Polyvinyl Alcohol Films Market To Reach $720.1 Million By 2033

Polyvinyl Alcohol Films Market Growth & Trends

The global polyvinyl alcohol films market size is expected to reach USD 720.1 million by 2033, according to a new report by Grand View Research, Inc. It is projected to expand at a CAGR of 5.4% from 2025 to 2033. Sustainable packaging is in high demand on account of its ability to aid in the reduction of landfills and compliance with stringent regulations related to packaging. In addition, sustainable packaging solutions have gained importance on account of safety, performance, and convenience in the packaging of products.

PVA films are widely used as eco-friendly polymers and have contributed significantly to the growth of the sustainable packaging industry. Increasing government initiatives to support green packaging is also expected to be the key driving factor for the market. However, volatile raw material prices are expected to be a key challenge to the growth over the forecast period. The increasing global population, coupled with growing disposable income is offering high Purchase Power Parity (PPP) that has resulted in an improved standard of living. This is resulting in additional services being adopted, such as laundry services, in their daily routine.

The bags used in laundries are mostly manufactured using PVA films as it becomes easier for disposal. As a result, the booming laundry service industry is projected to contribute to the steady growth of the market. Growing hygiene consciousness among the consumers coupled with rising standards of living is propelling demand for detergents. In addition, the growth witnessed by the hospitality industry is also contributing significantly to the production of detergents. This, in turn, is augmenting the overall demand for PVA films in the detergent packaging industry.

Agrochemical packaging is another major driver for the market. Agrochemicals, such as pesticides, insecticides, herbicides, fertilizers, and other chemicals, are witnessing high demand in the agricultural sector. Thus, creating lucrative growth opportunities for PVA films.

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Polyvinyl Alcohol Films Market Report Highlights

• Detergent packaging dominated the polyvinyl alcohol films industry with a revenue share of 38.06% in 2024 and is forecasted to grow at a 5.9% CAGR from 2025 to 2033.

• Consumer detergent led the polyvinyl alcohol films market with a revenue share of 59.48% in 2024 and is expected to grow at a CAGR of 6.2% through the forecast period.

• North America held the largest share of 32.2% in terms of revenue of the polyvinyl alcohol films market in 2024.

Polyvinyl Alcohol Films Market Segmentation

Grand View Research has segmented the global polyvinyl alcohol films market on the basis of application, detergent type, and region:

Polyvinyl Alcohol Films Application Outlook (Volume, Tons; Revenue, USD Million, 2021 - 2033)

• Detergent packaging

• Agrochemical packaging

• Laundry bags

• Embroidery

• Others

Polyvinyl Alcohol Films Detergent Type Outlook (Volume, Tons; Revenue, USD Million, 2021 - 2033)

• Consumer detergent

• Industrial detergent

Polyvinyl Alcohol Films Regional Outlook (Volume, Tons; Revenue, USD Million, 2021 - 2033)

• North America

  • U.S.

• Europe

  • Germany

  • UK

• Asia Pacific

  • China

  • India

  • Japan

• Latin America

  • Brazil

• Middle East & Africa

List Of Key Players Of Polyvinyl Alcohol Films Market

• Kuraray Co., Ltd.

• Mitsubishi Chemical Group Corporation

• Aicello Corporation

• Sekisui Chemical Co., Ltd.

• Nippon Synthetic Chemical Industry Co., Ltd.

• MonoSol LLC

• Chang Chun Group

• Jiangmen Proudly Water-Soluble Plastic Co., Ltd.

• Foshan Polyva Materials Co., Ltd.