the region over the coming years. Major market players in the U.S. are introducing new products aimed at health-conscious consumers.

For example, in Canada, in June 2021, Tim Hortons launched a range of real fruit quenchers in strawberry, watermelon, and peach flavors. Over the projected period, such initiatives are expected to offer new growth opportunities to manufacturers in the beverage industry.Asia Pacific is projected to be the fastest-growing regional market from 2022 to 2030. The presence of a large population pool, rising consumer awareness, disposable income, & health consciousness, and easy availability of international brands have led to the increased consumption of such products fueling the industry growth in these countries.

The fruit juices segment is one of the popular segments in Asian countries; thus, manufacturers are keen to capture this market by launching new products in this category. For instance, in August 2020, a Shanghai-based company, Jijuan Beverages, launched a new Rainforest Not-From-Concentrate (NFC) series of beverages with 100% pure juice and no added sugar and preservatives. The new products are especially targeted toward consumers seeking healthier alternatives to carbonated beverages.

Key Companies & Market Share Insights

Major market players face intense competition from local players in every geographic region. The existence of small-scale players who sell their products at slightly lesser prices causes the market to be highly fragmented. The only advantage key players possess is the maturity in an industry and a controlled grip over product life cycles. As these larger players attain scale of economies, production of large-scale units is easy and manageable giving them an upper hand. In November 2021, Dole Sunshine India launched its 100% natural pineapple juice with pure fruity goodness. The new beverage is manufactured with natural pineapple, enriched with vitamin C and no added sugars and preservatives.

In January 2021, CavinKare extended its product portfolio by launching fruit-based carbonated beverages. The newly launched brands are CavinKare’s first series of packaged drinks infused with immunity supporting ingredients Zinc and Vitamin A and D.In April 2021, Dabur’s leading brand Real Activ launched fruit, and veggie juice with carton packaging to boost immunity and gut & heart health. It is available in Apple, Beetroot + Carrot, Cucumber + Spinach, Orange + Carrot, and Fibre + multi-fruit variants. Some of the key players operating in the global fruit and vegetable juice market include:

  • The Coca-Cola Company

  • PepsiCo Inc.

  • Fresh Del Monte Produce Inc.

  • Dr. Pepper Snapple Group

  • Hershey

  • Grimmway Farms

  • Welch Food Inc.

  • Ocean Spray

  • Golden Circle

  • Dole Packaged Foods, LLC.

Fruit And Vegetable Juice Market Report Scope

Report Attribute


Market size value in 2022

USD 138.54 billion

Revenue forecast in 2030

USD 228.96 billion

Growth rate

CAGR of 6.3% from 2022 to 2030

Base year for estimation


Historical data

2017 - 2020

Forecast period

2022 - 2030

Quantitative units

Revenue in USD million/billion and CAGR from 2022 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; and Middle East & Africa

Country scope

U.S.; Germany; U.K.; France; China; India; Brazil; South Africa

Key companies profiled

The Coca-Cola Company; PepsiCo Inc.; Fresh Del Monte Produce Inc.; Dr. Pepper Snapple Group; Hershey; Grimmway Farms; Welch Food Inc.; Ocean Spray; Golden Circle; Dole Packaged Foods, LLC.

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options


Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the global fruit and vegetable juice market report on the basis of product, distribution channel, and region:

  • Product Outlook (Revenue, USD Million, 2017 - 2030)

    • Fruit Juices

    • Fruit & Vegetable Blend

    • Vegetable Juices

  • Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

    • Supermarkets/Hypermarkets

    • Convenience Stores

    • Online

    • Others

  • Regional Outlook (Revenue, USD Million, 2017 - 2030)

    • North America

      • U.S.

    • Europe

      • Germany

      • U.K.

      • France

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa

      • South Africa

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