The global pet fitness care market size is expected to reach USD 9.76 billion by 2030, registering a CAGR of 6.7% from 2025 to 2030, according to a new report by Grand View Research, Inc. The market is driven by the increasing pet expenditure, strengthening human-animal bonds, the prevalence of obesity in pets, initiatives by key market players, and an increasing number of aged pets. Bark n' Roll, for example, offers a 30-minute mobile treadmill service for dogs in the U.S. RunBuddy Mobile, LLC is another such provider that offers trial sessions, on-demand runs, and recurring weekly runs to dog parents.
The broader trend of health and wellness extends to pets. Pet owners are increasingly looking for solutions that support their pets' overall well-being, including physical fitness. The COVID-19 pandemic had both positive and negative impacts on the market. With more people working from home, pet owners had more opportunities to incorporate their pets into their daily routines. This led to increased interest in pet-friendly workouts, indoor exercise equipment, and other fitness-related activities involving pets.
The economic impact of the pandemic, however, affected pet owners' spending habits. Some pet owners reduced discretionary spending, which impacted the global market for pet fitness care during this period, particularly premium services and products. However, as pet parents return to the work-from-office model, the demand for pet fitness services is anticipated to increase again.
The pet industry, like many others, is undergoing a digital transformation. Pet fitness care software is part of this trend, offering digital solutions for pet owners to manage fitness routines and health records. Online platforms and mobile apps have also made it easier for pet owners to book and access fitness services for their pets, enhancing convenience and accessibility. Some apps may even connect with wearable devices and sensors, such as activity trackers for pets, allowing owners to easily collect data on their pets' physical activity and health. These solutions are becoming popular as they offer owners on-the-go access to fitness tracking, health records, and wellness tips for their pets.
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Services accounted for the highest share of more than 67% of the market in 2024, while the software segment is expected to grow at the highest CAGR over the forecast period.
Based on pet type, dogs dominated the market in 2024 with a share of about 60.26%. This is owing to dogs' continued popularity as pets, the availability of a wide range of fitness products and services, and dog parents' willingness to spend on their pets.
North America pet fitness care market dominated the global industry with a share of over 41% in 2024. This is owing to the presence of key players and a high pet expenditure.
The pet fitness care market in Asia Pacific is projected to grow at the fastest CAGR of more than 7% in the coming years.
Grand View Research has segmented global pet fitness care market report on the basis of solutions, pet, and region:
Pet Fitness Care Solutions Outlook (Revenue, USD Million, 2018 - 2030)
Products/ Equipment
Balance Training Products
Pet Agility Equipment
Treadmills & Treadwheels
Other Exercise Equipment
Software
Services
Physio Assessments
Agility & Gym Sessions
Yoga Classes
Aquatic Sessions
Outdoor Fitness Exercises
Others
Pet Fitness Care Pet Type Outlook (Revenue, USD Million, 2018 - 2030)
Dogs
Cats
Others
Pet Fitness Care Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
Germany
UK
France
Italy
Spain
Norway
Sweden
Denmark
Rest of Europe
Asia Pacific
Japan
China
India
South Korea
Australia
Thailand
Rest of Asia Pacific
Latin America
Brazil
Argentina
Rest of Latin America
Middle East & Africa
South Africa
Saudi Arabia
UAE
Kuwait
Rest of MEA
List of Key Players of Pet Fitness Care Market
Gyms For Dogs
FitPaws
GoPet, LLC
GoodPup (Rover)
dogPACER (International Pet Group)
Tractive
Frolick Dogs
Kathy Santo Dog Training
Splash Canine Aquatic Services
Agility by Carlson
PawFit (Latsen Technology Ltd.)
FitBark
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