Jerky Snacks Market Size To Reach $7.81 Billion By 2030

Jerky Snacks Market Growth & Trends

The global jerky snacks market size is expected to reach USD 7.81 billion by 2030, registering a CAGR of 6.7% from 2025 to 2030, according to a new report by Grand View Research, Inc. The shifting trend from carbohydrate-enriched to protein-based snacks is driving the growth of the market. Jerky snacks offer high nutritional value including proteins and minerals. Such snacks become an ideal meal supplement for campers and hikers owing to light weight and long-lasting features.

The beef segment dominated the market and contributed more than 50.0% of the revenue share in 2019. Traditionally, beef is a favorite kind of red meat among U.S. consumers owing to affordability and flavor. However, the pork and poultry product segments are expected to witness a steady growth in the upcoming years. Several health-conscious consumers prefer chicken products over beef. This will create an opportunity for the manufacturers to expand their consumer base.

North America led the jerky snacks market in 2019, with more than 45.0% of the global revenue share. A large part of the U.S. population consumes jerky snacks on a regular basis, thereby driving the market in the region. However, Europe is expected to witness fastest growth rate in the near future due to the growing demand for healthy and protein enriched snacks among the consumers.

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Jerky Snacks Market Report Highlights

• Beef dominated the market with the largest revenue share of 50.7% in 2024. This prominence is largely due to consumers' preference for beef as a protein source.

• Poultry is expected to grow at the fastest CAGR of 7.3% over the forecast period. Poultry jerky is perceived as a healthier alternative to traditional red meat jerky, appealing to health-conscious consumers.

• The offline channel dominated the market with the largest revenue share in 2024. This dominance is attributed to the established presence and reach of physical retail stores such as supermarkets, hypermarkets, and convenience stores.

• The online channel is expected to grow at the fastest CAGR over the forecast period. The increasing penetration of smartphones and internet connectivity has made online shopping more accessible and convenient for consumers.

• North America's jerky snacks market dominated the global market, with the largest revenue share of 42.8% in 2024. The region's strong demand for high-protein, low-fat snacks aligns perfectly with the benefits offered by jerky products.

Jerky Snacks Market Segmentation

Grand View Research has segmented the global jerky snacks market on the basis of on product, distribution channel, and region:

Jerky Snacks Product Outlook (Revenue, USD Million, 2018 - 2030)

• Beef

• Pork

• Poultry

• Others

Jerky Snacks Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Offline

• Online

Jerky Snacks Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • Japan

  • China

  • India

  • Australia & New Zealand

  • South Korea

• Latin America

  • Brazil

• Middle East and Africa (MEA)

  • South Africa

List of Key Players in the Jerky Snacks Market

• LINK SNACKS, INC.

• Old Trapper Smoked Products

• Oberto Snacks Inc.

• The Hershey Company

• General Mills Inc.

• Chef’s Cut Real Jerky Co

• Frito-Lay North America, Inc.

• Tillamook Country Smoker

• Conagra Brands