The global video streaming market size is expected to reach USD 184.27 billion by 2027, according to a new report by Grand View Research, Inc. The market is anticipated to expand at a CAGR of 20.4% from 2020 to 2027. Rising technological advancements, such as the implementation of block-chain technology in video streaming and the use of Artificial Intelligence (AI) to improve video quality, are expected to boost the demand over the forecast period. Furthermore, the rising adoption of cloud-based video streaming solutions for increasing the reach of video content is directly influencing the market growth.
This trend is observed in numerous parts of the North America and Asia Pacific regions due to rapid digitalization, increasing use of smartphones and tablets, and the growing popularity of online video streaming. In addition, the rising demand for on-demand video and extensive growth of online video is driving the market. Increasing demand for high-speed internet technologies, such as 3G, 4G, and LTE, also benefits the market. Growing usage of devices that can support digital media to access media content anywhere across the world will drive the market further.
The live video segment is expected to portray the maximum and fastest growth over the forecast period. Moreover, the recent COVID-19 outbreak is expected to have a positive impact on market growth as it has resulted in lockdown in major cities across the globe, resulting in an increased need for entertainment. Thus, the viewership of video streaming services has drastically risen across the globe. Many major video streaming platforms, including Netflix, Amazon Prime Video, YouTube, Disney+ have registered a significant spike in viewership worldwide.
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Increasing usage of videos in corporate training and the positive impact of video streaming in the education sector are anticipated to drive the market’s growth
The over-the-top (OTT) solution segment is expected to register the highest CAGR during the forecast period
Asia Pacific regional market is expected to have the fastest growth rate from 2020 to 2027, majorly due to the increasing demand for high-speed internet connectivity and on-demand video streaming
Grand View Research has segmented the global video streaming market based on streaming type, solution, platform, service, revenue model, deployment type, user, and region:
Video Streaming Type Outlook (Revenue, USD Billion, 2016 - 2027)
Live
Non-Linear
Video Streaming Solution Outlook (Revenue, USD Billion, 2016 - 2027)
Internet Protocol TV
Over-the-Top (OTT)
Pay-TV
Video Streaming Platform Outlook (Revenue, USD Billion, 2016 - 2027)
Gaming Consoles
Laptops & Desktops
Smartphones & Tablets
Smart TV
Video Streaming Service Outlook (Revenue, USD Billion, 2016 - 2027)
Consulting
Managed Services
Training & Support
Video Streaming Revenue Model Outlook (Revenue, USD Billion, 2016 - 2027)
Advertising
Rental
Subscription
Video Streaming Deployment Type Outlook (Revenue, USD Billion, 2016 - 2027)
Cloud
On-Premises
Video Streaming User Outlook (Revenue, USD Billion, 2016 - 2027)
Enterprise
Corporate Communications
Knowledge Sharing & Collaborations
Marketing & Client Engagement
Training & Development
Consumer
Real-Time Entertainment
Web Browsing & Advertising
Gaming
Social Networking
E-Learning
Video Streaming Regional Outlook (Revenue, USD Billion, 2016 - 2027)
North America
U.S.
Canada
Mexico
Europe
Germany
U.K.
France
Asia Pacific
China
Japan
India
South America
Brazil
Middle East and Africa (MEA)
List of Key Players of Video Streaming Market
Akamai Technologies
Amazon Web Services, Inc.
Apple Inc.
Cisco Systems, Inc.
Google LLC
Kaltura, Inc.
Netflix, Inc.
International Business Machine Corporation (IBM Cloud Video)
Wowza Media Systems, LLC
Hulu, LLC
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