The global healthy snacks market size is expected to reach USD 152.55 billion by 2030, growing at a CAGR of 6.7% from 2023 to 2030, according to a new report by Grand View Research, Inc. The industry has benefited from a growing consumer focus on the nutritional characteristics of snacks, which include high vitamins, proteins, and low calories. The rising need for on-the-go snacks, combined with the growing purchasing power of the customer, is expected to propel the market’s growth forward. The hectic lifestyles of consumers are also predicted to drive industry growth during the forecast period.
The shifting lifestyles and busy schedules have led to changes in the eating habits of consumers, with snacks increasingly being viewed as quick and convenient meal replacements. However, there is a growing inclination toward healthier snacks that not only offer convenience but also provide nutritional benefits. This has fueled the demand for healthier snack options that are perceived as beneficial for overall health. Obesity and other diet-related disorders have prompted individuals to adopt healthier lifestyles and consume snacks that offer improved nutritional value.
Snack manufacturers are placing a strong emphasis on natural ingredients and are adopting a conscientious approach toward people and the environment. Being aware of the increasing consumer demand for healthier and more sustainable food choices, these companies actively source premium and natural ingredients to craft snacks that are not only nutritious but also environment-friendly. These companies avoid artificial additives, preservatives, and excessive processing, and are dedicated to offering snacks that resonate with consumers' preferences for clean and wholesome products.
For instance, el origen, a snack brand launched by German influencer Gordon Prox in September 2022, specializes in vegan snacks that draw inspiration from Latin American cuisine. Their product lineup includes Organic Quinoa Bites, Organic Amaranth Crispies, and chips made from plantains and cassava, some of which have received awards for their quality. The healthy snacks industry is fragmented with the presence of huge global players as well as the growing share of local and regional players.
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Savory healthy snacks held the largest market share in 2022 due to the high demand from consumers working from home due to the pandemic
Low/No sugar dominated the global healthy snacks industry in 2022. The increasing prevalence of various lifestyle diseases has fueled the demand for low/no sugar snacks, which are preferred by individuals seeking to manage their weight and blood sugar levels
Bags and pouches dominated the healthy snacks industry in 2022 due to their convenience, portability, and ease of consumption, making them a preferred choice for on-the-go snacking
Supermarkets and hypermarkets dominated the market in 2022 and are expected to sustain growth through their partnership with online delivery platforms
Asia Pacific is expected to register the fastest CAGR during the forecast period. The rapid proliferation of online distribution channels in this region is the major driver in maintaining market growth
Grand View Research has segmented the global healthy snacks market based on product, claim, packaging, distribution channel, and region:
Healthy Snacks Product Outlook (Revenue, USD Billion, 2017 - 2030)
Frozen & Refrigerated
Healthy Snacks Claim Outlook (Revenue, USD Billion, 2017 - 2030)
Healthy Snacks Packaging Outlook (Revenue, USD Billion, 2017 - 2030)
Bags & Pouches
Healthy Snacks Distribution Channel Outlook (Revenue, USD Billion, 2017 - 2030)
Supermarkets & Hypermarkets
Healthy Snacks Regional Outlook (Revenue, USD Billion, 2017 - 2030)
Australia & New Zealand
Central & South America
Middle East & Africa
List of Key Players in the Healthy Snacks Market
The Kellogg Company
Hormel Foods Corporation
Dole Packaged Foods, LLC.
Del Monte Foods, Inc.
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