Organic Liquid Soap Market Size Worth $117.5 Million By 2027

August 2020 | Report Format: Electronic (PDF)

Organic Liquid Soap Market Growth & Trends

The global organic liquid soaps market size is anticipated to reach USD 117.5 million by 2027, according to a new report by Grand View Research, Inc., expanding at a CAGR of 7.9% from 2020 to 2027. Demand for the product is driven by rising consumer awareness regarding the harmful effects of soaps manufactured using synthetic ingredients. At a macro level, increasing product availability across all distribution channels continues to capture consumer interest worldwide.

Despite its organic halo, consumers prefer organic liquid soaps due to their beneficial properties, including anti-bacterial properties and soothing fragrances. These products are available in a wide variety of packaging options, such as glass/plastic bottles and spouted pouches. Prominent brands worldwide continue to opt for spouted pouches owing to its convenience of use. In the near term, brands are likely to employ sustainable packaging materials due to rising global concerns regarding the production and consumption of plastic-based packaging products.

Organic liquid soaps have been posing a significant threat to conventional bathing bars over the years. At a broad level, advancements in innovative dispenser systems are likely to create a healthy demand for the product in the foreseeable future. In addition, prominent industry players have been launching innovative products with customizable soap bases to attract a varied set of consumers. Such factors are expected to fuel the product demand in the near term.

North America emerged as the largest market for organic liquid soaps in 2019. This region is forecast to retain its pole position throughout the forecast timeframe, given the rising popularity of liquid-based hygiene products among an expanding consumer base. The U.S. is anticipated to remain the most prominent market within North America throughout the forecast period. The presence of stringent regulations regarding personal hygiene, most notably in the healthcare sector, is expected to strengthen the market position of North America in the foreseeable future.

The market is characterized by intense competitive rivalry, with both domestic and internationally-renowned players sharing the market space. In the coming years, market participants are likely to focus on offering customized products to their customers to remain competitive.

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Organic Liquid Soap Market Report Highlights

In terms of application, the household segment accounted for 61.8% share of the overall revenue in 2019
North America held the largest share of 31.5% in 2019 owing to the increasing popularity of liquid-based hygiene products among consumers
Product innovation emerged as the key strategy deployed by the majority of market players to stay abreast of the competition.