Polyvinyl Alcohol (PVA) Films Market Size, Share & Trends Report

Polyvinyl Alcohol (PVA) Films Market Size, Share & Trends Analysis Report By Application (Detergent Packaging, Agrochemical Packaging, Laundry Bags, Embroidery), And Segment Forecasts, 2019 - 2025

  • Published Date: Jan, 2019
  • Base Year for Estimate: 2017
  • Report ID: 978-1-68038-020-0
  • Format: Electronic (PDF)
  • Historical Data: 2014 - 2016
  • Number of Pages: 86

Industry Insights

The global polyvinyl alcohol films market size was valued at USD 324.73 Million in 2017. Increasing waste disposal problems, coupled with stringent environmental regulations, is driving the need for biodegradable raw materials in the packaging industry. This factor is expected to drive the demand for PVA films, particularly in the packaging industry.

PVA films are environment-friendly and they do not release toxic gasses upon incineration. The overall market for water-soluble applications is expected to expand at a CAGR of 4.9% from 2017 to 2025.

U.S. polyvinyl alcohol (PVA) films market

Developments in the packaging industry, particularly for detergents and agrochemicals in countries such as India, China, and Taiwan, are expected to develop the demand for polyvinyl alcohol films in Asia Pacific. Increasing application from various end-use industries is expected to drive the demand for detergent.

Green packaging initiatives in developed regions, such as North America and Europe are anticipated to increase consumption of the product in these regions. Growing environmental concerns owing to hazards caused by the disposal of electronic products are expected to drive the market growth.

Water-soluble films are suitable for manufacturing bags for detergents, agrochemicals, concrete additives, and laundry. It is water soluble and is characterized as a green packaging material. Water soluble films are majorly preferred in detergent packaging applications owing to their non-hazardous and non-toxic properties.

The detergent packaging segment has been further segmented into consumer detergent and industrial detergent. China is among the leading producers for the consumer as well as industrial products. As a result, China is expected to provide lucrative growth opportunities to PVA films manufacturers.

The steady penetration of washing machines in developing economies, such as India and China is likely to be a key factor driving the demand for PVA films in consumer detergent packaging application. Growing application in the agricultural industry is expected to provide immense opportunities for industry participants. However, fluctuating petrochemical prices are responsible for an unstable PVA film pricing over the past few years.

Application Insights

Detergent packaging was the dominant application for water-soluble applications over the past few years. It is estimated to continue to expand steadily at a CAGR of 5.4% over the forecast period. Detergent packaging makes household and industrial detergents to be used without the user making any contact with it. Detergent packaging is expected to be the fastest growing application over the forecast period and is an attractive segment for industry participants.

Global polyvinyl alcohol films market

Water-soluble films in embroidery application are still at their nascent stage and are expected to register a CAGR of 4.0% from 2017 to 2025. Their usage in embroidery increases the dimensional stability of the materials, whereas their usage in laundry bags eliminates contamination problems particularly in the medical industry.

Regional Insights

North America was the largest regional market for PVA films and is expected to continue its dominance over the forecast period. This region is expected to register moderate growth rates over the forecast period for water-soluble applications. Increasing detergent demand from various end-use industries, such as hospitals, restaurants, hotels, and domestic sectors is expected to drive regional market growth.

Europe is one of the largest markets for agrochemicals and is also one of the fastest-growing exporters of food grains. Rising demand for food and the need for food safety in Europe are the factors expected to boost the demand for agrochemicals. This, in turn, is anticipated to fuel the demand for PVA films over the forecast period.

Asia Pacific is expected to register a significant CAGR of 5.9% from 2017 to 2025 in terms of revenue. Agrochemical packaging segment is one of the largest contributors to the growth of the Asia Pacific region owing to the increasing demand for agrochemicals in the region.

Polyvinyl Alcohol (PVA) Films Market Share Insights

This is considered to be a growing market in light of the rising demand for environment-friendly products, which help avoid harmful ecological as well as health impacts.

The market is highly competitive and is characterized by the presence of medium and large-scale manufacturers. Producers attain economies-of-scale as the raw materials are available at relatively lower prices and the plants are located in close vicinity to the raw material suppliers.

Key manufacturers of PVA films include Nippon Synthetic Chemical Industry Co., Ltd., Kuraray Co., Ltd., and Sekisui Chemical Co., Ltd., and others. During the past few years the global market has observed a considerable rise in the production capacity of PVA films.

Global companies such as Kuraray Co., Ltd., and The Nippon Synthetic Chemical Industry Co., Ltd. expanded production of water-soluble plastic films made from polyvinyl alcohol. The expansion was aimed at meeting the ascending demand for the aforementioned films globally.

Report Scope



Base year for estimation


Actual estimates/Historical data

2014 - 2016

Forecast period

2017 - 2025

Market representation

Volume in Tons, Revenue in USD Million & CAGR from 2017 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, Middle East & Africa

Report coverage      

Revenue forecast, volume forecast, competitive landscape, growth factors and trends

Country Scope

U.S., Germany, U.K., China, India, Japan, and Brazil

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Segments Covered in the Report

This report forecasts revenue and volume growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global polyvinyl alcohol (PVA) films market report on the basis of application and region:

  • Application Outlook (Volume, Tons; Revenue, USD Million, 2014 - 2025)

    • Detergent Packaging

      • Consumer Detergent

      • Industrial Detergent

    • Agrochemical Packaging

    • Laundry Bags

    • Embroidery

    • Others

  • Region Outlook (Volume, Tons; Revenue, USD Million, 2014 - 2025)

    • North America

      • U.S.

    • Europe

      • Germany

      • U.K.

    • Asia Pacific

      • China

      • India

      • Japan

    • Central & South America

      • Brazil

    • Middle East & Africa

Key questions answered by the report
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