The global yoga mat market size is anticipated to reach USD 17.32 billion by 2025 registering a CAGR of 5.8%, according to a new report by Grand View Research, Inc. Supportive government initiatives to promote yoga across the world will fuel the product demand over the forecast period. Rising number of yoga studios due to growing popularity of the technique in countries including U.S., China, and Australia is also expected to boost the product demand in the coming years.
The Polyvinyl Chloride (PVC) material segment accounted for the maximum market share of 40.3% in 2018 due to high efficiency and low cost of these materials. However, manufacturers are focusing on developing products from eco-friendly and biodegradable materials, such as rubber and Thermoplastic Elastomer (TPE), owing to stringent government regulations on use of plastic. Thus, rubber material segment is anticipated to expand at the fastest CAGR of 7.1% over the forecast period. Moreover, rubber is highly UV-resistant and easy to clean, which drives the segment further.
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North America is anticipated to be the largest regional market over the forecast period. Increasing awareness about the health benefits of yoga is expected to boost the product demand
However, Asia Pacific is projected to be the fastest-growing regional market at a CAGR of 7.3% from 2019 to 2025
Online distribution channel segment is anticipated to witness the fastest growth rate over the forecast period
Increasing usage of smartphones and internet, especially in developing countries like India and China, is expected boost product sales through online channel
The global yoga mats market is highly competitive. Some of the top companies are Alo Yoga, Inc.; Lululemon; Manduka; Jade Yoga; prAna; Hugger Mugger; Khataland; Liforme Ltd.; Dragonfly; and Tomuno
Grand View Research has segmented the global yoga mats market on the basis of material, distribution channel, and region:
Yoga Mats Material Outlook (Revenue, USD Million, 2015 - 2025)
PVC
TPE
Rubber
PE
Cotton/Jute
Yoga Mats Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
Specialty Store
Departmental Store & Hypermarket
Online Channel
Yoga Mats Region Outlook (Revenue, USD Million, 2015 - 2025)
North America
U.S.
Europe
Germany
U.K.
Asia Pacific
India
Australia
Central & South America
Brazil
Middle East & Africa
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