Lingerie Market To Reach $165.69 Billion By 2033 | CAGR: 6.7%

October 2025 | Report Format: Electronic (PDF)

Lingerie Market Growth & Trends

The global lingerie market size is expected to reach USD 165.69 billion by 2033, registering a CAGR of 6.7% from 2025 to 2033, according to a new report by Grand View Research, Inc. The increasing economically independent women population, the rising focus on style quotient and luxury, and the swelling popularity of loungewear, shapewear, knickers, and panties are the factors that drive the market. Additionally, the growing number of women participating in fitness-related activities including marathons, gym, and other sports is further anticipated to surge the demand for products such as sports bras, thus fuelling the growth of the market. The high cost of raw materials and design may hamper the growth of the market.

The COVID-19 pandemic has had a negative impact on the market. In 2020, the collective effect of outlet closings, stinginess resulting from the quickly declining economic situation, and the discretionary character of lingerie made it one of the worse hit apparel categories due to the COVID-19 pandemic. Additionally, the manufacturing hubs operating globally faced a double impact. Due to the COVID-19 pandemic, manufacturing operations came to a halt, followed by an increasing number of order cancellations from foreign clients unable to sell or stock merchandise.

The briefs segment accounted for the largest share of over 55.0% in 2022. This can be attributed to the availability of several products made of comfortable fabric including cotton and nylon, designed with different styles such as hipster, shorts, and full briefs. Moreover, various key players offer special kinds of knickers with jacquard and lace designs, no VPL lace trim, and high waist control to provide comfort and other benefits, which drive the demand for the segment.

North America held the second-largest revenue share in 2022. This is attributed to the presence of a large number of lingerie companies, consumers’ inclination toward premium lingerie brands, and the growing adoption of clean and comfortable lingerie in this region. Most of the manufacturers operating in the region launched various lingerie products to cater to a large number of customers. For instance, in 2018, Victoria’s Secret launched a new line of lingerie in Miami to expand its brand’s product portfolio.

Major companies are focused on launching innovative lingerie products as per the changing fashion trend and consumer demands. Various companies are mostly utilizing e-commerce platforms to offer premium-quality branded lingerie to consumers with increased convenience. In April 2021, Calvin Klein, a PVH Corporation brand, launched its new, sustainable underwear and dual-gender loungewear range produced using sustainably sourced materials, which contributed to the round textile economy through recycled materials.

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Lingerie Market Report Highlights

By product, Briefs accounted for a 56.97% share of the global revenue in 2024, as they combine everyday comfort, versatile fit, and affordability, making them the go-to choice across age groups and markets. Shapewear is anticipated to grow at a CAGR of 7.4% from 2025 to 2033.
By distribution channel, the sale of lingerie through offline channels accounted for 60.98% of the market in 2024. The sale of lingerie through the online channel is expected to grow at a CAGR of 7.1% from 2025 to 2033, due to the convenience of home delivery, wider variety, and digital personalization.
The Asia Pacific Lingerie industry accounted for a share of 42.20% of the global market in 2024.
The North America lingerie industry is projected to grow at a CAGR of 6.7% from 2025 to 2033, driven by increasing demand for comfort-focused and inclusive lingerie.