Video Streaming Market Worth $184.2 Billion By 2027 | CAGR 20.4%

Video Streaming Market Growth & Trends

The global video streaming market size is expected to reach USD 184.27 billion by 2027, according to a new report by Grand View Research, Inc. The market is anticipated to expand at a CAGR of 20.4% from 2020 to 2027. Rising technological advancements, such as the implementation of block-chain technology in video streaming and the use of Artificial Intelligence (AI) to improve video quality, are expected to boost the demand over the forecast period. Furthermore, the rising adoption of cloud-based video streaming solutions for increasing the reach of video content is directly influencing the market growth.

This trend is observed in numerous parts of the North America and Asia Pacific regions due to rapid digitalization, increasing use of smartphones and tablets, and the growing popularity of online video streaming. In addition, the rising demand for on-demand video and extensive growth of online video is driving the market. Increasing demand for high-speed internet technologies, such as 3G, 4G, and LTE, also benefits the market. Growing usage of devices that can support digital media to access media content anywhere across the world will drive the market further.

The live video segment is expected to portray the maximum and fastest growth over the forecast period. Moreover, the recent COVID-19 outbreak is expected to have a positive impact on market growth as it has resulted in lockdown in major cities across the globe, resulting in an increased need for entertainment. Thus, the viewership of video streaming services has drastically risen across the globe. Many major video streaming platforms, including Netflix, Amazon Prime Video, YouTube, Disney+ have registered a significant spike in viewership worldwide.

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Video Streaming Market Report Highlights

• Increasing usage of videos in corporate training and the positive impact of video streaming in the education sector are anticipated to drive the market’s growth

• The over-the-top (OTT) solution segment is expected to register the highest CAGR during the forecast period

• Asia Pacific regional market is expected to have the fastest growth rate from 2020 to 2027, majorly due to the increasing demand for high-speed internet connectivity and on-demand video streaming

Video Streaming Market Segmentation

Grand View Research has segmented the global video streaming market based on streaming type, solution, platform, service, revenue model, deployment type, user, and region:

Video Streaming Type Outlook (Revenue, USD Billion, 2016 - 2027)

• Live

• Non-Linear

Video Streaming Solution Outlook (Revenue, USD Billion, 2016 - 2027)

• Internet Protocol TV

• Over-the-Top (OTT)

• Pay-TV

Video Streaming Platform Outlook (Revenue, USD Billion, 2016 - 2027)

• Gaming Consoles

• Laptops & Desktops

• Smartphones & Tablets

• Smart TV

Video Streaming Service Outlook (Revenue, USD Billion, 2016 - 2027)

• Consulting

• Managed Services

• Training & Support

Video Streaming Revenue Model Outlook (Revenue, USD Billion, 2016 - 2027)

• Advertising

• Rental

• Subscription

Video Streaming Deployment Type Outlook (Revenue, USD Billion, 2016 - 2027)

• Cloud

• On-Premises

Video Streaming User Outlook (Revenue, USD Billion, 2016 - 2027)

• Enterprise

  • Corporate Communications

  • Knowledge Sharing & Collaborations

  • Marketing & Client Engagement

  • Training & Development

• Consumer

  • Real-Time Entertainment

  • Web Browsing & Advertising

  • Gaming

  • Social Networking

  • E-Learning

Video Streaming Regional Outlook (Revenue, USD Billion, 2016 - 2027)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • U.K.

  • France

• Asia Pacific

  • China

  • Japan

  • India

• South America

  • Brazil

• Middle East and Africa (MEA)

List of Key Players of Video Streaming Market

• Akamai Technologies

• Amazon Web Services, Inc.

• Apple Inc.

• Cisco Systems, Inc.

• Google LLC

• Kaltura, Inc.

• Netflix, Inc.

• International Business Machine Corporation (IBM Cloud Video)

• Wowza Media Systems, LLC

• Hulu, LLC