The global skin toner market size is expected to reach USD 900.6 million by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 4.7% over the forecast period. The market expansion is attributed to growing demand among the teenagers for products that helps in keeping the skin acne and pimple free and offers protection against rising pollution. Changing lifestyle, which expects people to spend a large chunk of their day outside their houses, has made skin care regimen, an essential part of personal grooming. Along with exercise and healthy eating habits, caring for the skin by using proper cleansing, toning, and moisturizing products on daily basis has become a part of the daily chore.
For instance, in August, 2019, Soko Glam, Inc. launched a new skin toner under the brand name, R.E.P. Nutrinature Ultra All-In-One Multitem. The product is said to offer toning as well as moisturizing characteristics. This product has the ability to maintain the softness, brightness, hydration, and youth. These products consist of many naturally derived ingredients including olive, avocado, and rose hip oil. Similarly, in the same month, Janell Stephens, launched its own line ski care products under the brand, “Face”. Along with five other products, it also consists of a two in one makeup remover cum toner named Fresh Toner. It is available for less than USD 20 on camillerose.com. The product is said to give dewy look.
In July 2019, in Sephora’s Singapore’s press day the French brand Gallinée launched face vinegar toner. The product maintains a health balance of bacteria on the face for perfect skin. It contains a blend of prebiotics and postbiotics, which help in protecting the skin by keeping free from radicals and oxidative, thereby resulting in balanced and refreshed skin texture. Similarly, in July 2019, the South Korean company, K-beauty under its brand Laneige's launched a two in one skin toner and moisturizer. The product is available for USD 33 and guarantees softness and hydration.
Key manufacturers of skin toner market include Dermalogica; Dr. Hauschka; Dickinson Brands Inc.; Johnson & Johnson Consumer Inc.; La Mer Technology, Inc.; Kiehl’s Since 1851; La Roche-Posays; Lush; Milk Makeup; PIXI - SJOVIK LTD.; THAYERS NATURAL; REMEDIES; THE BODY SHOP; and The Ordinary. The manufacturers are expected to increase spending on new product developments in order to expand their market size over the next few years.
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The fluid forms accounted for 70.1% share in 2018. These products got the first mover advantage and thus create a huge penetration. Mist forms are expected to expand at the fastest CAGR of 4.9% from 2019 to 2025
Organic products are expected to generate over USD 140 million by 2025 owing to growing popularity of natural products. Conventional products held more than 80.0% share in 2018
By gender, the women segment dominated the market, accounting for more than 85.0% share of the global revenue in 2018.
Grand View Research has segmented the global skin toner market on the basis of form, product, gender, distribution channel, and region:
Skin Toner Form Outlook (Revenue, USD Million, 2015 - 2025)
Skin Toner Product Outlook (Revenue, USD Million, 2015 - 2025)
Skin Toner Gender Outlook (Revenue, USD Million, 2015 - 2025)
Skin Toner Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
Supermarkets & Hypermarkets
Skin Toner Regional Outlook (Revenue, USD Million, 2015 - 2025)
Central & South America
Middle East & Africa (MEA)
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