The global superfood powder market size is expected to reach USD 7.11 billion by 2027, according to a new report by Grand View Research, Inc., expanding at a CAGR of 6.4% over the forecast period. The demand for the product has been growing significantly over the world owing to its various health benefits. It helps to improve the immune system, natural detoxification, and metabolism. It is also a rich source of vitamins, fibers, and minerals. With the shifting consumer preference towards organic and natural diet, the food and beverage industry has been incorporating this product in several products.
In terms of product, the organic segment is expected to expand at the fastest growth rate over the forecast period. Manufacturers have been expanding their organic portfolio by introducing new products. For instance, in March 2029, Brandless, a U.S. based company, launched 15 new products, which include superfood powders, vitamins, essential oils, and supplements. The powder products comprise matcha, plant protein, and maca. All of its products are organic, gluten-free, and vegan.
North America held the largest market share of more than 40.0% in 2019. High consumption in countries, such as the U.S. and Canada, is anticipated to boost market growth during the forecast period. Furthermore, several major producers are based in the region. Over the past few years, consumers have been adding the product in numerous food and drink items in order to obtain the health benefits of the product.
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The organic product segment is expected to witness the fastest growth during forecast years with a CAGR of 6.7% from 2020 to 2027. Growing demand for organic products among the health-conscious consumers is expected to fuel the segment growth over the next few years
The online distribution channel is expected to witness the fastest growth during forecast years with a CAGR of 7.5% from 2020 to 2027. An increasing number of companies launching e-commerce websites is boosting the online sales of the product
Asia Pacific is expected to witness the fastest growth during forecast years with a CAGR of 7.4% from 2020 to 2027. The rising importance of health wellness among millennials in developing countries, including China and India, is expected to remain a favorable factor for the industry growth
North America dominated the market and accounted for over 40.0% share of the global revenue in 2019. Wide penetration of the product in the U.S. and Canada is expected to be a key reason behind the growth.
Grand View Research has segmented the global superfood powders market on the basis of product, distribution channel, and region:
Superfood Powders Product Outlook (Revenue, USD Million, 2016 - 2027)
Superfood Powders Distribution Channel Outlook (Revenue, USD Million, 2016 - 2027)
Superfood Powders Regional Outlook (Revenue, USD Million, 2016 - 2027)
Central & South America
Middle East & Africa
List of Key Players of Superfood Powders Market
Superlife Co. Pte Ltd.
ORGAN IC d.o.o.
Suncore Foods Inc.
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