Precision Viticulture Market Size, Share & Trends Analysis Report By Component, By Application (Yield Monitoring, Field Mapping, Crop Scouting, Weather Tracking & Forecasting), By Region, And Segment Forecasts, 2020 - 2027

Report Overview

The global precision viticulture market size was valued at USD 1.27 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 9.2% from 2020 to 2027. Precision viticulture aids in increasing the output of the vineyard by providing enhanced monitoring and control of the area under cultivation. Precision viticulture involves the use of several state-of-the-art devices and systems including drones, application control devices, guidance systems, and driverless tractors, among others. Farmers are increasingly integrating these systems and devices into their vineyard production practices for increasing the productivity and yield quality of grapes. Devices such as sensors and drones provide vineyard owners insights related to plant/crop health based on the data collected, which, in turn, helps owners to take preventive steps for optimum growth of the produce. Various types of sensors such as temperature sensors, humidity sensors, and soil sensors, among others help vineyard owners to collect data that is critical to the quality of the grapes.

Thus, advancements in technology and growing awareness among growers regarding the benefits offered are collectively driving the adoption of technologies for vineyard cultivation worldwide. Real-time monitoring of fields enables growers to undertake requisite steps necessary for reducing waste or crop failure. The quality of the grapes is of utmost importance for the vineyard owners and therefore they prefer using advanced technologies for in-depth monitoring of grapes under cultivation/production. Moreover, the use of advanced technology in vineyards helps in the optimized utilization of fertilizers using variable rate technology (VRT). VRT enables farm owners/growers in fertilization, weed control, irrigation, and seeding based on the requirement of the soil or plant. Reduction in production cost and better-quality produce are some of the benefits offered by the precision viticulture technologies.

The use of precision technologies for farm applications requires technical knowledge and a pre-requisite skill set. The use of drones, driverless tractors, guidance systems, and other state-of-the-art technologies for farm practices require a high understanding of the procedures. Although the governments across several countries are undertaking steps to promote the adoption of precision technologies for farming practices, the lack of technical know-how among growers coupled with the shortage of skilled labor is collectively hindering the market growth.

Component Insights

The hardware segment accounted for more than 62% of the global revenue share in 2019. Moreover, the segment is anticipated to continue its dominance over the forecasted years. The use of drones and VRT is gaining traction among the grape growers and therefore is propelling the growth. The hardware segment has been further segmented into devices and systems, such as mobile devices, remote sensing equipment, guidance systems, drones, and variable rate technology devices, among others. These devices are used by the growers for constant monitoring and control of the vineyard. Besides, the increasing use of Geographic Information System (GIS) for visualizing and analyzing the field and thereby determine the appropriate location for the vineyard and placement of the crops in the field has positively affected the market demand.

The component segment includes software and services related to precision viticulture. The software segment is anticipated to register the highest CAGR over the forecast period. The software segment is bifurcated into the cloud-based software and web-based software. Although the web-based software sub-segment held a higher revenue share in 2019, the cloud-based software solution segment is anticipated to witness significant growth during the projected period. Cloud-based software solutions help vineyard owners in eliminating the costs involved in maintaining the IT infrastructure.

Application Insights

The yield monitoring segment dominated the global precision viticulture market in 2019 with a revenue share of over 41%. The segment is anticipated to maintain its dominance over the forecast period owing to the benefits offered in terms of identifying the effects of both internal and external forces such as weather, soil properties, pesticides, and fertilizers on the yield. Yield monitoring can be done on-farm as well as off-farm. The on-farm yield monitoring provides the grape growers with real-time information during harvest. It also enables the grape growers to generate yield maps for identifying areas of different crop yields. This further enables efficient planning and management of the production using spatial yield trends, thereby improving the overall crop productivity.

Based on application, the market is further segmented into field mapping, weather tracking and forecasting, crop scouting, irrigation management, farm labor management, and inventory management. The weather tracking and forecasting segment is anticipated to register a CAGR of over 13.6% during the forecast period. Sensors are used for providing accurate weather tracking and forecasting. Moreover, the use of advanced data analytics services helps winegrowers to monitor the crops per the weather and respond quickly to weather changes. The imminent need for crop safety and to ensure crop quality is expected to be the driving factor for the segment growth. 

Regional Insights

Europe dominated the market in 2019, accounting for over 35.5% of the revenue share. The region is characterized by the presence of large vineyard fields which contributes to the highest revenue share worldwide. Countries such as Spain, France, and Italy are the prime contributors to regional growth. These countries have a profound history of working wineries, cultivating extensive vineyards, and are among the leaders in wine grape production.

Europe is also anticipated to register the highest growth, followed by the Asia Pacific, which is expected to expand at a CAGR of 9.7%. Countries, including Australia, China, and India are the key nations contributing to the growth. To monetize the benefits offered by the implementation of advanced technologies in farms, vineyard owners in the region are increasingly shifting toward advanced mechanized practices. Besides, China is amongst the top five nations with total vineyard cultivation worldwide.

Key Companies & Market Share Insights

The market for precision viticulture is moderately fragmented with the presence of several market players. In a bid to gain early movers’ advantage and strengthen their market positions, the players are embracing various strategies, including product development, strategic collaborations, and mergers and acquisitions. For instance, in November 2019, Trimble Inc. announced the launch of its new GNSS receiver, Trimble R12. Powered by the Real-Time Kinematic and Trimble RTX positioning engine, Trimble R12 enables a faster survey of the field and reduces the owner’s dependency on conventional techniques by improving the measurement reliability, position accuracy, and precision levels of the survey conducted. Further, in May 2018, Deere & Company announced the launch of 5075GL tractor for vineyard and orchard growers. The launch was in line with the company’s strategy to provide an optimum solution for the producers of high-value crops. Some of the prominent players in the precision viticulture market include:

• Deere & Company

• Trimble

• Topcon

• Deveron UAS

• Groupe ICV

• Atlas Vineyard Management, Inc.

• Teejet Technologies

• Tracmap

• Ateknea Solutions

• Aha Viticulture

Precision Viticulture Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2027. For this study, Grand View Research has segmented the global precision viticulture market report based on component, application, and region:

• Component Outlook (Revenue, USD Million, 2016 - 2027)

  • Hardware

    • Drones

    • Application Control Device

    • Guidance System

      • GPS

      • GIS

    • Remote Sensing

    • Variable Rate Technology (VRT)

      • Map-based

      • Sensor-based

    • Driverless Tractors

    • Mobile Devices

    • Others

  • Software

    • Cloud-based

    • Web-based

  • Services

    • System Integration & Consulting

    • Managed Services

      • Farm Operation Services

      • Data Services

      • Analytic Services

    • Assisted Professional Services

      • Supply Chain Management Services

      • Climate Information Services

• Application Outlook(Revenue, USD Million, 2016 - 2027)

  • Yield Monitoring

    • On-Farm

    • Off-Farm

  • Field Mapping

  • Crop Scouting

  • Weather Tracking & Forecasting

  • Irrigation Management

  • Inventory Management

  • Farm Labor Services

• Regional Outlook (Revenue, USD Million, 2016 - 2027)

  • North America

    • The U.S.

    • Canada

    • Mexico

  • Europe

    • The U.K.

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

  • South America

    • Brazil

    • Argentina

    • Chile

  • Middle East & Africa