Precision Viticulture Market Size To Reach $3.31 Billion By 2030

Precision Viticulture Market Growth & Trends

The global precision viticulture market size is anticipated to reach USD 3.31 billion by 2030, growing at a CAGR of 11.0% from 2023 to 2030, according to a new report by Grand View Research, Inc. The increasing focus of farmers on ensuring farm productivity coupled with the rising need to monitor grape quality is the key factor driving the adoption of advanced technology solutions at vineyards. Moreover, the demand for high-quality grapes from vine manufacturing companies is further encouraging vineyard owners to adopt precision viticulture technologies at vineyards.

Precision viticulture also includes the use of services including system integration and consulting, farm operation services, supply chain management services, and climate information services, for grape cultivation. These services are provided to the vineyard owner for assisting in the proper implementation and integration of precision technologies in vineyard practices. Moreover, the companies also offer data and analytics services that provide an in-depth analysis of the vineyards based on the data collected by different hardware and software components. The need for quality produce and better farm management is propelling the demand for precision viticulture technologies worldwide.

Moreover, the use of drones has been increasing over the years owing to the advancements in guidance systems in combination with automation. Drones provide real-time imagery and state of the crops and soil. This helps growers take preventive action to avert crop damage by analyzing/monitoring crops and identify areas where the crop is infected or has chances of failure. Vine grapes are considered high-value crops and therefore require proper maintenance and monitoring. Thus, the adoption of technologies in vineyard practices is anticipated to further witness growth during the forecast period. 

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Precision Viticulture Market Report Highlights

• The hardware segment held the highest market share of 61.3% in 2022. Drones and VRT are gaining traction among grape growers, propelling growth.

• The software segment is estimated to register the fastest CAGR of 12.1% over the forecast period. The software segment is bifurcated into cloud-based software and web-based software.

• Based on application, the market is further segmented into field mapping, weather tracking and forecasting, yield monitoring, crop scouting, irrigation management, farm labor management, and inventory management.

• The weather tracking & forecasting segment is estimated to register the fastest CAGR of 15.1% over the forecast period. Sensors are used for accurate weather tracking and forecasting. Europe accounted for the largest market share of 36.7% in 2022. The region is characterized by large vineyard fields, contributing to the highest revenue share worldwide.

Precision Viticulture Market Segmentation

Grand View Research has segmented the global precision viticulture market based on component, application, and region:

Precision Viticulture Component Outlook (Revenue, USD Million, 2017 - 2030)

• Hardware

• Drones

• Application Control Device

• Guidance System

  • GPS

  • GIS

• Remote Sensing

• Variable Rate Technology

  • Map-based

  • Sensor-based

• Driverless tractors

• Mobile devices

• Others

• Software

  • Cloud-based

  • Web-based

• Services

  • System Integration and Consulting

  • Managed Services

    • Farm Operation Services

    • Data Services

    • Analytic Services

  • Assisted Professional Services

    • Supply Chain Management Services

    • Climate Information Services

Precision Viticulture Application Outlook (Revenue, USD Million, 2017 - 2030)

• Yield Monitoring

• On-Farm

• Off-Farm

• Field Mapping

• Crop Scouting

• Weather Tracking & Forecasting

• Irrigation Management

• Inventory Management

• Farm Labor Management

Precision Viticulture Regional Outlook (Revenue, USD Million, 2017 - 2030)

• North America

  • U.S.

  • Canada

• Europe

  • UK

  • Germany

  • France

• Asia Pacific

  • China

  • Japan

  • India

  • Australia

  • South Korea

• Latin America

  • Brazil

  • Mexico

• Middle East and Africa

  • Saudi Arabia

  • South Africa

  • UAE

List of Key Players of Precision Viticulture Market

• Deere & Company

• Trimble Inc.

• Topcon

• Atlas Vineyard Management, LLC

• Deveron

• TeeJet Technologies

• TABULA

• Aha Viticulture

• Ateknea Solutions

• Group ICV