The global organic liquid soaps market size was valued at USD 64.0 million in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 7.9% from 2020 to 2027. Increasing consumer awareness regarding personal hygiene, paired with growing concerns about the harmful effects of chemical-based ingredients, is bolstering the demand for organic liquid soaps worldwide. The higher cost of organic liquid soaps as compared to that of other liquid soaps and soap bars is expected to hamper the demand for the product over the forecast period. However, manufactures are likely to launch new product variants at affordable prices in the foreseeable future to offset the issues associated with higher price points. The COVID-19 pandemic has unprecedented market opportunities for all industry participants as there has been an increase in consumer spending on personal care and hygiene products.
Increasing demand for hand hygiene has resulted in bulk buying across all hand hygiene product categories, including organic liquid soaps. However, lockdowns across countries worldwide have disrupted supply chains, thereby leading to a disparity between supply and demand. In the near future, tier-1 stakeholders are expected to increase their scale of operation to cater to the rising product demand. India is expected to emerge as one of the most lucrative markets for organic liquid soaps over the forecast period. Given the rich heritage of Ayurveda in the country, manufacturers are likely to introduce new products with natural fragrance and organic ingredients. The concept of ‘back to nature’ is expected to create a healthy demand for organic liquid soaps among Indian consumers in the near future.
Various studies suggest that consumers increasingly prefer personal hygiene products that promote convenience on the packaging front. In this respect, the organic liquid soaps market is being driven by increasing consumer demand for products packaged in convenient formats, such as spouted pouches. Furthermore, manufacturers are expected to focus on employing sustainable packaging materials, given the rising concerns regarding the employment of plastic-based packaging materials.
The household segment led the market and accounted for 61.8% share of the global revenue in 2019. At a macro level, rising disposable income among the middle-class population, most notably in Asian countries, is strengthening the segment growth. In the coming years, this segment is likely to be driven by high product consumption across households in urban and semi-urban regions worldwide.
Government-initiated campaigns, such as the Total Sanitation Campaign and the Swachh Bharat Mission, are expected to boost the product demand in households. The commercial segment is anticipated to witness moderate yet strong growth over the forecast period. The novel COVID-19 crisis is expected to catalyze the growth of the commercial segment in the near future.
The supermarkets and hypermarkets segment led the market and accounted for a 45.8% share of the global revenue in 2019. Consumers prefer to purchase personal care products, including organic liquid soaps, from supermarkets and hypermarkets. This channel offers a broad range of products (brands) to choose while allowing the physical verification of the product.
The online segment is likely to expand at the fastest CAGR over the forecast period principally owing to the mushrooming growth of e-commerce players within the industry space. Provision of considerable discounts, paired with the convenience of free shipping and quick product delivery options, is fueling the product demand through online channels.
North America emerged as the largest regional market for organic liquid soap in 2019 and accounted for 31.5% share of the overall revenue. Led by countries such as the U.S. and Canada, companies operating within North America benefit from the rising demand for personal care products made using sustainably sourced ingredients/raw materials. North America also houses a sizable number of privately-held market participants.
Asia Pacific is expected to expand at the fastest CAGR over the forecast period. Manufacturers operating within the Asia Pacific capitalize on the abundant supply of raw materials and the availability of cheap labor. China and India continue to remain the most prominent markets within the Asia Pacific. These countries have had a long association with organic personal care and hygiene products. A sizable number of large players in these countries, most notably India, are aggressively expanding their line of organic soaps (including liquid formats). However, the export manufacturing front is principally led by small- and medium-sized manufacturers in India.
The market is moderately fragmented and has been characterized by intense competition, with both domestic and international players sharing the market space. Product development is among the major strategic initiatives adopted by prominent players to stay competitive. The rising popularity of organic ingredients within the personal care space is likely to encourage prospective manufacturers, notably small- and medium-sized companies, to establish a business. However, the dominance of well-established and internationally reputed companies is expected to maintain the threat of new entrants at a moderate level throughout the forecast timeframe. Some of the prominent players in the organic liquid soaps market include:
Oregon Soap Company
Vanguard Soap, LLC
Botanie Natural Soap, Inc.
Penns Hill Organic Soap Company
Country Rose Soap Company Ltd.
Mountain Rose Herbs
Market size value in 2020
USD 78.1 million
Revenue forecast in 2027
USD 117.5 million
CAGR of 7.9% from 2020 to 2027
Base year for estimation
2016 - 2018
2020 - 2027
Revenue in USD thousand and CAGR from 2020 to 2027
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Application, distribution channel, region
North America; Europe; Asia Pacific; Central & South America; MEA
U.S.; U.K.; Germany; China; India; Brazil; UAE
Key companies profiled
Oregon Soap Company; Vanguard Soap, LLC; Botanie Natural Soap, Inc.; Tropical Products; SFIC; Penns Hill Organic Soap Company; Lunaroma Inc.; Soap Solutions; Country Rose Soap Company Ltd.; Mountain Rose Herbs
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This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2027. For the purpose of this study, Grand View Research has segmented the global organic liquid soaps market report on the basis of application, distribution channel, and region:
Application Outlook (Revenue, USD Thousand, 2016 - 2027)
Distribution Channel Outlook (Revenue, USD Thousand, 2016 - 2027)
Supermarkets & Hypermarkets
Regional Outlook (Revenue, USD Thousand, 2016 - 2027)
Central & South America
Middle East & Africa
b. The global organic liquid soaps market size was estimated at USD 64 million in 2019 and is expected to reach USD 78.1 million in 2020.
b. The global organic liquid soaps market is expected to grow at a compound annual growth rate of 7.9% from 2020 to 2027 to reach USD 117.5 million by 2027.
b. North America dominated the organic liquid soaps market with a share of 31.5% in 2019. This is attributable to rising consumer awareness regarding hygiene.
b. Some key players operating in the organic liquid soaps market include Oregon Soap Company, Tropical Products, Vanguard Soap, LLC, SFIC, â€¢ Botanie Natural Soap, Inc., and Penns Hill Organic Soap Company.
b. Key factors that are driving the market growth include rising concerns regarding the use of synthetic ingredients in soaps and the advancement in packaging technology.
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