The global wine market size is anticipated to reach USD 1,082.05 billion by 2033, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 8.8% from 2025 to 2033. The growing preference for wines among all age groups instead of hard spirits across the world is expected to be a major factor contributing to the growth of the market. In addition to this, growing party culture with higher demand for low alcoholic beverages is anticipated to fuel the market growth over the forecast period.
Wine has gained wide-scale penetration across the globe. Its popularity is attributed to its affordable pricing along with fine taste. Online sales of wine have made it exceptionally affordable and accessible to consumers, regardless of their location. Along with that, digital communication technologies have improved the experience of shopping for different types of wine.
The off-trade distribution channel enjoys maximum penetration across the globe. The regular consumption of table and dessert wines is likely to be the major factor driving the sales of different types of wines through off-trade distribution channels. In addition, the low prices of wine being sold through these distribution channels are likely to encourage more consumers to opt for these, resulting in a positive impact on the market growth over the forecast years.
Companies are increasingly focusing on producing new wines to gain market share across the globe. For instance, in May 2020, E. & J. Gallo Winery announced the launch of a new French rosé, created and developed by Post Malone, a Grammy-nominated record artist, in partnership with Global Brand Equities and Dre London. E. & J. Gallo Company has exclusive distribution and sales support for the brand.
To increase geographic reach, cut down competition, and expand market share, companies are adopting strategies such as mergers & acquisitions and various partnerships. For instance, in 2020, Accolade Wines acquired the operations of Australian wine company Katnook Estate from Wingara Wine Group. Accolade Wines will control approximately 160 hectares of vineyards in Coonawarra, Australia.
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Table wine segment held the largest market share of more than 81.8% in 2024. The market for table wine is increasing due to rising consumer preference for casual and affordable wine options for everyday consumption.
The off-trade segment led the market in 2024 and accounted for the largest revenue share of 77.9%.
The North America wine market is expected to grow at a CAGR of 8.9% from 2025 to 2033.
Grand View Research has segmented the global Wine market on the basis of product, distribution channel, and region:
Wine Product Outlook (Revenue, USD Million, 2021 - 2033)
Table Wine
Dessert Wine
Sparkling Wine
Wine Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
On-Trade
Off-Trade
Wine Regional Outlook (Revenue, USD Million, 2021 - 2033)
North America
U.S.
Canada
Mexico
Europe
Germany
UK
France
Italy
Spain
Asia Pacific
China
Japan
India
Central & South America
Brazil
Argentina
Middle East & Africa
South Africa
List of Key Players of Wine Market
E. & J. Gallo Winery
Constellation Brands, Inc.
The Wine Group
Treasury Wine Estates
Concha Y Toro
Castel Freres
Accolade Wines
Pernod Ricard
Asahi Group Holdings, Ltd
Beijing Yanjing Beer Group Co.
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