The global oat beta glucan market size is anticipated to reach USD 504.5 million by 2033, growing at a CAGR of 8.4% from 2025 to 2033, according to a new report by Grand View Research, Inc. The industry is primarily driven by the growing demand for functional and clean-label ingredients across the food, beverage, and nutraceutical industries, fueled by rising consumer awareness regarding the health benefits of beta-glucan, particularly its proven role in cholesterol reduction, heart health improvement, glycemic control, and digestive wellness.
The increasing prevalence of lifestyle-related disorders, such as cardiovascular diseases and diabetes, is further accelerating the incorporation of oat beta-glucan into fortified foods, dietary supplements, and health drinks. The regulatory approvals for health claims in key markets such as Europe, the US, and Asia Pacific, coupled with advancements in extraction technologies and the expansion of plant-based and gluten-free product portfolios, are significantly supporting market expansion.
Oat beta glucan is widely preferred for its proven health benefits, including cholesterol reduction, improved heart health, blood sugar regulation, and enhanced digestive wellness, all of which align with the growing consumer demand for functional and clean-label products. Its high solubility ensures easy incorporation into a variety of formulations such as ready-to-drink beverages, dairy alternatives, soups, sauces, and dietary supplements without compromising texture or taste.
Powdered oat beta-glucan offers superior shelf life, convenient handling, and cost-effective storage and transportation, making it the preferred choice for manufacturers seeking scalable and efficient production processes. Its ability to maintain functional properties during thermal and mechanical processing, combined with its compatibility in formulations such as bakery mixes, dairy alternatives, dietary supplements, and functional beverages, further reinforces its market dominance over liquid and other forms.
The food and beverage end use segment held the largest revenue share of 56.9% in the global oat beta-glucan market in 2024 due to its extensive utilization in functional foods, fortified beverages, and plant-based products, driven by increasing consumer demand for heart-healthy, cholesterol-lowering, and fiber-enriched ingredients. Oat beta-glucan’s proven health benefits, including improved cardiovascular health, blood sugar regulation, and digestive wellness, align with the rising preference for clean-label and natural ingredients. Its ease of incorporation into diverse formulations such as ready-to-drink beverages, dairy alternatives, cereals, soups, and nutrition bars, along with growing regulatory approvals for health claims, further propelled its dominance in this segment.
Europe captured the largest revenue share of 44.5% in the global oat beta-glucan market in 2024 driven by the region’s strong focus on functional food innovation, stringent health regulations, and high consumer awareness of cardiovascular and digestive health benefits. Favorable regulatory frameworks, including EFSA-approved health claims for cholesterol reduction, have accelerated the adoption of oat beta-glucan in food, beverages, and nutraceuticals. The rising demand for plant-based, clean-label, and fiber-enriched products across countries such as Germany, the UK, and France, coupled with significant R&D investments and the presence of leading ingredient manufacturers, has further strengthened Europe’s dominance in the global market.
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Based on products, the soluble segment dominated the global oat beta-glucan market with the largest revenue share of 87.6% in 2024 due to its superior functional characteristics and broad applicability across food, beverage, nutraceutical, and pharmaceutical industries.
Based on form, the powder segment captured the largest revenue share of 77.7% in the global oat beta-glucan market in 2024 owing to its versatility, high stability, and ease of integration across multiple end-use industries, including food and beverages, nutraceuticals, and personal care.
The US dominated the North America oat beta-glucan market with the largest revenue share of 52.4% in 2024 owing to its high consumer adoption of functional and fortified foods, robust demand for dietary supplements, and growing awareness of heart health and cholesterol management benefits. Favorable FDA-approved health claims, strong presence of leading manufacturers, and continuous innovation in plant-based and clean-label product formulations further reinforced the country’s market leadership.
Grand View Research has segmented the global oat beta glucan market on the basis of product, form, end-use, and region:
Oat Beta Glucan Product Outlook (Volume Kilotons; Revenue, USD Million, 2018 - 2033)
Soluble
Insoluble
Oat Beta Glucan Form Outlook (Volume Kilotons; Revenue, USD Million, 2018 - 2033)
Powder
Liquid
Other Forms
Oat Beta Glucan End-use Outlook (Volume Kilotons; Revenue, USD Million, 2018 - 2033)
Personal Care & Cosmetics
Food and Beverage
Pharmaceuticals
Animal Health
Other End Uses
Oat Beta Glucan Regional Outlook (Volume Kilotons; Revenue, USD Million, 2018 - 2033)
North America
U.S.
Canda
Mexico
Europe
Germany
UK
France
Asia Pacific
China
India
Japan
South Korea
Latin America
Brazil
Middle East & Africa
List of Key Players in the Oat Beta Glucan Market
Cargill, Incorporated
Kerry Group plc.
Tate & Lyle
Lantmännen Biorefineries
Swedish Oat Fiber AB
COSCIENS BIOPHARMA
Oy Karl Fazer Ab
Guangzhou Sinocon Food Co., Ltd.
L&P Food Ingredient Co., Ltd.
Nova Laboratories
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