Lingerie Market Size, Share & Trends Analysis Report By Type (Brassiere, Knickers), By Distribution Channel (Multi Brands Stores, Online), By Region, And Segment Forecasts, 2019 - 2025

Industry Insights

The global lingerie market size was valued at USD 29.9 billion in 2018 and is expected to register a CAGR of 7.5% from 2019 to 2025. Increasing awareness about the best fit, growing millennial population, and rise in spending power among women are expected to drive the market over the forecast period. Increasing availability of a broad range of products in multiple designs for various purposes such sports, bridal wear, and regular wear has also been driving the global market. Growing popularity of the global market is also attributed to increasing need among women to accentuate their natural beauty.

Increasing concerns over flexible fabric used in lingerie is another factor driving the market. Demand for the product is increasing due to usage of fabrics such as nylon, polyester, satin, lace, sheer, lycra, silk, and cotton. Lingerie designers are emphasizing on creating products with lace, embroidery, luxurious materials, and brighter hues, which is expected to drive the market over the forecast period. Consumers are more inclined towards color, fabric, and style, which is encouraging the manufacturers to introduce trendy lingerie suitable for various activities. For instance, Jockey offers a wide range of nursing and sports brassieres.

Demand for seamless and one piece intimate apparels in natural look is increasing among consumers, which is further fueling the global market growth. For instance, manufacturers such as Jockey, Enamor, Amante, and Hunkemoller offer seamless brassieres and briefs. Inclusion of a wide range of colors, finish application, and fabric design is another factor for the change in consumer behavior for lingerie.

Companies are spending on research and development to make it feasible for all shapes and sizes. Outerwear of women and focus on style quotient and comfort are other factors driving the demand for lingerie. In 2019, Parfait, a U.S. based company, launched plus sized intimate apparel with good quality, fit, and comfort in India. Whereas, in 2018, a Spanish company namely Women’s Secret entered in India and set up its stores in Bengaluru and Mumbai with Tablez Group. It is further planning to strengthen its reach to Delhi as well as East and South India.

Type Insights

In 2018, brassiere held the largest market share of more than 50.0%. Availability of fabrics and continuous change in technology have provided designers to make novel products and maintain their dominant position in the market. Innovations such as leaser cut seamless, model, and full t-shirts brasserie are now easily accessible with multiple précised sizes.

Companies use fabrics with elastic laces, pleated polyester, tulle, and micro fibre for the creative design of lingerie. For instance, Ritratti, an Italian brand, designs brassiere with liquid silicon embedded in it. Whereas, Mesh Intimate provides brassiere with a little ruffle trims.

The knickers segment is expected to expand at the fastest CAGR of 8.1% over the forecast period. Manufacturers are focusing on offering knickers made of comfortable fabric such as cotton and nylon, designed with various styles such as hipster, shorts, and full briefs. This, in turn, has increased the availability options among the consumers, thereby fueling the segment growth. Companies are coming up with special kinds of knickers such as jacquard and lace designs, no VPL lace trim, and high waisted control to provide comfort and other benefits.

Distribution Channel Insights

In 2018, multi brands stores held the leading share of 45.5% in the market. This segment has been gaining traction owing to its benefits such as advantage of scanning the products and trial facility of the product before purchase. Moreover, presence of a store associate who helps them choose the right product influences the buying decision, thereby boosting the segment growth.

Multi brands stores such as Shoppers Stop, H&M, Marks and Spencer, Carefour, Reliance Trends, MAX, and FBB are the major distributors of these lingerie of various companies. Clovia and Zivame have strengthened their offline reach. Clovia has 13 brand outlets and 150 retail touchpoints such as Central and Brand Factory. Moreover,Zivameis present in 800 multi-brand outlets such as Shoppers Stop.

Online distribution channel is expected to expand at a CAGR of 7.8% over forecast period. With an aim to reach out to the vast consumer base, companies are tying up with online retailers as well as introducing their e-portals such as Myntra, Jabong, Amazon, Nykaa, Shyaway, Elitify, Ajio, Journelle, Cosabella, Aerie, Adore Me, and Thirdlove.

Some companies have their own online portals such as Zivame.com, Clovia.com, Jockeyinternational.com, Victoriasecret.com, and hunkemoller.com. In 2017, two major brands MAE and Arabelle has tied up with Amazon to distribute their lingerie products.

Regional Insights

In 2018, Europe accounted for the largest share of more than 35.0%. The market is driven majorly by the presence of prominent players and high demand for premium and luxurious brands. Companies are focusing on designs and quality for each shape and size. High preference for premium lingerie brands as well as limited editions in Europe have contributed to the significant growth of the global market. Wider product availability, along with increased penetration of online as well as offline channels for these products, is driving the regional market.

APAC is expected to be the fastest growing regional market with a CAGR of 7.8% over the forecast period. Due to increase in awareness of best fits as usage, change in lifestyles of working millennials, increasing income to invest in best available products, and obsession of maintaining well-groomed structure are the key factors driving the product demand.

Consumers are ready to spend on upcoming products with innovations. International companies are opening their stores in the region to reach a wider customer base. For instance, Italian luxury lingerie brand, La Perla opened its stores in India. Similarly, French lingerie, Etam has entered into a joint venture with Future Group to expand its consumer base.

Lingerie Market Share Insights

Key players in the market include Jockey International Inc.; Victoria’s Secret; Zivame; Gap, Inc.; Hanesbrands Inc.; Triumph International Ltd.; Hunkemoller; Bare necessities; Calvin Klein; and MAS Holdings. Strategic initiatives such as mergers and acquisitions by the companies are boosting the growth of the market.

For instance, in 2018, Hanesbrands completed its acquisition of Bras N Things, an Australian intimate brand, to expand its millennial consumer base through online distribution channel. Similarly, in 2017, Naked Brand Group Inc. merged with Bendon Limited to further expand its business globally.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global lingerie market report on the basis of type, distribution channel, and region:

• Type Outlook (Revenue, USD Billion, 2015 - 2025)

  • Brassiere

  • Knickers

  • Shape Wear

  • Others

• Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)

  • Specialty Stores

  • Multi Brands Stores

  • Online

• Regional Outlook (Revenue, USD Billion, 2015 - 2025)

  • North America

    •  U.S.

  • Europe

    • Germany

    •  U.K.

  • Asia Pacific

    • China

    •  India

  • Central & South America

    •  Brazil

  • Middle East & Africa

    • UAE