Watches Market Size To Reach $96.81 Billion By 2033

Watches Market Growth & Trends

The global watches market size is anticipated to reach USD 96.81 billion by 2033, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 4.3% from 2025 to 2033. Rising importance of smart watches as a key wearable device that provides exceptional functionality to paired up with Bluetooth and near field characteristics (NFC) is expected to prompt the product’s consumption among the buyers. Furthermore, growing popularity of weight management among sports enthusiasts and gym professionals as a result of increasing concerns over heart diseases and obesity is expected to fuel the demand for smart watches for body activity monitoring.

Asia Pacific is expected to expand at a CAGR of 13.9% from 2019 to 2025. Improvement in economic indicators including increasing disposable income and urbanization in the countries including China, India, and Malaysia is projected to upscale the requirement of watches. Furthermore, increasing number of supermarkets in these countries in light of favorable government policies for promoting investments in the manufacturing and retail sectors on a domestic level is expected to ensure the product’s access in the near future.

The industry is growing rapidly as the vast features offered by these products is attracting more customers. Features including GPS, distance tracker, health tracker, speakers, and Bluetooth connectivity are giving smartwatches an upper hand in terms of preference among the customers. The majority of watches are available in the form of quartz product types. In October 2017, Tag Heuer announced its partnership with Enjoy, a startup company by Ron Johnson that specializes in custom tailored and home delivery watches called Personal Atelier.

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Watches Market Report Highlights

• Analog watches led the watch industry with a revenue share of 91.69% in 2024, as they remain the preferred choice for consumers seeking timeless design, mechanical craftsmanship, and precision.

• Premium watches accounted for 28.18% of global watch revenue in 2024, driven by their role as luxury status symbols, investment assets, and heirloom pieces with prices far above mass-market alternatives.

• Watches for men accounted for 76.05% of the watches market in 2024, primarily due to the long-standing perception of watches as a male accessory and status symbol, especially in mechanical and luxury segments.

• Key manufacturers in watches market include Rolex SA, Fossil Group; Omega SA; Apple Inc.; Rolex Watch U.S.A., Inc.; and CARTIER. Product launches are expected to remain a critical success factor over the next few years

• In June 2024, the Swatch Group released The MoonSwatch Mission on Earth, a collection of three new non-limited Bioceramic watches inspired by natural phenomena visible from space. The collection included Lava, Polar lights, and Desert.

Watches Market Segmentation

Grand View Research has segmented the global watches market report based on type, price range, end user, distribution channel, and region:

Watches Type Outlook (Revenue, USD Million, 2021 - 2033)

• Analog

• Mechanical

• Quartz

• Digital

Watches Price Range Outlook (Revenue, USD Million, 2021 - 2033)

• Economy

• Mid-range

• Premium

• Luxury

• Ultra Luxury

Watches End User Outlook (Revenue, USD Million, 2021 - 2033)

• Men

• Women

Watches Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)

• Online

• Offline

Watches Regional Outlook (Revenue, USD Million, 2021 - 2033)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • Japan

  • India

  • Australia

  • South Korea

  • Thailand

  • Singapore

• Central & South America

  • Brazil

• Middle East & Africa

  • South Africa

List of Key Players in the Watches Market

• Rolex

• Omega

• Seiko

• Citizen

• Tissot

• Casio

• Patek Philippe

• Audemars Piguet

• Longines

• Timex