Superfood Powders Market Size, Share & Trends Analysis Report By Product (Organic, Conventional), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2020 - 2027

Report Overview

The global superfood powders market size was valued at USD 4.32 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 6.4% from 2020 to 2027. Rising awareness regarding healthy lifestyle among the consumers has been driving the demand for the superfood powder over the world. The vitamin, mineral, fiber, protein, and other nutrient contents of the fruits and vegetable products have been appealing to health-conscious consumers. Furthermore, increasing utilization of the products in beverages, ready to eat foods, and bakery has boosted the growth of the market over the years. The product has gained traction among the health-conscious consumers owing to their numerous benefits. Some of the key benefits are boosting immunity, detoxifying body, and reduce stress.

The berries, seeds and exotic algae powders are extremely popular among the consumers due to their health benefits. For instance, the detoxifying property of moringa has increased its application in food and beverages, such as green smoothies, teas, and salads, over the past few years. In addition, consumers prefer these products due to their nutritional content and they are considered to be ‘natural’ foods. These products have a minimum impact on the environment, which satisfies the consumers’ ethics.

With the increasing diet‐related diseases, such as obesity and diabetes, consumers are opting for healthy diets, which include functional foods with various benefits. Therefore, the ‘super’ products are increasingly gaining popularity across the globe, especially in the U.S., Canada, Germany, and France.

The application of these products has grown in the food and beverages of humans as well as pets. The use of chia seeds, pumpkin seeds, and sunflower seeds has grown significantly in beverages over the last few years. Lately, they are gaining traction in the cosmetics industry.

Product Insights

Conventional products accounted for a share of more than 50.0% in 2019. The launch of these wonder foods labeled as “superfruit” or “super grain” has fueled the product demand. Rising adoption of a healthy diet has been boosting the demand for these nutrient-dense and flavorful products.

The organic superfood powder segment is expected to register the fastest growth during forecast years with a CAGR of 6.7% from 2020 to 2027. Increasing spending on launches of organic products has been promoting awareness among the consumers. For instance, in January 2020, Z Natural Foods launched its Ultimate 25 Superfood Fusion. This product contains a blend of 25 organic superfoods, including fruits, raw berries, mushrooms, roots, and greens. It is a rich source of antioxidants, vitamins, amino acids, minerals, and healthy phytochemicals. Similarly, in February 2020, Love Beets, an innovative line of beet products, added ‘Love Beets’ powder to its product portfolio for the fitness and health enthusiasts. These powder forms are made with 100% beets, contain no sugar, additives or preservatives, and are gluten-free, non-GMO, organic, and vegan.

Distribution Channel Insights

Offline accounted for more than 80.0% share of the global revenue in 2019. Superfoods are being increasingly sold through hypermarkets, supermarkets, convenience stores, and pharmacies. A large number of consumers prefer buying food products from offline stores due to the shopping experience of these stores. Furthermore, brick and mortar specialty stores are the major distributors of these products. The home delivery and click and collect services of the supermarkets have been attracting consumers to purchase from these stores. The possibility to physically verify these products, along with expert assistance, is a major factor contributing to the growth of the offline distribution channel in the market.

The online distribution channel is expected to witness the fastest growth during forecast years with a CAGR of 7.5% from 2020 to 2027. An increasing number of shopping portals, along with the high penetration of smartphones, has been fueling the growth of this sales channel. Walmart, Kroger, Amazon, Alibaba Group, and Flipkart are among the leading e-commerce portals offering an extensive range of products. The online selling platform has become an affordable and convenient distribution channel for new players. Therefore, startups such as Your Super have been doing their business only through an online distribution channel.

Regional Insights

North America accounted for the largest share of over 40.0% in 2019. Rising demand for healthy foods, coupled with growing health awareness among consumers, is a key factor driving the market in the region. The majority of the product launches in the last few years have taken place in the U.S., considering the high demand. Furthermore, social media and e-commerce have fueled the demand for the product in the U.S.

Asia Pacific is expected to expand at the fastest CAGR of 7.4% from 2020 to 2027. Young consumers of the region are increasingly focusing on adopting a healthy lifestyle and diet, and hence prefer healthy beverages, thereby providing growth opportunities for products in the coming years. The markets of the region include China, India, Japan, Australia, South Korea, and Vietnam.

Key Companies & Market Share Insights

The global market is expected to remain one of the lucrative investment zones for the manufacturers on account of increasing demand for healthy and nutritious beverages among millennials. Over the past few years, product launches have been a crucial business strategy to expand the consumer base. For instance, in January 2020, Specialist Supplements, a U.K. based health food company, launched Organic GreeNourish Complete. It is a vegan product made up of 35 plant-based ingredients to create a healthy powder mix. Some of the prominent players in the superfood powders market include:

• Sunfood

• Unilever

• Superlife Co. Pte Ltd.

• Your Super

• NAVITAS ORGANICS

• ALOHA

• ORGAN IC d.o.o.

• Suncore Foods Inc.

• Supernutrients

• NATURE SUPERFOODS

Superfood Powders Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2027. Grand View Research has segmented the global superfood powders market report on the basis of product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2016 - 2027)

  • Conventional

  • Organic

• Distribution Channel Outlook (Revenue, USD Million, 2016 -2027)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2016 - 2027)

  • North America

    • The U.S.

  • Europe

    • Germany

    • The U.K.

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa