Polyvinyl Alcohol (PVA) Films Market Size, Share & Trend Report

Polyvinyl Alcohol (PVA) Films Market Size, Share & Trend Analysis Report By Application (Detergent Packaging, Agrochemical Packaging, Laundry Bags, Embroidery) And Segment Forecasts, 2018 - 2025

  • Published Date: Apr, 2018
  • Base Year for Estimate: 2016
  • Report ID: 978-1-68038-020-0
  • Format: Electronic (PDF)
  • Historical Data: 2014 - 2015
  • Number of Pages: 85

Industry Insights

Global polyvinyl alcohol films market size was estimated at USD 263 million in 2016. The increase in waste disposal problems coupled with stringent environment regulations is driving the need for biodegradable raw materials in the packaging industry. This factor is expected to drive the demand, particularly in the packaging industry. PVA films are environment-friendly, and they do not have a tendency to release toxic gasses upon incineration. The overall market for water-soluble applications is expected to grow at a CAGR of 4.9% from 2017 to 2025.

North America polyvinyl alcohol films market

Developments in packaging industry, particularly for detergents and agrochemicals in Asia Pacific countries such as India, China, and Taiwan, are expected to develop the demand in this region. Increasing application from various end-use industries is expected to drive the detergent demand. Green packaging initiatives in developed regions such as North America and Europe are anticipated to increase consumption levels in these regions.

Increasing detergent production and consumption are expected to grow packaging demand for this application. Water soluble PVA films are majorly preferred in detergent packaging applications owing to their non-hazardous and non-toxic properties. Growing environmental concerns owing to hazards caused by disposal of electronic products are expected to drive the PVA films market growth.

The detergent packaging segment has been further segmented into consumer detergent and industrial detergent. Fluctuating Vinyl Acetate Monomer (VAM) prices, a key raw material ingredient, is expected to curb industry participant’s growth. Fluctuating petrochemical prices are responsible for an unstable VAM pricing over the past few years Growing applications in the agricultural industry are expected to provide immense opportunities for industry participants.

Application Insights

Detergent packaging was the dominant application for water-soluble applications over the past few years. This application segment was valued over USD 90 million in 2016. Detergent packaging makes household & industrial detergents to be used without the user making any contact with it. Detergent packaging is expected to be the fastest growing application over the forecast period and is an attractive segment for industry participants.

Agrochemical packaging was the second largest application segment for water-soluble applications. This segment was worth over USD 70 million in 2016. Water-soluble films in embroidery application are still at their nascent stage and are expected to grow at a CAGR of 5.3% from 2017 to 2025. Their usage in embroidery increases the dimensional stability of the materials, whereas their usage in laundry bags eliminates contamination problems particularly in medical industry.

Regional Insights

North America was the largest regional market for PVA films and is expected to continue its dominance over the forecast period. This region was valued over USD 75 million in 2016 and is expected to register moderate growth rates over the forecast period for water-soluble applications. Increasing detergent demand from various end-use industries such as hospitals, restaurants, hotels, and domestic industries are expected to drive regional market growth.

Global PVA Films market

Europe was the second largest regional market for PVA films and was worth over USD 75 million in 2016. Asia Pacific is expected to register higher growth rates at an estimated CAGR of 5.6% from 2017 to 2025 in terms of volume. Stringent government regulations to promote water-soluble packaging systems are projected to drive market growth in this region.

Polyvinyl Alcohol Films Market Share Insights

The global market for PVA films is oligopolistic in nature and is concentrated among top few market players. Top three participants accounted for around 70% of the total market in 2016. The market is characterized by the dominance of Asian companies. The PVA films market is mainly concentrated within Asia Pacific region on account of the presence of large industries in this region. Other key players in the market include Nippon Gohsei, Jiangmen Proudly Water Soluble Plastic Co. Ltd. Changzhou, Aicello Chemicals, Sekisui Specialty Chemicals and others.

Report Scope 



Base year for estimation


Actual estimates/Historical data

2014 - 2015

Forecast period

2017 - 2025

Market representation

Revenue in USD Million, and CAGR from 2017 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa

Country scope

U.S., Germany, UK, France, China, Japan, and Brazil

Report coverage

Revenue forecasts, competitive landscape, growth factors, and trends

15% free customization scope (equivalent to 5 analysts working days)

If you need specific market information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at global, regional & country levels and provides an analysis on the industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global polyvinyl alcohol films market report on the basis of application and region:

  • Application Outlook (Volume: Tons, Revenue: USD Million; 2014 - 2025)

    • Detergent packaging

      • Consumer detergent

      • Industrial detergent

    • Agrochemical packaging

    • Laundry bags

    • Embroidery

    • Other

  • Regional Outlook (Volume: Tons, Revenue: USD Million; 2014 - 2025)

    • North America

      • U.S.

    • Europe

      • Germany

      • UK

    • Asia Pacific

      • China

      • Japan

    • Central & South America

      • Brazil

    • Middle East & Africa

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