Watches Market Size Worth $117.8 Billion By 2025 | CAGR: 13.0%

June 2019 | Report Format: Electronic (PDF)

The global watches market size is expected to reach USD 117.8 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 13.0% over the forecast period. Rising importance of smart watches as a key wearable device that provides exceptional functionality to paired up with Bluetooth and near field characteristics (NFC) is expected to prompt the product’s consumption among the buyers. Furthermore, growing popularity of weight management among sports enthusiasts and gym professionals as a result of increasing concerns over heart diseases and obesity is expected to fuel the demand for smart watches for body activity monitoring.

Asia Pacific is expected to expand at a CAGR of 13.9% from 2019 to 2025. Improvement in economic indicators including increasing disposable income and urbanization in the countries including China, India, and Malaysia is projected to upscale the requirement of watches. Furthermore, increasing number of supermarkets in these countries in light of favorable government policies for promoting investments in the manufacturing and retail sectors on a domestic level is expected to ensure the product’s access in the near future.

The industry is growing rapidly as the vast features offered by these products is attracting more customers. Features including GPS, distance tracker, health tracker, speakers, and Bluetooth connectivity are giving smartwatches an upper hand in terms of preference among the customers. The majority of watches are available in the form of quartz product types. In October 2017, Tag Heuer announced its partnership with Enjoy, a startup company by Ron Johnson that specializes in custom tailored and home delivery watches called Personal Atelier.

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Further key findings from the study suggest:

  • North America accounted for more than 30.0% share of the overall revenue in the year 2018

  • The fitness product segment generated a revenue of more than USD 10.0 billion in 2018

  • By operation, quartz accounted for 70.8% share of the overall revenue in 2018

  • Online channel is expected to expand at a CAGR of 14.0% from 2019 to 2025

  • Key manufacturers in watches market include Rolex SA, Oakley, Inc.; Omega SA; Apple Inc.; Patek Philippe SA; and Titan Company Limited. Product launches are expected to remain a critical success factor over the next few years

  • In March 2018, Citizen launched two new products from CAMPANOLA with product name NZ0000-15F and AH7060-53F featuring traditional Japanese “Urushi” lacquerware dial created by master artisans.

Grand View Research has segmented the global watches market on the basis of product, operation, distribution channel, and region:

Watches Product Outlook (Revenue, USD Billion, 2015 - 2025)

  • Smart

  • Fitness

  • Luxury

Watches Operation Outlook (Revenue, USD Billion, 2015 - 2025)

  • Quartz

  • Mechanical

Watches Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)

  • Hypermarket/Supermarket

  • Convenience Stores

  • Online

Watches Regional Outlook (Revenue, USD Billion, 2015 - 2025)

  • North America

    • U.S.

  • Europe

    • U.K.

    • Germany

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa

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